Theseus - Selaus asiasanan mukaan "digital marketing"
Viitteet 201-220 / 434
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Ethics in digital marketing
(2020)The study aimed to determine whether there is a risk for companies of using hyper-targeted advertising and to find out what changes should be made in the formation of the strategy to avoid negative attitudes from customers ... -
Event Promotion: An Analysis of DOSE Social Media Marketing Campaigns
(2019)In the era of continuous growth and evolution of information technologies, the world of business faced numerous changes. The companies try different platforms, channels or strategies in order to promote a brand, product ... -
Examine how the use of social videos is increasing in the field of digital marketing
(2023)This thesis focuses on the rise of social videos and their influence on the success of digital marketing campaigns. As online marketing develops further, social videos become an increasingly important medium for reaching ... -
Examining the modern ways of digital marketing and how they are affected by different cultures
(2022)Culture undoubtedly influences digital marketing strategies, and it is important for companies to analyse various cultural factors or elements to develop effective digital marketing strategies. Culture directly impacts ... -
Exploring Feasible Digital Marketing Platforms for Enhancing Brand Awareness : Case Company EduCase
(2023)The aim of this thesis is to determine the most suitable digital marketing platforms for the case company, with the objective of enhancing brand awareness. The results of this investigation will provide valuable insights ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Exploring McDonald', Adaotation to Changing Consumer Preferences and Trends
(2023)In light of shifting consumer tastes and prevailing business trends, this analysis examines McDonald's digital marketing techniques' evolutionary path. It offers a thorough examination of the idea of digital marketing, ... -
Exploring Opportunities for Economic Growth: Enhancing the Digital Marketing Strategy of SMEs in Bangladesh
(2024)Due to their substantial economic contribution, small and medium-sized firms (SMEs) are given special attention in many emerging nations. The rapid growth of digital marketing significantly influences SME operations, ... -
Exploring the changing landscape of marketing : the impact of digital marketing on consumer preferences and behaviour in Helsinki
(2023)The objective of the study was to find out the impact of digital marketing on consumer preferences and behaviour in Helsinki. The main objective was to find out the impact of social media. The goal was to find out how ... -
Exploring the Impact of Digital Content Marketing and Visual Content on the Visibility and Attraction of KAMK
(2022)The purpose of this thesis is to explore digital content marketing and visuals content as main frameworks for brand visibility and attraction, and to also understand the content preferences of university students. Under ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Exploring the impact of digital marketing strategies on Hotel Tourism
(2024)Digital marketing nowadays are implementing as modern business trends. There are many positive impacts of implementing digital marketing in hotel tourism industries in Bangladesh. In this thesis, author will first try to ... -
Facebook and Google Advertising Recommendations Case Poils et Plumes Grez-Doiceau
(2022)The objective of this thesis was to develop Facebook and Google advertising recommendations for the case company called Poils et Plumes Grez-Doiceau, with additional recommendations for the Poils et Plumes chain (group). The ... -
FACEBOOK AS A TOOL FOR GROWING BRAND AWARENESS : How can a new online business increase brand awareness
(2019)This thesis is a practice-based research in the field of digital marketing. The thesis aim is to explore how to grow brand awareness of a new online business with the help of Facebook targeted advertising. The research is ... -
Facebook marketing plan for a Digital Sales Company - Case Havain
(2019)This bachelor’s thesis is a project commissioned by Havain Oy, a third-party design and marketing agency in Espoo, Finland. The final objective of the project is to create and to execute a one-month plan for Havain’s ... -
Factors Affecting the B2B eCommerce Purchasing in Scandinavia : buyer’s perspective
(2021)B2B eCommerce evolves rapid pace as new technology emerges and the B2B buyers are getting more demanding with higher customer experience requirements. The industry is getting recover from the extreme interruption caused ... -
Finding value through social media marketing for a software start-up
(2022)Tämä opinnäytetyö tehtiin yritykselle Flexwork Software Oy. Tekijä halusi tutkia sosiaalisen median markkinointi tuoman arvon start up -yrityksille. Flexwork Software on start up -yritys, joka sijaitsee Helsingissä, ... -
Five golden recommendations for social media practices in trade media marketing
(2021)How to combine traditional marketing and social media marketing most effectively? The research question is based on the objective to find the best social media practices for trade media marketing to achieve high outreach ... -
Foodora's digital marketing performance and customers' responses in Finland
(2021)Foodora is a food order and delivery service company which operates in Finland and some other Nordic countries. Foodora has been running multiple marketing campaigns, among which those run online remarkably attract customers ... -
French ski resort' attractiveness through Instagram
(2019)The purpose of this thesis was to examine the different ways to use Instagram for French ski resorts to support their branding strategy. The research was executed in three stages: literature reviews, observations and ... -
From traditional marketing to digital marketing : Digital Sign Media Ltd
(2023)The purpose of marketing in the development of businesses has been essential for a long time. People in the industry used to spread the word about their products and services by making billboards, banners, pamphlets, etc., ... -
Google Ads Search Engine Marketing. Starter's Guide for Companies.
(2022)In the 21st century, digital marketing has become one of the most important ways for companies to promote their products and services. The largest digital marketing provider measured by digital ad expenditure in 2021 was ...

















