Theseus - Selaus asiasanan mukaan "branding"
Viitteet 221-240 / 363
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Lie Mi branding and its influence on customer loyalty
(2024)The study delves into the impact of Lie Mi branding on customer loyalty, through the way how the restaurant creates an approach of enhancing branding by emphasizing the factor of customer loyalty at Lie Mi, a renowned ... -
Local Adaptation of Parent Organizations’ Employer Branding Guidelines
(2024)This study looks at the local implementation of employer branding. The overall purpose of the thesis was to determine how Company X could adapt to their parent organization’s employer branding guidelines. The aim was to ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Management of brand attributes and fan engagement with social media: A case of a Finnish professional sport club’s use of Facebook
(2024)With contemporary sports organisations striving to make their brand attributes visible, and to get their fans to engage their brand attributes, studies have shown that social media is a reliable tool to achieving these ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Market Analysis for product selection. A case study of the eCommerce business, Zertta
(2021)This thesis project was to introduce a market analysis model named Booz, Allen, and Hamilton (BAH) model that is used to generate, assess and evaluate the feasibility of a physical product when a business needs to decide ... -
Market Research of Nordic Furniture Design Market in Japan. Case Study Lundia Oy
(2021)Nordic furniture design has been a trend in Japan during recent years. There are several similarities in the design styles of the Nordics and Japan. The aim of this research-oriented bachelor’s thesis was to examine the ... -
Marketing Action Plan for Case Company x
(2021)The objective of this thesis was to create a marketing action plan for a case company x. The aim was to develop a simple yet effective plan which suited for the needs and resources of the client. The case company x operates ... -
Marketing and brand-building plan for Kotipalvelu MaaRia
(2020)Tämä opinnäytetyö kirjoitettiin avustamaan yritys Kotipalvelu MaaRiaa saamaan parempaa ymmärrystä siitä, kuinka aloittaa brändin rakentaminen, miten lisätä markkinointia ja kuinka lähestyä näitä yrittämisen osa-alueita ... -
Marketing and Branding in esports : Significance of player branding to esports organizations
(2021)Esports is a new growing industry that can offer a significant amount of opportunities in sports business, which makes it important to research. The ecosystem and organizations are mostly relying on sponsorship revenue and ... -
Marketing GastroBar Saimaa To Target Customers : increasing Brand Awareness
(2023)The research at hand delves into the domain of brand awareness, examining its pivotal role in shaping consumer perceptions and facilitating long-term growth for businesses. Successful brands, often characterized by their ... -
Marketing in the Streaming and Gaming Industries : A Study of the Nostalgia Marketing Strategy and its Effectiveness
(2022)The purpose of this thesis is to study nostalgia marketing, and why has it become so popular in the movie, tv-show, streaming, and gaming industry. -
Marketing Opportunities in a Social Media Crisis
(2021)The evolution and accessibility of the Internet grants consumers the freedom of expression, including the opportunity to instantly share experiences, feedback, and opinions with any entities present in the online world. ... -
Marketing plan of a wooden amplifier: How to promote it?
(2021)What was the objective of your work? The objective of this thesis was to find and define the elements to create a marketing campaign both online and offline for a new object. This object is a reused wooden sound amplifier ... -
Measuring and Improving Customer-Based Brand Equity of a Non-Profit Organization Case Organization: MyData Global
(2020)The goal of this thesis is to measure and improve customer-based brand equity of a non-profit brand - MyData Global. The commissioning organization is a non-profit that works toward empowering individuals by improving their ... -
MODULAR APPROACH TO EVENT BRANDING - Creating a visual identity for #FGJ19
(2019)The main objective of this thesis was to investigate how modular approach can be utilized in instances of branding. It specifically looked into cases of creating visual identities for game jams – a hackathon like game ... -
Monetization of an individual skill : self-employment as an artist
(2022)The purpose of this study was to explore individual monetization and the self-employment that could be gained through such endeavours. The end goal was to provide guidelines for people striving to make financial gain through ... -
Multi-Sensory brand experience in an airport restaurant
(2019)This thesis explores phenomenon of multi-sensory brand experience, later on applying the findings to a restaurant Nordic Kitchen, located in Helsinki-Vantaa airport. Nordic Kitchen belongs to a large food-service company ... -
Nature in threads : decoding and developing the visual dialogue between Gorpcore and the natural environment
(2024)Considering the climate crisis, responsibility has become integral to both corporate marketing communications and individual personal branding. A prevailing theme is the ambition to be perceived as environmentally conscious. ... -
Neuromarketing: Insights into the Consumer Brain and its Adaption to Brand Management
(2020)A central task of marketing science is the research of consumer behavior. By investigating the human black box, the consumer brain, the young discipline of neuroeconomics is searching for answers to marketing relevant ... -
Non LinkedIn based e-recruitment : Investigating the Degree to which French Students Would Adopt non-LinkedIn based E-recruitment Websites.
(2024)Online recruitment has become a central element in students' career paths, particularly in a context where platforms such as LinkedIn dominate the market. This thesis examines the adoption of alternative online recruitment ... -
Online brand communities in China: an empirical investigation on value co-creation and brand loyalty
(2022)This paper explores the application of online brand communities in China with a particular focus on how Western companies may use them for cultivating brand loyalty, generating positive word-of-mouth and driving innovation ...

















