Theseus - Selaus asiasanan mukaan "brands"
Viitteet 21-40 / 377
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Benchmarking of social media content of Kala’s competitor
(2022)This thesis was commissioned by the company Kala Karité. The company has been operating for almost a decade in the shea butter-based skincare industry, and needed to evaluate competing brands in terms of their presence on ... -
Benefits of donations to companies’ brand image. Case: Goodwill ry
(2022)Donations have become more necessary in a current world, and it has affected to the business sector as well. The will to help and donate exists among companies but to find the right target is a challenge that many are ... -
Betydelsen av företagskommunikationen för företagets tillväxt och kundlojalitet - Case-the other danish guy
(2023)Detta arbete handlar om företagskommunikation och dess betydelse för företagets tillväxt och kundlojalitet. Forskningens case -företag är the other danish guy. The other danish guy fungerar inom underklädesindustrin, ... -
Beyond Transactions : Exploring the Synergy of Authenticity and CRM in B2B Marketing for Long-Term Success
(2023)This bachelor thesis investigates the integration of authenticity in business-to-business (B2B) marketing, focusing on how it can lead to long-term success. The research delves into the evolving dynamics of B2B marketing ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Body Positivity in Social Media Marketing
(2021)Opinnäytetyön tarkoituksena oli selvittää kuinka kuluttajat kokevat kehopositiivisuuden sosiaalisessa mediassa ja kuinka brändit voivat sisällyttää kehopositiivisuuden sosiaalisen median markkinointiinsa. Opinnäytetyö ... -
Brand & Brandbook: Black Spot Merchandise Ltd.
(2021)Selviytyäkseen ja kilpaillakseen nykypäivän markkinoilla yritysten on erotuttava kilpailijoistaan. Se on mahdollista vahvistamalla yrityksen visuaalista identiteettiä. Yritys voi luoda vahvan, tunnistettavan ja persoonallisen ... -
Brand bringing business strategy internally to life, a case study of Fortum
(2021)Opinnäytetyön tehtävä oli tutkia brändityön haasteita ja mahdollisuuksia strategiapäivitysten yhteydessä: miten yritys voi hyödyntää brändiään liiketoimintastrategian toteuttamisessa niin, että yhtiön työntekijät sisäistävät ... -
Brand building development through social media platforms: Case study of Mrs. Santa Claus Finland Oy
(2021)Mrs. Santa Claus Finland Oy is a service company that has been established in 2015, however, the company still cannot meet the expected profit. During the Covid-19 pandemic, the service cannot be held face to face, instead, ... -
BRAND COLLABORATION BETWEEN ARTISTS AND COMPANIES
(2021)This thesis aimed to investigate the cornerstones of effective brand cooperation, what factors influence the acceptance or rejection of collaboration, and does international cooperation have any unique features. The research ... -
Brand Community : every brand wants one
(2021)Brand community is essentially what the term suggests: A community of people connected by their interest to a brand and to what it represents. For brands it is important to find how to create value through brand community ... -
Brand development : of Sofia Joutsia Creative
(2023)The aim of this work was to develop Sofia Joutsia Creative's creative company brand to be stronger and more effective in a highly competitive field. This work reports the results of six weeks of development work by the ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Brand development and marketing communications plan for the stand-up comedian Ray Zambino
(2020)The purpose of this study was to develop a branding and marketing communications plan for the stand-up comedian Ray Zambino. The questions asked in this study were, what are the most common themes that arise in relation ... -
Brand Development For a Small Business
(2024)The bachelor's thesis commissioned by Sphynx Vehicle Repairs aims to enhance the company's understanding of brand development and communication processes with a focus on acquiring new customers and creating a brand image ... -
Brand Experience in China: Kemira Brand Localisation
(2023)Opinnäytetyön tarkoituksena oli tutkia brändikokemuksen (brand experience) ja visuaalisen tarinankerronnan roolia b-to-b-brändin lokalisoinnissa. Opinnäytetyö tarkastelee yrityksen eri brändielementtien lokalisointia ja ... -
Brand experience related to environmental sustainability
(2022)This thesis project explores brand experience creation related to environmental sustainability in B2B air cargo logistics. The objective was to find the most feasible methods for brand experience creation related to ... -
Brand Experience through Multi-Sensory Branded Interactions: A case study for Ab Wikström Media Oy
(2023)This thesis examined creating a consistent and memorable brand experience through multi-sensory interactions for Wikström Media, a leading marketing agency in Western Finland. The objective was to strengthen the brand ... -
Brand guideline manual for natural haircare line: Company X
(2021)This Bachelor's thesis analyses and examines future branding guidelines for Company X. The overall objective is to achieve knowledge in branding based on the theory using brand strategy canvas as a development tool that ... -
Brand identity research for DreamWhite : how employees perceive brand identity
(2023)DreamWhite, the thesis commissioner company is a clothing brand established in 1999 and based in Saint Petersburg, Russia. It has 8 offline stores in 4 large cities: Kaliningrad, Moscow, Ekaterinburg, and Saint Petersburg. ... -
Brand Image : Brand image effects on customer experience: Itsudemo Company
(2023)As modern living has progressed, eating out has become a vital component of daily life. Food and Beverage services (F&B) in Finland have grown in both quantity and quality. Sushi has become a trend in the Finnish F&B market ... -
Brand Management in Cultural Institution
(2024)The objective of this thesis is to assess the importance of brand management in cultural institutions, through the research question “What are the main challenges that cultural institutions face in terms of brand management, ...
















