Theseus - Selaus asiasanan mukaan "cosmetic products"
Viitteet 21-40 / 41
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Korean makeup products in Finland
(2022)Tämä opinnäytetyö käsittelee korealaisen värikosmetiikan kysyntää Suomessa. Korealainen ihonhoitorutiini on ollut trendi maailmalla jo pitkään, ja löytänyt tiensä myös Suomeen jo muutama vuosi sitten. Erilaisia korealaisia ... -
Low-end Cosmetic Brand Comparison of American and Mexican Marketing Strategies Effectiveness in a Mexican Post-Pandemic Market
(2023)The purpose of this research is to identify and disclose the needs and demands that the Mexican low-end makeup market consumers portray to develop and balance different suitable marketing strategies for national and ... -
Market research for a Finnish cosmetics firm to enter China : case XXXX
(2024)This thesis was commissioned by the case company XXXX to analyze the current situation, demand, and development trend of the Chinese cosmetics market, and to evaluate the potential business opportunities for XXXX to enter ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Providing Value to the Reader in Successful Beauty Blogs
(2019)Blogs are a form of user-generated content online used to share information about a variety of topics. The value provided by blog content can be related to either improving work, learning/life performance or engaging in ... -
Sustainable packaging alternatives in mass-market cosmetics
(2023)In recent years, mass production has damaged the environment and generated excessive waste. The mass-market cosmetics industry has been a contributor to these issues. This study has aimed to dissect the root causes of ... -
The Business Potential of Social Media within the Cosmetic Industry: studying the social media impact on French generation Z consumer’s behaviour for purchasing cosmetic product
(2023)The cosmetic industry is experiencing a solid growth thanks to the increasing demand for beauty products and the use of e-commerce platform. Social media is playing a significant role in this growth by providing various ... -
The Critical Touchpoints and Disruptive Technology in The Post-Purchase Stage of Cosmetics Brands to Improve Customer Experience
(2022)The two primary purposes of the study were to investigate the critical touchpoints in the post-purchase phase in the context of cosmetics and the disruptive technology transformation in customer experience and its impacts ... -
The development of domestic vegan cosmetics in Vietnamese market : factors that help domestic vegan cosmetic brands reach Vietnamese customers
(2024)The cosmetics industry is a very developed and competitive industry in the world. Not to mention the highly developed cosmetic markets such as Japan, Korea, Europe, America, Vietnam was considered a potential market with ... -
The effect of sustainable cosmetic packaging on the environment
(2022)The purpose of this study was to identify and understand people's awareness of sustainable cosmetic packaging and the environmental impact of using plastic packaging. Second, the author wants to discuss the trend of ... -
The impact of green marketing on customer purchasing behavior in the cosmetic industry in Vietnam
(2022)The growing relevance of environmental challenges compels cosmetic businesses in Vietnam to increase emphasis on the adoption of environmentally friendly marketing strategies. Two key goals will be emphasized throughout ... -
The Impact the Cosmetic Industry Has on Global Warming
(2024)The subject of the study was global warming and cosmetics. How the cosmetic industry connects to global warming, what aspects of the industry contributes to it. Also, how sustainable development and legislations have been ... -
The influence of TikTok’s live-streaming marketing on Vietnamese consumer's behavior in the cosmetic industry
(2024)This thesis focuses on the effect of live-streaming on TikTok on Vietnamese consumer behavior in the online cosmetics industry. The thesis investigates the effectiveness of these methods in altering consumer behavior, ... -
The Launching of B2B Sales of La Biosthetique Brand Products on the Estonian Market
(2024)The thesis explores the complexities of introducing La Biosthetique branded products into Estonia for business-to-buisness (B2B) sales, drawing upon theoretical concepts from different facets of the beauty industry including ... -
The products we use : a brief overview of ten common chemicals found in personal care products
(2024)We all use personal care products every day, whether it’s a deodorant, a full face of makeup, or even just shampoo and conditioner. We assume that products used for general hygiene are clean and approved by governmental ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The Role of Social Media Influencers in the Consumer Decision-making Process
(2020)This thesis explored the role of social media influencers (SMIs) during the consumer decision-making process in the context of the Vietnamese beauty and cosmetic market. In order to achieve this goal, the thesis examined ... -
Tiktok influencer marketing as a marketing tool for cosmetic industry to attract generation Z
(2022)Marketing strategies that make use of social media influencers and the emergence of social media platforms have been increasingly common in recent years, particularly in the beauty products sector. Because of the availability ... -
Transparency as a Marketing Method for Product Launches in the Cosmetics Industry
(2021)Transparency has become a trending topic in the cosmetics industry in recent years, and consumers are demanding cosmetics companies to be more transparent with their products and business operations. In late 2019, Shane ... -
Transparency of skincare brands on Instagram : study on how Naturium, Selfless by Hyram and Krave Beauty demonstrate transparency on Instagram
(2022)With increasing numbers of social media users, better educated consumers and a growing skincare market, the subject of transparency in the industry has garnered some attention. This thesis aims to explore the specific ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Understanding the influence of social media on cosmetic purchases : case study - social media's role in buying cosmetic products in Kokkola region
(2024)This study looks into the effect of social media on cosmetic purchases in Kokkola, with a selected highlighting on systems like as Facebook, Instagram, and TikTok. It is noticed that social media influences the customer a ... -
Unveiling consumer perceptions of special effects in cosmetic packaging : a case study to Metsä Board
(2023)This thesis is a research about the special effects used in cosmetic packaging and the images they evoke in consumers. The goal of the study was to find out what kind of special effects communicate the product's attractiveness, ...
















