Theseus - Selaus asiasanan mukaan "consumers"
Viitteet 21-40 / 142
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Consumer attitudes toward medical skin care and their impact on the customer journey within an international context
(2020)P&M Cosmetics GmbH & Co. KG wants to generate insights based on consumer attitudes along the customer journey (CJ) in selected international markets. An extensive literature review on the study of attitudes was conducted ... -
Consumer Behavior Development During the Covid19 Pandemic: JYP fans
(2022)Koronavirus pandemia ravisutti koko maailmaa ja aiheutti taloudellisia haasteita monelle eri teollisuuden alalle. Urheiluteollisuus oli eräs näistä aloista, mihin pandemia vaikutti suuresti. Viranomaiset joko sulki-vat ... -
Consumer Behaviour and Social Movements: Consumer Activism in Brazil and Finland
(2021)The aim of this study was to compare consumer behaviour, engagement in social causes and consumer activism between Brazil and Finland. The study investigated the influence of social engagement on consumers activism in ... -
Consumer Behaviour in China's Pet Food Industry
(2022)This thesis seeks to understand the position and relevance of Chinese consumer behavior and how it affects the Chinese pet food market, by examining four factors of consumer behavior. The purpose of this thesis is also to ... -
Consumer behaviour on sustainable fashion choices : case study: Lagoom Online Swap Events
(2021)The main purpose of this research is to explore consumer behavior towards online clothes swapping events. The study concentrates on finding the reasons behind consumers’ lack of interest in participating in swap events ... -
Consumer Consumption Behavior in Online Store and in Brick-and-Mortar Store
(2021)Opinnäytetyön tavoitteena oli tutkia, miten kulutuskäyttäytyminen on muuttunut yhteistyöyrityksen kivijalkakaupassa verkkokaupan avaamisen seurauksena. Opinnäytetyö kirjoitettiin yhteistyössä erään Suomessa toimivan ... -
Consumer Engagement in CSR of Big Finnish Companies
(2021)This thesis studies how big Finnish companies engage consumers in their corporate social responsibility (CSR). The aim of the study additionally included researching what benefits, challenges and possibilities companies ... -
Consumer motivation to shop groceries online - a focus group study
(2022)The main purpose of this study is to explore Finnish consumers’ motivations to shop groceries online. The Covid-19 pandemic has pushed many consumers to buy groceries online, which has resulted in an increased adoption of ... -
Consumer perception and purchasing behavior towards green cosmetics: A market research
(2020)The market of green cosmetics is gaining popularity due to the rising trends of having a ‘clean” and ‘healthy’ lifestyle. Recent generations are becoming more aware of the effects of unsustainable consumption in every-day ... -
Consumer perception towards new natural cosmetic products in Finland (Moroccan Argan Oil)
(2020)The purpose of this thesis is to study Finnish consumer behavior towards natural foreign cosmetic products. Therefore, it is essential to know about the perception and the interest of Finnish people in those products, by ... -
Consumer Purchase Behaviour in the Luxury Beauty Industry
(2023)This bachelor’s thesis was a study conducted for the Degree Programme International Business with a major in Customer Relationship management and Communication. The study aimed to examine the consumer purchase behaviour ... -
Consumers Engagement in Riot Games
(2024)Freemium business model has become one of the most popular types of entertainment industry. The case company for this study, Riot Games is the most popular gaming company using the freemium business model. The study ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Consumers’ Identity Construction Driving Ethical Consumption Behaviour
(2020)This study was conducted for a bachelor’s thesis in the major of Customer Relationship Management and Communication, with the aim to view how consumers identity construction drives their ethical consumption behaviour. More ... -
Consumers’ purchasing behavior of sustainable fashion
(2020)The fashion industry has changed drastically within the last two decades. The concept of fast fashion has only been created a few decades ago and it has already become one of the world’s main causes of pollution. It has ... -
Consumer’s Attitude towards Social Media Advertising of Health Products In Ukraine and Russia
(2019)The use of social media in marketing and advertising have been rising for the past years and it is still rising now as well as social media is an advertising platform has various advantages. And nowadays social media is ... -
Corporate Social Responsibility Practice and Consumer Behavior in Sokos Hotel Chain
(2020)Corporate social responsibility (CSR) helps a company be socially accountable to its stakeholders. Recently, CSR activities have become a growing concern, especially in the hospitality sector, and the hotel business is one ... -
Cosmetic Brand Value In The Finnish Market
(2023)Tämä opinnäytetyö tutkii kosmetiikkabrändin merkitystä Suomen markkinoilla ja brändin arvoa. Tutkimuksessa käsitellään muun muassa; brändin pääoman merkitystä, suomalaista kuluttajakäyttäytymistä, asiakasuskollisuutta ja ... -
Creating a Green Start-up Business Plan for a Sustainable Fashion Retail Business in Vietnam
(2022)Fast fashion has caused several catastrophes in the world, thus sustainable fashion has become an innovative solution. However, there are still different obstacles when it comes to the fashion business reaching consumers. ... -
Crocs Inc. - Marketing and Branding and their Effect on Sales and Consumer Buying Behavior
(2021)The aim of the study is to determine how marketing and branding strategies affects Crocs’ sales as well as to evaluate and discuss how consumer perception of Crocs influences their buying decisions. This topic was chosen ... -
Cultivating Success: Strategies for Navigating Challenges and The Marketing Promotion of a Beverage Start-up Company
(2024)This thesis presents a comprehensive study on the dynamic landscape of the beverage industry, with a focus on formulating a strategic plan for Camarass Cashew juice to thrive in the market. The research objectives include ...

















