Theseus - Selaus asiasanan mukaan "music industry"
Viitteet 21-40 / 43
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Marketing Research on the Online Hard Rock Music Market
(2010)The music business has changed a lot due to digitalization. New consumption patterns have emerged and the Internet is evolving constantly, for example with social media. The main aim of this thesis was to discover how the ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Maximizing outcome on Spotify as an independent artist - Case study: DIRT
(2020)The music industry is very different today compared to what it was twenty years ago. The digitalization of the industry has provided various opportunities for independent artists to build their careers independently. New ... -
Music producer as a career choice
(2019)Music producers have always been strongly involved in the music industry. Producer’s work used to be more of a mystery back in the day, but it is slowly coming more public. At the same time the competition gets harder and ... -
Networking in music industry
(2023)Networking plays a crucial role in the music industry, facilitating collaborations, promoting artists and their work, and fostering opportunities for growth and success. This thesis explores the significance of networking ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Record producer : how has the profession changed over the years?
(2022)Record producer is a term we have heard regularly since the 1960s, but after six decades of evolution, how much of the original profession is left besides its name? From Phil Spector to Paul Epworth or from Sir George ... -
Selling and marketing music through digital platforms as an independent musician
(2019)This thesis delves into the world of digital distribution and the marketing of music, from the viewpoint of an independent musician. It aims to answer the following research question: “How to sell and market music as an ... -
Social Media Marketing Plan for OneFromTheNorth: How to do effective social media marketing for an independent music artist towards international market?
(2020)Tämä päättötyö etsii parhaita sosiaalisen median alustoja itsenäiselle artistille oman musiikkinsa markkinointiin hänen pyrkiessään kansainvälisille markkinoille. Tavoitteena on selvittää parhaat sosiaalisen median ... -
Social media marketing strategies of independent vs major labels in Estonia
(2022)The purpose of this thesis was to analyze and describe music marketing strategies, focusing on social media marketing, that independent record labels and artists make use of, compare these strategies to those used by ... -
Start-Up Business Plan for Venue-Lab, an Online Live Music Booking Company
(2023)Live music booking start-up company business plan. -
The effects of digitalization on music industry operators and its money flow
(2024)As digitalization is rapidly evolving and changing traditional ways of working in most industries, the music industry is in the middle of a complete transformation. Traditional record labels have had to change their business ... -
The impact of artificial intelligence (AI) in music business industry
(2023)Artificial intelligence tools now offer an understanding of a few of the issues that previously perplexed stakeholders throughout the music industry. Labels are now able to make more informed decisions about their investments ... -
The impact of Hallyu on U.S. music consumption : the role of digital marketing
(2024)Hallyu, joka tunnetaan myös nimellä ”Korean aalto”, tarkoittaa eteläkorealaisen kulttuurin, kuten K-popin, K-draamojen, elokuvien, muodin ja muiden kulttuurituotteiden maailmanlaajuista suosiota ja leviämistä. Opinnäytetyössä ... -
The impact of the digital era on marketing in the music business industry
(2021)The thesis purpose was to explore the impact of digital era on marketing in music business. The music industry went to a lot of transformational processes due to digitalization. The digital era provided a lot of opportunities ... -
The importance of marketing in the music industry
(2021)Author: Ekimov Mikhail Title of the Publication: The importance of marketing in the music industry Degree Title: Bachelor of International Business Keywords: Marketing, music industry, metal music, Behemoth This thesis ... -
The innovation of remote working in music production
(2022)The purpose of this thesis is to give an overview of remote working methods in music production. It is meant to serve as a guide for music producers and creators to help with remote workflows and explore the possibilities ... -
The Role of Social Media Marketing in Music Artist Promotion
(2024)The aim of this thesis is to research the way social media can help music artists get noticed and build their careers. In the last 10 years, social media has taken an increasingly bigger role in how artists promote their ... -
The use of strategic marketing to overcome changes and generate income as a small artist in the music industry
(2019)The objective of this study was to research ways for small artists in the genre of rock and metal to adapt to changes with the use of a marketing strategy. To achieve that, the thesis aimed to create a marketing plan that ... -
The value of music in the streaming dominated era : a binary consumer & artist analysis
(2022)The purpose of this paper was to investigate and gain an understanding of how the value of recorded music has been shaped by the music streaming platforms, from both a consumer and musicians’ perspectives. A mixed ... -
Understanding music consumption habits of digi natives : patterns and preferences
(2024)The purpose of this study is to build an understanding of the consumer behaviour of digi native people in the music industry. This study uses a quantitative approach, as the goal is to find general data about the target ... -
Utilizing social media platforms in music marketing
(2023)The purpose of this study was to examine the utilization of social media platforms in the music industry and explore their pros and cons for the music industry workers of different standpoints. The study was written ...

















