Theseus - Selaus asiasanan mukaan "branding"
Viitteet 21-40 / 363
-
Beer branding and marketing
(2021)The craft brewing industry has experienced a boom in growth globally. Due to a higher selection of brands of beer, companies must carefully consider the pack aging and label design for their beer product to stand out amongst ... -
Benefits of selecting suitable global ambassadors for luxury brands : case collaboration: Jisoo and Dior
(2024)The goal of the study was to examine the advantages of using a suitable marketing strategy when hiring Global Ambassadors for premium brands. The study aimed to address the following question: "What benefits can a luxury ... -
Beyond the CV : Digital branding in application stages of entry-level hiring processes.
(2024)In the contemporary digital landscape, the significance of a professional online appearance in the entry-level job seeking process has become crucial. This thesis undertakes a comprehensive exploration of this matter through ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Blending generative AI and art direction for the visual rebrand of a sustainable business model
(2023)The rapid and revolutionary development of artificial intelligence (AI), especially in generative AI (GenAI) applications, is transforming not only the way we interact with machines, but also the way we function as a ... -
Boutique Hotel Branding for Generation Z
(2024)The aim of this thesis is to find out what kind of boutique hotels are interesting to Generation Z. This information is then connected to how it shows in the boutique hotels’ branding. Previously published research explained ... -
Brand & Brandbook: Black Spot Merchandise Ltd.
(2021)Selviytyäkseen ja kilpaillakseen nykypäivän markkinoilla yritysten on erotuttava kilpailijoistaan. Se on mahdollista vahvistamalla yrityksen visuaalista identiteettiä. Yritys voi luoda vahvan, tunnistettavan ja persoonallisen ... -
Brand bringing business strategy internally to life, a case study of Fortum
(2021)Opinnäytetyön tehtävä oli tutkia brändityön haasteita ja mahdollisuuksia strategiapäivitysten yhteydessä: miten yritys voi hyödyntää brändiään liiketoimintastrategian toteuttamisessa niin, että yhtiön työntekijät sisäistävät ... -
Brand building development through social media platforms: Case study of Mrs. Santa Claus Finland Oy
(2021)Mrs. Santa Claus Finland Oy is a service company that has been established in 2015, however, the company still cannot meet the expected profit. During the Covid-19 pandemic, the service cannot be held face to face, instead, ... -
BRAND COLLABORATION BETWEEN ARTISTS AND COMPANIES
(2021)This thesis aimed to investigate the cornerstones of effective brand cooperation, what factors influence the acceptance or rejection of collaboration, and does international cooperation have any unique features. The research ... -
Brand Design and Website Redesign for a Digital Marketing Agency
(2021)This thesis discusses and showcases the process of creating a strong brand identity for a client's business and applying it to a website concept. As requested by the client, the aim was to establish an image that is ... -
Brand development : of Sofia Joutsia Creative
(2023)The aim of this work was to develop Sofia Joutsia Creative's creative company brand to be stronger and more effective in a highly competitive field. This work reports the results of six weeks of development work by the ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Brand development and marketing communications plan for the stand-up comedian Ray Zambino
(2020)The purpose of this study was to develop a branding and marketing communications plan for the stand-up comedian Ray Zambino. The questions asked in this study were, what are the most common themes that arise in relation ... -
Brand Development For a Small Business
(2024)The bachelor's thesis commissioned by Sphynx Vehicle Repairs aims to enhance the company's understanding of brand development and communication processes with a focus on acquiring new customers and creating a brand image ... -
Brand development of the international experts working at the Finnish Rescue Departments
(2019)Brand awareness is a base for consumers for using certain products. Rescue Services provide a variety of services due to their constitutional obligations towards inhabitants or visitors in Finland. The responsibilities are ... -
Brand Experience in China: Kemira Brand Localisation
(2023)Opinnäytetyön tarkoituksena oli tutkia brändikokemuksen (brand experience) ja visuaalisen tarinankerronnan roolia b-to-b-brändin lokalisoinnissa. Opinnäytetyö tarkastelee yrityksen eri brändielementtien lokalisointia ja ... -
Brand experience related to environmental sustainability
(2022)This thesis project explores brand experience creation related to environmental sustainability in B2B air cargo logistics. The objective was to find the most feasible methods for brand experience creation related to ... -
Brand Experience through Multi-Sensory Branded Interactions: A case study for Ab Wikström Media Oy
(2023)This thesis examined creating a consistent and memorable brand experience through multi-sensory interactions for Wikström Media, a leading marketing agency in Western Finland. The objective was to strengthen the brand ... -
Brand guideline manual for natural haircare line: Company X
(2021)This Bachelor's thesis analyses and examines future branding guidelines for Company X. The overall objective is to achieve knowledge in branding based on the theory using brand strategy canvas as a development tool that ... -
Brand identity research for DreamWhite : how employees perceive brand identity
(2023)DreamWhite, the thesis commissioner company is a clothing brand established in 1999 and based in Saint Petersburg, Russia. It has 8 offline stores in 4 large cities: Kaliningrad, Moscow, Ekaterinburg, and Saint Petersburg. ... -
Brand Management in Cultural Institution
(2024)The objective of this thesis is to assess the importance of brand management in cultural institutions, through the research question “What are the main challenges that cultural institutions face in terms of brand management, ...

















