Theseus - Selaus asiasanan mukaan "brands"
Viitteet 201-220 / 377
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Influencer Marketing Analysis of Recreational Shooting Market Segment
(2023)Opinnäytetyössä analysoidaan nykyistä vaikuttajamarkkinoinnin kenttää. Vaikuttajamarkkinointi määritellään, miten sitä tehdään ja miten muut kaupallisen ampumatarvikekentän toimijat sitä tekevät, keiden kanssa ja millaista ... -
Influencer Marketing and its Impact on Consumer Behavior: Instagram Influencer in the Fitness Industry
(2020)The objective and aim of this research-based thesis was to explain and analyze the influence of Instagram influencer on the consumer behavior. Hence the consumer behavior of consumers in different target groups may differ, ... -
Influencer Marketing and Purchase Intention
(2023)Based on the research findings, companies using influencer marketing to reach Slovak Generation Z should consider the following recommendations. The most important are selecting influencers carefully, build long-term ... -
Innovative scan app as a means to overcome counterfeit in the sneaker market
(2022)We can see more and more young people with pairs of sneakers. This market has become global very quickly. In recent years, thanks to social networks or online sales giants, many counterfeit sneakers have emerged. Knowing ... -
Instagram and TikTok Marketing Gorkha International Travels and Treks
(2024)The thesis title is Instagram and TikTok Marketing- Gorkha International Travels and Treks. The main objective of the thesis is to provide advertising and marketing through Instagram and TikTok about the company to the ... -
Instagram as a Marketing Tool in Eliteserien Football Clubs
(2024)Social media has grown to become a constant part of people’s everyday lives. It is utilised by individuals and organisations to connect and communicate with counterparts in an effective and effortless way. Within this ... -
Instagram Reels as an Effective Marketing Tool
(2023)The purpose of this study was to determine the effectiveness of Instagram Reels as an effective marketing tool for brands. Instagram Reels is a feature for creating and watching short videos that was released in 2020. ... -
Internal Values Build-Up & Creating a Community as part of Employer Branding Transformation: Case Rightware Oy
(2022)The thesis commissioning party is a company called Rightware Oy (https://rightware.com/). This thesis's wider picture aims to build a community feeling inside the company. In general, the objective is to determine the ... -
International Brand Development Plan for Kariiina Magazine with SOSTAC Model
(2023)This thesis primarily focuses on the international brand development of Kariiina with the SOSTAC model. Kariiina is a magazine start-up company established in January 2023 and is fusion of fashion and beauty embedded with ... -
International Social Media Campaign Focusing on Marketing of Sneakers
(2021)Social media is a new generation trend of communication and the use of social media is fast growing. This thesis aims to show that social media campaign platforms have aided businesses in creating awareness for sneaker ... -
International Talent and Jyväskylä: A study of international ICT professionals for city marketing development of Jyväskylä
(2021)As a small-sized city in Finland, Jyväskylä is expected to suffer from the aging population of the country and the lack of professionals in the field of information and communications technology (ICT). The cap-ital area ... -
Investigating factors affecting customers’ attitude and acceptance of online personalized advertising : the case of the hotel sector in Viet Nam
(2021)This thesis is performed to (1) investigate factors that influence customers’ attitude and acceptance of online personalized advertising in the hotel sector in Viet Nam and (2) propose possible implications and recommendations ... -
Investigation and analysis of Anta’s product marketing strategy
(2021)The purpose of this study is to analyze Anta Sports Goods Company (hereafter Anta) existing marketing strategies based on consumer survey research, which mainly include; product strategy, price strategy, distribution ... -
Investigation and Analysis of Nike Product Marketing Strategy
(2023)With the increasing demand for mass sports consumption, the development of the sports goods industry will enter a new era. However, the competition between international sports brands and domestic local brands is also ... -
Is Health the New Black? : Health Awareness in Support of a High-End Brand Image
(2022)In the 2020s, fashion has taken hold of its power to increase health awareness and inclusivity. The purpose of this case study was to explore the phenomenon of the rising health awareness from the perspective of the global ... -
It’s Not Me, It’s You – Creating a Diverse, Equitable, and Inclusive Employer Brand
(2024)Finland's emerging labour market faces a critical concern: a looming labour shortage. Foreign talent graduates come to Finland for education, only to disperse globally after graduation. Yet, within this challenge lies an ... -
Jewelry and watch industry sweepstake promotions from customers' point of view : case: Company X
(2023)The aim of this Thesis was to increase the knowledge of companies in the Finnish jewelry and watch industry about sweepstake promotions and to find out how customers feel about them and their different design elements. ... -
Joystick Junction : establishing a gaming cafe with a Mexican restaurant
(2024)This thesis investigates the feasibility and implementation of Joystick Junction, a unique establishment of a gaming cafe with a Mexican restaurant, in Lappeenranta, Finland. The primary aim is to create a concept that ... -
Key B2C Luxury Brand Marketing Strategies to Establish Strong Relationships with the Modern Consumer of Luxury Fashion
(2023)This Bachelor’s thesis explores key B2C luxury brand marketing strategies to establish strong relationships with the modern consumer of luxury fashion. The aim of this thesis is to understand trends in consumer buying ... -
Kongsberg Maritime Finland Oy – Vesille till havs fair 2023, employee branding : Employee branding and how to prepare for the fair
(2023)The purpose of this functional thesis is to plan how to present Kongsberg Maritime Finland Oy's operations to the visitors of the Vesille till Havs- trade fair. The fair will be held, in Kokkola on May 27-28, 2023. The ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad


















