Theseus - Selaus asiasanan mukaan "digital marketing"
Viitteet 21-40 / 434
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Artificial intelligence in marketing. How AI is Revolutionizing Digital Marketing
(2020)Artificial intelligence (AI) is an essential part of many sectors, including marketing. The way in which we use data to make important marketing decisions and improve customer experience has been revolutionized by AI. The ... -
Augmented reality packaging in food & beverages industry
(2019)The purpose of the study was to describe and analyse the concept of augmented reality packaging and to justify that it is an effective marketing communication tool that can be used to increase the attractiveness of the ... -
B2B Digital Marketing Plan Case: Kelosound Oy
(2024)This project-based bachelor’s thesis discusses Business-to-business digital advertising for the case company. The primary objective of the study was to make a Business-to-business digital marketing plan for Kelosound Oy, ... -
B2B Influencer Marketing : What to consider for a more efficient strategy and measurement of ROI
(2020)Direct advertising is simultaneously becoming more expensive and losing its effectiveness. Influencer marketing has been a widely used approach in B2C to engage the target group, and with positive outcomes. In the B2B ... -
B2B-YRITYKSEN DIGITAALISEN MARKKINOINNIN MITTAAMINEN JA KEHITTÄMINEN
(2020)Opinnäytetyön tarkoituksena on auttaa helsinkiläisen pienyrityksen Tahto Groupin digitaalisen markkinoinnin kehittämistä ja mittaamista. Digitaalisen markkinoinnin tehtävä nykypäivän yritystoiminnassa on voimakkaasti läsnä ... -
B2C Digital Marketing in Retail in Japan and Finland: Impact of Customer Engagement
(2024)This study aims to analyze how differences in customer engagement impact B2C digital marketing implementation in the retail industry in Japan and Finland. By benchmarking cultural elements in consumer behavior, engagement ... -
B2C Marketing Approach from a B2B Company: Research on Potential of Digital Communication Channels
(2022)This thesis project was focused on studying the potential of the B2C marketing communication channel approach within a B2B company; the main goal was set to select a suitable digital marketing communication channel for the ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Benefits of a main site landing page
(2020)Tämä opinnäytetyö tutkii sitä, millainen vaikutus erillisellä aloitussivulla on verkkokaupan toimivuuteen sekä sitä, onko se hyödyllinen sekä tarpeellinen yritykselle. Opinnäytetyö on tehty tapaustutkimuksena keittiövälinealalla ... -
Best marketing practices for small online internationalizing companies in Finland 2022
(2022)This thesis embarked to seek an answer to: what are the best and worst approaches for small and medium companies to bring success in 2022 using digital marketing tools? The answers were sought by doing research using ... -
Big idea for an integrated marketing communication campaign : Case study: Edunation's "Pathway" Product in Vietnam
(2020)The purpose of this thesis is to figure out a big idea for an IMC campaign towards the target audience of Edunation’s “Pathway” product. The big idea will be applied in a complete integrated marketing communication campaign ... -
Brand values in digital marketing: What do they mean and how can they affect consumers` decisions
(2023)The purpose of this study is to demonstrate how social media might affect the present expansion of multinational corporations specializing in the global fashion sector, as well as how raising brand equity ratios and ... -
Branding and E-commerce service quality for a small company Case Company Kip-Fashion
(2020)E-commerce has developed and metamorphosed dominantly. Presently in the fashion industry, there is unequivocal competition within e-commerce retailers. The purpose of this paper is to delve into the brand-building and ... -
BUILDING A SEO PLAN FOR A CONTENT-BASED BUSINESS Case Company: Engaio Digital
(2020)Along with the constant development and advancement of the Internet, search engines have become an indispensable part of people’s daily life, especially business-oriented ones. In particular, search engine optimization, a ... -
Building a strong personal brand on Instagram
(2020)The purpose of this research was to study personal branding and design a step-by-step guide for building a strong personal brand on Instagram on Russian market. Firstly, the definition of personal branding is explained ... -
Building an Instagram brand : case Atriumpiha
(2021)The aim of the thesis was to strengthen the brand of the atriumpiha account on Instagram. Atriumpiha is a building-themed Instagram account that focuses on the stages and plans of building author’s future home. Thesis ... -
Business-to-business Digital Marketing Strategy: Case company X
(2020)The need for this thesis arises from the history and current situation of digital marketing in the commissioning company. The digital marketing has been separated marketing function that was rapidly organized when digital ... -
Can non-digital marketing remain relevant in the digital era to achieve marketing goals?
(2024)The purpose of this study was to determine if non-digital marketing is relevant in the age of digital marketing. With ongoing discussions about non-digital marketing being considered outdated, this research provides valuable ... -
Case study on use of Social Media Marketing in four English football clubs – one from each league
(2021)Abstract In the footballing world, digital marketing has evolved a lot and has made football clubs prioritise social media marketing more than ever before. The aim of this thesis was to understand on a deeper level ... -
Challenges and opportunities of South-Eastern Finland University of Applied Sciences education export to Ukraine
(2021)The purpose of the study was to determine the most suitable digital marketing tools in order for South-Eastern Finland University of Applied Sciences to expand the market for the degree programs onto the Ukrainian market. ... -
Chartering Methods and Web Marketing Strategy of Shipping and Yachting Companies
(2022)The aim of this thesis was the investigation of the implementation of the digital marketing in chartering strategies that are followed by yacht and maritime companies. The tools that were selected for the survey about ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad

















