Theseus - Selaus asiasanan mukaan "consumer behaviour"
Viitteet 21-40 / 484
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An investigation of the role of envy in the consumption choices of women
(2022)This thesis aims to explore the role of envy in the consumption choices of women, factors influencing the development of envy and the role of social media influencers in creating envy. An explanation of the concept of envy ... -
Analysing Instagram Posts and Consumer Engagement
(2019)Social media platforms offer companies a good way to be connected to consumers and potential customers. Because social media is such a big part of the daily life of people, it is an effective way for brands to reach people, ... -
Analysing the Differences Between Luxury and Premium in Marketing – Case Study: BMW and Rolls-Royce
(2023)The purpose of this thesis was to study the difference between luxury and premium, how they are defined, and which strategies are applied to their respective segments. To demonstrate this difference, various definitions ... -
Analyzing factors influencing consumer adoption of smartphone-based delivery apps : an empirical study of Bangladesh
(2024)Businesses throughout the world are trying to get into the online marketplace known as e-commerce as technology develops and the number of people using smartphones increases. Service sectors are already trying to draw ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Analyzing the Impact of Personalized YouTube Ads on Vietnamese Gen Z Consumer Behavior
(2024)The background of this study focuses on understanding the dynamics of personalized YouTube ads and their influence on Vietnamese Gen Z consumer behavior. Recognizing the significance of digital platforms in shaping modern ... -
Analyzing Vietnamese Students’ Perceptions of Lumene in Finland
(2024)This thesis explores the perceptions of Vietnamese students in Finland towards Lumene, a Finnish skincare brand. The aim of this thesis is to explore how Vietnamese students perceive and engage with Lumene. The findings ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Application of Unmanned Sales Supermarkets in Helsinki
(2021)The author is studying whether there is a potential market for the implementation of unmanned supermarkets in Helsinki Finland. Combined with the research question, the author introduced the topic background, what the ... -
Approach to store design and visual merchandising through service design
(2021)Opinnäytetyö esittelee tapoja lähestyä myymäläsuunnittelua sekä visuaalista markkinointia palvelumuotoilun menetelmin ja -työkaluin. Aineistopohjaisessa tutkimuksessa tarkasteltiin tulevaisuuden vähittäiskaupan ongelmakohtia, ... -
Artificial intelligence in online shopping : impact on consumer behaviour
(2024)Artificial Intelligence (AI) has revolutionized retail in the modern era, especially in understanding customer preferences and purchase behaviours. This study aims to examine the impact of artificial intelligence on ... -
As Good as New: Exploring the Drivers and Barriers of Second-Hand Clothing Consumption
(Laurea-ammattikorkeakoulu, 2023)Globally, most of the clothing of textile clothing ends up in landfill or is incinerated. The environmental impacts of the textile industry are driving the need to consider alternative models which would reduce textile ... -
Assessing impacts of COVID-19 pandemic on Vietnamese tourists’ traveling intention
(2021)The outbreak of the COVID-19 pandemic from the beginning of the year 2020 has caused savage damages to the tourism industry not only in Vietnam but also around the world. As being one of the spearhead industries with a ... -
Attitude toward consumption of organic rice in Helsinki
(2020)The paper was a research on the matter of customer behavior and attitude in relation to rice and organic rice products in Finland, particularly in Helsinki. In the procedure to find out the answer, the theories of customer ... -
Attitudes Towards Nepalese Handicrafts: Impacts on Willingness To Pay (WTP) for Nepalese Handicrafts in Finnish Market
(2021)The purpose of this study is to explore how the attitudes towards Nepalese handicrafts can affect willingness to pay in the Finnish market. It analyzes the relationship between consumer’s attitude towards the product and ... -
Authentic Rainbow Marketing – Avoiding Pitfalls in Pinkwashing
(2022)This Bachelor’s thesis examines rainbow marketing as a concept and the factors making it authentic or inauthentic. The primary aim was to give insight to companies on what consumers perceive as authentic or inauthentic ... -
B2C Digital Marketing in Retail in Japan and Finland: Impact of Customer Engagement
(2024)This study aims to analyze how differences in customer engagement impact B2C digital marketing implementation in the retail industry in Japan and Finland. By benchmarking cultural elements in consumer behavior, engagement ... -
Benefits of Efficient Consumer Response in the fashion Industry : A systematic literature review
(2023)In the past retailer, supplier and manufactures have individually focused on their own business activity rather than working together toward a common goal for their marketing and logistic activity. Along came Efficient ... -
Beyond Pricing : evaluating the transformative effects of price comparison guarantee in retail dynamics
(2024)Tämän opinnäytetyön tavoitteena on selvittää hintavertailutakuun pilotoinnin vaikutuksia yrityksen liiketoimintaan ja analysoida siitä koituvia taloudellisia kustannuksia, hintavertailutakuun käytettävyyttä ja toimivuutta ... -
Bin your butt : a survey-based study on cigarette butt pollution and consumers behaviour in Cyprus
(2021)Every year 4.5 trillion cigarette butts are released in the environment, making them the most littered item in the world. Studies proved that cigarette butts contaminate ecosystems with nicotine, aromatic polycyclic ... -
Blind Box application concept design
(2022)Driven by the global COVID-19 epidemic, an increasing number of people choose online shopping to reduce unnecessary physical contact. The traditional takeaway applications are too simple and lack interaction between sellers ... -
Boutique Hotel Branding for Generation Z
(2024)The aim of this thesis is to find out what kind of boutique hotels are interesting to Generation Z. This information is then connected to how it shows in the boutique hotels’ branding. Previously published research explained ...

















