Theseus - Selaus asiasanan mukaan "consumer behaviour"
Viitteet 201-220 / 484
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Future sustainability communication & sustainable efforts for a tour operator in Lapland
(2024)Lapin turismiin kohtaan kasvava kiinnostus herättää huolta sen kestävyydestä. Sidosryhmien vaikutuksen kasvava korostaminen yritysten kehitykseen, sekä huolenaiheet aiheuttavat sen, että matkanjärjestäjillä ja muilla ... -
Gamification for mid-sized restaurants in Helsinki: Challenges and Opportunities
(2023)Gamification has emerged as a fundamental tool in engaging consumers within the restaurant industry, driving customer behaviour, and shaping their dining experiences. This thesis delves into the complicated realm of ... -
Gender Marketing in the Automotive Industry - Differences in the Design of gender-specific Communication using the Example of Volkswagen AG
(2023)Gender roles of women and men have undergone a serious transformation in recent years. This has been triggered by social changes within the population. Accordingly, women are more multi-faceted and multi-optional in terms ... -
Gendered Marketing Strategy in Personal Care
(2021)Gendered marketing is a strategy directed towards a specific target group of consumers defined by their gender. It’s a way of segregating a variety of individuals to a single category of people based on being male or female. ... -
Gourmet habanero sauces : market entry analysis to Finland
(2021)The objective of this thesis was to gather valuable information for an entry market analysis to Finland for present and future international commercialization companies as well as companies from countries that produce or ... -
Green consumer behavior : Finnish consumers’ view on sustainability
(2021)Opinnäytetyön tarkoituksena oli selvittää, kuinka hyvin suomalaiset kuluttajat ymmärtävät käsitteet kestävä kehitys, laajemmin ekologinen kestävyys, sosiaalinen kestävyys ja taloudellinen kestävyys. Tutkimuksen tavoitteena ... -
Green consumerism : the buying behaviour of late millennials and gen z in the German non-alcoholic beverage industry
(2021)The main objective was to examine which external or internal factors motivate members of the generational cohort of Late Millennials and Gen Z to participate in green buying behaviour, in the context of the German non-alcoholic ... -
Green Marketing in UK: The sustainable digital advertising as an influence of customer purchase decision
(2023)The thesis investigates how sustainable promotion influences consumers’ purchase decisions in the digital market. The author aims to thoroughly investigate the various elements of consumer purchasing decisions, considering ... -
Green skincare in Finland and France: A Millennial perspective on Greenwashing
(2021)The sustainability movement has pushed companies to adopt strategies to build up the interest and trust of their potential green consumers. Green marketing has been a largely used tool with inevitably some consequences. ... -
“Greenfluencers” As Part Of Sustainable Marketing Strategies And Their Effect On Consumer Reachability
(2024)This thesis investigates how the new concept of Greenfluencers, that come with the emergence of sustainable practices, can be part of established sustainable marketing strategies and how they influence consumer reachability ... -
Greenwashing : the perspectives of companies and consumers
(2023)There is more and more scrutiny on companies to be a positive contributor to the society as CSR other initiatives become more typical. The values of consumers are changing, and many are trying to limit their consumption. ... -
Greenwashing and Consumer Trust
(2020)Greenwashing has become a big phenomenon in today’s consumer society. Consumer motivations and interest in environmental friendliness are at an all-time high and they keep climbing. Sustainability has been a megatrend ... -
Greenwashing and Fast Fashion: An International Comparison and Reflections on the Future
(2021)This paper is about greenwashing in different countries with a focus on the fast-fashion industry. The countries used for comparison are Finland, France and Germany. The purpose of this paper is to find out if there are ... -
Heuristics in Behavioral Economic: Differences in perception between Generation X and Y in price anchor in Product Bundle
(2021)The objective of this research is to find out whether generational perception has any influence on the purchase decision making of Generation X and Y. The study focuses on finding out how the two generations thinking about ... -
Household food waste behaviours, challenges and opportunities in Kouvola
(2021)Food waste is a problem of the entire food supply chain, and households are the most significant contributor to food waste. The purpose of this study was to look at the issue of household food waste and get a better ... -
How brand values and corporate social responsibility affect generation Z-customers’ choices in apparel industry
(2023)Nowadays, consumers are becoming more aware of social, environmental, and ethical issues. This means branding, brand values and Corporate Social Responsibility (CSR) are significant parts of any business today. They may ... -
How can creative marketing increase your sales : a study of Antonics Global
(2024)This thesis examined how innovative marketing methods affected sales success in modern firms, focus-ing on Antonics Global. Creative marketing was more important than ever in an era of increased digital competition to ... -
How can Myst1s Gaming develop its E-sports brand based on consumer preferences
(2021)The goal of this thesis was to develop Myst1s Gaming`s E-sports brand based on consumer preferences. The commissioned company is a relatively new start-up and therefore demand for researching the customer motivation is ... -
How can sustainable clothing brands effectively leverage Tik Tok as a marketing platform to enhance brand awareness
(2023)The purpose of this study was to examine the opportunities the platform Tik Tok offers for brands as a marketing tool, when considering sustainable brands and how they can incorporate their brand values in their content ... -
How Changing Consumer Attitudes Toward Climate Change are Creating New Opportunities in the Fashion Industry
(2020)This thesis focuses on analysing consumers’ attitudes toward climate change with an emphasis on consumers’ behaviour in the fashion industry to examine how it creates new opportunity within the fashion market. The research ...



















