Theseus - Selaus asiasanan mukaan "hospitality"
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Maximizing profits with functional meeting areas
(2021)The main object of this Master’s Thesis was to understand the potential of space optimization of hotels’ meeting rooms. Ideal objective was to find out how customers could get more value from versatile meeting areas to ... -
Millennials' views on glamping in the Helsinki metropolitan area
(2022)This research-based thesis is studying the glamping phenomenon and millennials’ views on it. Glamping is a growing tourism trend with a concept to combine high-quality accommodation with immersion in nature. Glamping offers ... -
More members, more benefits : member acquisition through strategy development
(2022)The purpose of this design research was to find out how a non-profit tourism association can acquire new members by developing its strategy. HelsinkiNorth RA is a new tourism association. It was established with the help ... -
New ways to attract customers to restaurant Bord during lunch
(2020)This thesis was written for restaurant Bord. The goal was to attract new customers to Bord restaurant for lunch. To achieve the goal, the theoretical foundations of marketing and the method of quantitative research were ... -
Opportunities of Artificial Intelligence in Hospitality Industry for Innovative Customer Services. Case: Hotels in Ho Chi Minh City, Vietnam
(2019)Artificial Intelligence (AI) is a new technology that has been applied in many businesses to enhance customer experiences. It has come in many forms and applications such as chatbots, machine learnings and self-check-in ... -
People's view on technology: Should hotels innovate?
(2020)Technology is being developed and advances quickly. Research shows which factors are of influence for people to accept technology, yet does not provide insights in how people actual feel about technology. How do people ... -
Re-evaluating Hospitality Leaders' Key Performance Indicators : human centred approach
(2023)Horeca-ala on laaja, sisältäen majoituksen, erilaiset ravintolat, baarit ja kahvilat, tapahtumat sekä turismin. Horeca-alan ytimessä on tuotteet ja palvelut, joita ihmiset tekevät ja tarjoavat toisilleen. Niinpä horeca-ala ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Retention and Employee Engagement of Generation Z in the Dutch Hospitality Industry
(2020)Employee retention and engagement have become one of the most important issues for hospitality industry in most of the western countries as the industry is known for its high turnover and younger generations are characterized ... -
Stadshotellet Jakobstad : Case study on marketing and customer satisfaction
(2014)The main part of this thesis was about Stadshotellet, Pietarsaari and the instructor of this thesis is hotel manager Lotte Jifs. The aim of this thesis was to examine the quality of services, the marketing of the hotel and ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The possibilities of smarketing in accommodation business
(2019)The purpose of the research was to explore the current state of the Sales and Marketing department in hotels in the era of digitalization while at the same time evaluating the possibilities of Smarketing in the accommodation ... -
Value Proposition of Contemporary Hostels
(2019)The expansion and growth of the contemporary hostel industry are encouraged by the growing number of individual travelers and rapid digitalization. However, in order to be successful and withstand competition, hostels are ... -
Välgörande hotellinredningar: för människa och miljö
(2023)Detta examensarbete innefattar planering för en visionär retreat på Öjberget, strax utanför Vasa centrum i Österbotten. Välmående, hälsa och miljömässigt ansvarstagande är centrala teman genom hela arbetet. Till planeringen ... -
What an ideal hotel would be like according to couples in luxury hotels?
(2020)Due to continuous technological developments more and more people prefer searching for information through Internet. Online customer reviews play an essential role for customers´ decision making. Electronic word of mouth ... -
Wine sales and marketing management in hospitality outlets
(2022)This academic work explores the wine business in hospitality outlets in Helsinki Capital Area from the entrepreneur point of view exploring the management of sales and marketing of wine as a core product. The main objective ...











