Theseus - Selaus asiasanan mukaan "search engine optimization"

    • Fundementals of SEO 

      Nguyen, Van Huy (2022)
      Nowadays it is common for businesses to be present in digital form. Therefore, entrepreneurs need to gear up for competing in both the physical world and the world of the internet. SEO has become a popular marketing tool ...
    • Hakukoneoptimoinnin pikaopas 

      Ruokolainen, Joonas (2020)
      Tämän opinnäytetyön tarkoituksena on käsitellä hakukoneoptimoinnin keinoja ja hakukoneiden toimintatapoja. Työn tavoitteena on perehtyä keinoihin, joiden avulla verkkosivuston luonnollista eli orgaanista hakukonenäkyvyyttä ...
    • How Kainuu can improve its online tourism marketing for international visitors : Customer acquisition through SEO 

      Päätalo, Otso (2021)
      This thesis is a research in the online marketing of the region Kainuu, in Finland. Done as a qualitative research, the main focus is on finding how the region fares in the field of online tourism marketing and why ...
    • How small Swiss businesses can grow better through digital marketing 

      Kulmala, Markus (2023)
      The commissioner for this thesis was a small Swiss digital marketing agency, YouSelect. The aim of this thesis was to understand the operations of small Swiss companies in the context of digital marketing and to identify ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • How to enhance Search Engine Optimization in accommodation website on Google search engine 

      Hang, Le (2019)
      When it comes to choosing informational resources for trip booking, tourists rely heavily on search engine to perform research about accommodation choices for their destination. Research has shown that 71% of travelers ...
    • How to improve SEO of Laurea University of Applied Sciences and make Laurea known abroad? 

      Le, Linh (2021)
      This thesis project is a case study about Search Engine Optimization in the international website of Laurea University of Applied Sciences, which is a higher education institution in Finland. This study aims to improve the ...
    • How to Make Small Business More Visible Online 

      Lakkapää, Matias (2022)
      Social media has over the years become more important for businesses. Social media market-ing allows companies to establish a communication channel with its customers, market their products, build brand equity, and build ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • How to use inbound marketing to increase organic website traffic : Case: Youredi 

      Babati, Barbara (2019)
      Generating high-quality website traffic is one of the prerequisites to be able to attract people with a specific interest to a webpage and convert them into high-quality leads. To acquire leads, in the digital age, companies ...
    • Impact of Covid-19 on Digital Marketing in Ghana: Opportunities and Challenges 

      Gyan, Andrew Ofori (2022)
      Abstract The usage of digital marketing is prevalent in the digital age and has become an important ally for businesses. At the peak of COVID-19, digital marketing became one element of the “new normal” the world was ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • Improvement of the visual appearance of Henriikka Kivelä's webpage 

      Hintsala, Jenni (2022)
      Digitalization has changed marketing. The fast pace of change in business fields has made the competition between companies even more challenging. Old and withered companies are disappearing whereas new companies are being ...
    • Improving Digital Marketing Strategy: The Impact of Digital Analytics 

      Omorogbe, Preston Edo (2023)
      Abstract Author(s): Preston Edo Omorogbe Title of the Publication: Improving Digital Marketing Strategy: The Impact of Digital Analytics Degree Title: Bachelor's Degree in International Business. Keywords: digital, ...
    • Improving the search engine visibility for a micro business with a limited budget 

      Räisänen, Janne (2024)
      This thesis is a case study about search engine optimization for a small renovations company with a limited budget. the main objective is to develop a plan to increase the search engine rankings for said company, and to ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • Inbound marketing and lead conversion plan for Meikker 

      Pörsti, Juuso; Saarinen, Eemeli (2023)
      This thesis investigated the optimization of inbound marketing and lead conversion strategies for Meikker, a Finnish company aiming to enhance its digital presence. The research was driven by the need for effective digital ...
    • Inbound Marketing Plan for Small & Medium-Sized Businesses 

      Bui, Thi Thuy Nga (2020)
      The objective of this study was to develop an inbound marketing plan for the case company Baila Baila Oy. Baila Baila is one of the oldest Latin American dance schools in Finland. The 20 years old school has a good reputation ...
    • Integration of server side rendering framework with content management system 

      Askari, Jaber (2023)
      Hakukoneista on tulossa yhä tärkeämpiä moderneille yrityksille, jotka haluavat olla helpommin saatavilla ja löydettävissä internetissä. Siksi verkkosivustoja optimoidaan yhä enemmän hakukoneiden kriteerien perusteella. ...
    • Making Online Business More Efficiently With SEO 

      Nguyen, Vy (2020)
      The purpose of the thesis is to introduce the search engine and research the criteria of improving a website’s ranking on Google search engine, from which it is possible to grasp the general theoretical basis of advertising ...
    • Marketing a summer cottage rental business under the influence of COVID-19 

      Kinebuchi, Shuma (2022)
      Websites are critical in product marketing and company branding in order to accomplish a certain business growth aim. The goal of this bachelor's thesis is to build a website for Tuomaalan tila. Tuomaalan tila's new website ...
    • Marketing and Communication guidebook for Company X 

      Kallijärvi, Nora (2020)
      The marketing and communication field is forever evolving. Companies have to find the best solutions for them in order to attract visibility. The objective of this product-based thesis was to create a marketing and ...
    • Marketing plan for online publisher : growth through content marketing and data visualization 

      Kaatiala, Henri (2024)
      The aim of this bachelor’s thesis was to create a marketing plan for a online publishing business. The business optimizes websites and online content for better search results in exchange of revenue. The main reason for ...
    • Marketing strategy for a freelance marketing company 

      Petersen, Jasmine (2023)
      This thesis presents a marketing strategy for freelance marketing companies looking to effectively market themselves and their services to small businesses. The research involved an in-depth analysis of current marketing ...