Theseus - Selaus asiasanan mukaan "branding"
Viitteet 201-220 / 363
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Increasing Brand Knowledge Through Efficient Brand Implementation
(2020)Bringing a brand vision to life through efficient brand implementation efforts that support the delivery of a brand promise is crucial to creating a strong brand. The objective of the thesis was to find out if conducted ... -
Influencing luxury fragrance brand image with celebrity endorsement : Case Study Miss Dior
(2020)The purpose of this thesis was to study the impact of celebrity endorsement on a luxury fragrance brand’s image. Secondary data was studied to explain the basics of branding and marketing theories with point of view of ... -
Influerare i dålig publicitet : Fallstudie av Conor McGregor
(2019)Syftet med arbetet är att undersöka hur en person som representerar varumärken (det vill säga en influerare eller ambassadör) och hamnar i dålig publicitet eller skandal kan påver-ka själva varumärket som hen samarbetar ... -
Instagram Content Marketing in Higher Education
(2020)As part and parcel of daily lives, social media has transformed the higher education landscape in general, and in particular, the student journey. Among those social channels, Instagram possesses several potentials for ... -
Instagram Content Marketing Strategies for Boosting Brand Reach and Engagement
(2022)The thesis project focuses on creating Instagram content marketing strategies for Ahlström Ruukki’s Instagram account. The main objective of this thesis was to increase the account's engagement and boost its brand reach. ... -
Instagram Marketing for Fashion Brand Promotion
(2023)The subject of this thesis is successful social media marketing on Instagram and creating a proposal marketing strategy on Instagram for a fashion brand. The goal is to improve the company's understanding of Instagram ... -
Instagram Marketing Plan for Bobachik Restaurant
(2021)The commissioner of this thesis, Bobachik, is a small Vietnamese restaurant that just opened at the beginning of February 2021. It faces the problem of not being better known to customers due to the impact of the COVID-19 ... -
Internal employer branding at LähiTapiola Vellamo
(2023)This research aimed to examine and identify the strengths of internal employer branding and to develop improvement recommendations for LähiTapiola Vellamo. It was conducted to evaluate the current stage of internal employer ... -
Internal Values Build-Up & Creating a Community as part of Employer Branding Transformation: Case Rightware Oy
(2022)The thesis commissioning party is a company called Rightware Oy (https://rightware.com/). This thesis's wider picture aims to build a community feeling inside the company. In general, the objective is to determine the ... -
International Brand Development Plan for Kariiina Magazine with SOSTAC Model
(2023)This thesis primarily focuses on the international brand development of Kariiina with the SOSTAC model. Kariiina is a magazine start-up company established in January 2023 and is fusion of fashion and beauty embedded with ... -
International Talent and Jyväskylä: A study of international ICT professionals for city marketing development of Jyväskylä
(2021)As a small-sized city in Finland, Jyväskylä is expected to suffer from the aging population of the country and the lack of professionals in the field of information and communications technology (ICT). The cap-ital area ... -
Investigating Employer Branding in Cities : Case City of Helsinki, Espoo, Vantaa & Oulu
(2021)The aim of this thesis is to investigate the significance of employer branding and how employer branding is currently carried out within cities in Finland. The importance of employer branding within the public sector has ... -
Investigating Marketing Strategies
(2020)This thesis aims to explore digital marketing strategies of a beauty brand Glossier, to gain a clear understanding of their marketing activity and connect that to gaining brand trust. Therefore, the research question is ... -
Is Health the New Black? : Health Awareness in Support of a High-End Brand Image
(2022)In the 2020s, fashion has taken hold of its power to increase health awareness and inclusivity. The purpose of this case study was to explore the phenomenon of the rising health awareness from the perspective of the global ... -
It’s Not Me, It’s You – Creating a Diverse, Equitable, and Inclusive Employer Brand
(2024)Finland's emerging labour market faces a critical concern: a looming labour shortage. Foreign talent graduates come to Finland for education, only to disperse globally after graduation. Yet, within this challenge lies an ... -
Jag är väl inget varumärke: Personal branding på LinkedIn
(2019)In this thesis I will go through personal branding and the connection to LinkedIn. The purpose is to describe personal branding and things that are important to consider. I will also go through how to develop your personal ... -
Job Postings and Employer Value Proposition to Attract New Talent: A study of potential applicant’s opinions on job posting content in the information technology field
(2023)This study aims to give insight into the recruitment and talent acquisition process challenges at organizations when trying to attract IT workers, such as software developers, to be able to offer more relevant content in ... -
Key B2C Luxury Brand Marketing Strategies to Establish Strong Relationships with the Modern Consumer of Luxury Fashion
(2023)This Bachelor’s thesis explores key B2C luxury brand marketing strategies to establish strong relationships with the modern consumer of luxury fashion. The aim of this thesis is to understand trends in consumer buying ... -
Kuluttajakäyttäytyminen vintage designer-laukkumarkkinoilla
(2023)Tämä opinnäytetyö tutkii vintage designer-laukkujen kiehtovaa maailmaa ja tekijöitä, jotka vaikuttavat kuluttajien käyttäytymiseen näillä kyseisillä markkinoilla. Tutkimuksessa tutkitaan kuluttajien motiiveja, asenteita ... -
Leveraging Facebook and Instagram to increase brand awareness: Case Ship Festival
(2021)This thesis aimed to investigate theory, strategies, and methods connected to event marketing and social media, mainly focusing on Facebook and Instagram. The goal was to perform a thorough examination on how the platforms ...



















