Theseus - Selaus asiasanan mukaan "luxury"
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LUXURY FASHION INDUSTRY. From a Marketing Perspective
(2023)The aim of this thesis was to present a complete review of luxury fashion marketing, as well as insights and methods to assist marketers navigate this ever-changing and competitive business. This thesis was opened with ... -
Luxury ready-to-wear facing a new trend of more responsible consumption.
(2023)The thesis investigates the strategies adopted by luxury ready-to-wear brands to seduce and convince customers to purchase their products in the context of climate emergency and sustainability concerns. The research focuses ... -
Luxury watches as an alternative investment – A qualitative study on how watch specialists see the luxury watch market in Finland
(2023)The demand for luxury watches is growing at a fast phase and luxury watches are not only attracting collectors but also investors. Nevertheless, the knowledge about luxury watches as investments, luxury investment watch ... -
Marketing for Scandia World Travel, Inc. Luxury Segment
(2024)Luxury travel has evolved significantly over time, adapting to changes in society, technology, and individual preferences. What was once a privilege for the elite and ultra-wealthy has become more accessible to a broader ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Millennials' views on glamping in the Helsinki metropolitan area
(2022)This research-based thesis is studying the glamping phenomenon and millennials’ views on it. Glamping is a growing tourism trend with a concept to combine high-quality accommodation with immersion in nature. Glamping offers ... -
New Luxury in the Dutch Upscale Hotel Market
(2022)Sustainability has become an increasingly important part of our lives. It has become appar-ent that the only way to safeguard the planet is by implementing environmental and social sustainability throughout all aspects of ... -
New Luxury Tourism and Hospitality Services in Finnish Lapland
(2023)This thesis is commissioned by the service sprint for new luxury-project of Haaga-Helia University of Applied Sciences. The goal of the project is to increase the professional skills of the tourism industry managers and ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Sensory Marketing in Luxury Industry : investigating the impact of senses on consumers purchasing intention
(2024)Marketing has become a crucial strategy for companies aiming to enhance customer experiences. Nowadays, standing out from the crowd is essential. Investing in new marketing strategies has become the new trend, particularly ... -
Storytelling as a marketing tool : Case Study Chanel
(2021)The purpose of this study was to indicate how storytelling influences consumers of the luxury brand Chanel. Storytelling is a marketing tool that tells the story about the brand in order to attract and retain customers, ... -
Strategies for Building Brand Awareness and a Competitive Edge in Social Media in a Cross-Field Industry: Establishing a Social Media Strategic Plan for Henua
(2023)The present thesis, commissioned by Henua, an organic and premium skincare company, studied optimal strategies for Henua to build a robust, luxurious, and natural brand reso-nance, and to position them in the overloaded ... -
Sustainable solutions in luxury private aviation
(2023)Tämä opinnäytetyö on tehty toimeksiantona suomalaiselle Arctic Signature nimiselle matkanjärjestäjälle, joka suunnittelee ylellisiä luksusmatkoja Pohjoismaihin. Monet heidän loppuasiakkaistaan matkustavat kohteisiin ... -
The new era of luxury: shared holistic wellness experiences in the Finnish nature
(2024)The phenomenon of new luxury has called for service providers to come up with new innovative tourism services and products to serve the needs of hedonistic and purpose-seeking consumers of today in search of holistic ... -
The Potential of Sustainability within Luxury Fashion. Investigating the Sustainability Impact on Consumers’ Purchasing Intention and Behavior within Luxury Fashion.
(2023)With sustainability gaining increasing importance in consumers' daily lives, understanding its impact on purchasing intentions and behaviors became crucial. The objectives were to analyze the correla-tion between attitudes ... -
What an ideal hotel would be like according to couples in luxury hotels?
(2020)Due to continuous technological developments more and more people prefer searching for information through Internet. Online customer reviews play an essential role for customers´ decision making. Electronic word of mouth ... -
What criteria define a luxury hotel? Creating a checklist of criteria for 5-star hotels
(2024)This master’s thesis researches factors that make a hotel a 5-star hotel. What criteria define a luxury hotel? The purpose of this thesis is to identify hotel qualities that distinguish factors that differentiate luxury ... -
What is the impact of influencers on the purchase intention of the luxury fashion brands by French generation Z?
(2024)Luxury market which accommodation tradition once as a synonym of exclusivity has also become a playground for social media where innovative marketing strategies are used. Free social media endeavors for example influencer ...













