Theseus - Selaus asiasanan mukaan "content production"
Viitteet 21-40 / 53
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Digital Marketing plan for Restaurant 64
(2023)The objective of the thesis was to outline a comprehensive digital marketing plan for Restaurant 64 with the use of social media content to meet customer expectations and improve brand awareness. A quantitative research ... -
Enhancing Rumble Transforming into a Competitive Video Sharing Platform Through Quality Content
(2024)The online video-sharing market is dominated by YouTube, which holds a substantial monopoly due to its extensive content library, superior engagement mechanisms, and robust monetization strategies. This monopolistic dominance ... -
Exploring the effectiveness of content marketing in the Christian church : case Christian Assembly Mexico
(2023)Content marketing and storytelling have become vital for organizations including Christian churches that want to reach a targeted audience, increase engagement, and build loyalty. This study explores the experiences the ... -
Exploring the Impact of Digital Content Marketing and Visual Content on the Visibility and Attraction of KAMK
(2022)The purpose of this thesis is to explore digital content marketing and visuals content as main frameworks for brand visibility and attraction, and to also understand the content preferences of university students. Under ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Future-role of Automated Content Creation in Marketing
(2023)Artificial intelligence (AI) has rapidly emerged as the swiftest advancing technology on a global scale, fundamentally reshaping the marketing industry in the past half-decade. The presence of AI has been felt since World ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Generative artificial intelligence, content creation and intellectual property rights in commercial use : crediting the audiovisual output
(2024)Today, the use of generative artificial intelligence (AI) in content creation is a hot topic. Using machine-originated creativity as a part of content creation has effects to the whole value chain of intellectual property ... -
Improving content marketing strategy. A case study of a digital marketing agency.
(2024)This thesis explores the impact of content marketing strategies on customer engagement and retention within a B2B digital marketing agency. The main aim is to help provide ‘Company X’ a B2B digital marketing agency, with ... -
Improving social media marketing in Meta platforms by developing an industry-independent tool: A research-based development study for a digital advertising agency
(2023)This thesis is a research-based development study, focusing on improving social media marketing in Meta Platforms by introducing an industry-independent tool. The commissioner, an advertising agency, serves a diverse ... -
Instagram Content and Marketing Development
(2022)This project-based thesis focuses on the content of Instagram account for Restaurant Merimesta in Pori and its marketing development. This thesis project's goal was to generate visual content, a content plan, and a marketing ... -
Instagram Marketing Plan : Distilleerderij 't Nieuwe Diep
(2023)The aim of this project-based thesis was to develop a comprehensive Instagram marketing plan for Distilleerderij 't Nieuwe Diep. The concrete outcomes of this project were a PDF Instagram Marketing Handbook and a summarizing ... -
Integration of server side rendering framework with content management system
(2023)Hakukoneista on tulossa yhä tärkeämpiä moderneille yrityksille, jotka haluavat olla helpommin saatavilla ja löydettävissä internetissä. Siksi verkkosivustoja optimoidaan yhä enemmän hakukoneiden kriteerien perusteella. ... -
Journalistic use of augmented reality
(2023)Koska lisätyn todellisuuden (augmented reality, AR) käyttöönotto uutistoimituksissa on vielä varhaisessa vaiheessa, tässä tutkimuksessa haluttiin tutkia sitä, miten lisättyä todellisuutta käytetään tällä hetkellä, mitkä ... -
Leading website content marketing : business-to-business customer perspective
(2024)The goal of this thesis was to create a website content marketing handbook for the commissioner company. The thesis was defined to the company's business customers, who participate in purchasing processes as part of their ... -
Live video in content and social media marketing. Case: *ship Startup Festival
(2020)The popularity of live video usage has increased recently. This type of content enables community formation, engagement, social interaction, authenticity, transparency and a source of entertainment. Social media platforms ... -
Producing and Analysing LinkedIn Content of Mantsinen Group Ltd Oy
(2023)LinkedIn is a social platform that is very effective for B2B companies to market their products and services. The author of this thesis made the research for Mantsinen Group Ltd Oy relating to what kind of content must ... -
Social Media in Tourism: The Impacts of Travel Content on YouTube and Instagram
(2020)The purpose of this study is to show the immense effects that travel social media content has on the tourism industry in order to help people within the industry have a broader view on the content. The aim is to illustrate ... -
Social Media Marketing for Building a Startup Media Company a Case Study.
(2022)The aim of this thesis study is to determine if the tourism industry in the Southern Ostrobothnia region of Western Finland would benefit from local information or multimedia content that gives both visitors to the region ... -
Social Media Marketing Plan for restaurant Ciao! Pizza & Burgers
(2024)The competitive landscape of the restaurant industry, characterized by narrow profit margins, necessitates a well-defined marketing strategy and, consequently, plan. Particularly in the aftermath of the COVID-19 pandemic, ... -
Storytelling in Nordic Fashion Marketing on Instagram
(2024)Marketing and organizational communications are nowadays happening mostly on social media. Because of the enormous amount of information found online and the brief amount of time in which the content creator has to impress ... -
The Impact of Short-Form Video Content on Fan Engagement for Streamers
(2024)The purpose of this bachelor’s thesis was to gather information from streamers and analyze valuable data to find the impact of short-form video content on fan engagement for streamers. The aim was to understand how popular ...

















