Theseus - Selaus asiasanan mukaan "brands"
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Konsten att bygga upp ett starkt varumärke i skärgården - Case: Amalias Hem & Niinmun design
(2021)Detta examensarbete är speciellt intressant för företagare i skärgården som vill stärka sina varumärken. Det är en utmaning att driva ett företag i dagens konkurrenskraftiga värld, framför allt i skärgården där befolkningen ... -
Kostnadseffektiva marknadsföringsmetoder för att öka synligheten för företaget Sparw
(2022)Om ingen marknadsförings för varumärket eller nätsidan har gjorts, kan man inte förvänta sig att kunder börjar strömma in. I dagens digitala värld bemöter man en enorm mängd konkurrens. Det första steget man kan ta är att ... -
Kuluttajakäyttäytyminen vintage designer-laukkumarkkinoilla
(2023)Tämä opinnäytetyö tutkii vintage designer-laukkujen kiehtovaa maailmaa ja tekijöitä, jotka vaikuttavat kuluttajien käyttäytymiseen näillä kyseisillä markkinoilla. Tutkimuksessa tutkitaan kuluttajien motiiveja, asenteita ... -
Launching a Clothing Brand Successfully
(2022)The purpose of this thesis was to help a start-up clothing brand to launch itself efficiently in the future. The goal of this thesis was to create research to find the best marketing methods for the company to create the ... -
Leveraging digital and strategic marketing strategies to drive business growth during global crises : a comparative case study of Chinese and Finnish SMEs from motorsport industry
(2024)The research is motivated by the shared objective of both case companies to achieve growth not only in their domestic markets but also on an international scale. Consequently, the study investigates how strategic marketing ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Leveraging Facebook and Instagram to increase brand awareness: Case Ship Festival
(2021)This thesis aimed to investigate theory, strategies, and methods connected to event marketing and social media, mainly focusing on Facebook and Instagram. The goal was to perform a thorough examination on how the platforms ... -
Local Adaptation of Parent Organizations’ Employer Branding Guidelines
(2024)This study looks at the local implementation of employer branding. The overall purpose of the thesis was to determine how Company X could adapt to their parent organization’s employer branding guidelines. The aim was to ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Low-end Cosmetic Brand Comparison of American and Mexican Marketing Strategies Effectiveness in a Mexican Post-Pandemic Market
(2023)The purpose of this research is to identify and disclose the needs and demands that the Mexican low-end makeup market consumers portray to develop and balance different suitable marketing strategies for national and ... -
Making an international food and beverage brand successful in Finland : case: KOI Thé
(2023)Koi Thé is a known milk tea brand that originated in Taiwan and has gained significant popularity across various regions in Asia. Moreover, Finland presents itself as a favorable market for the products and services offered ... -
Mallassepät Social Media Marketing Plan
(2021)This thesis looks at social media marketing from the perspective of a small business, in this case, a small brewery, with limited resources and overworked staff. The aim was to help the company get a start on social ... -
Management of brand attributes and fan engagement with social media: A case of a Finnish professional sport club’s use of Facebook
(2024)With contemporary sports organisations striving to make their brand attributes visible, and to get their fans to engage their brand attributes, studies have shown that social media is a reliable tool to achieving these ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Market Analysis of Motorcycle Garments in Europe for Duell Oyj
(2022)This research is an analysis of the European motorcycle garment market, to better understand the wants and needs of the consumer to enter the European market more efficiently with in-house products. The information ... -
Marketing Action Plan for Case Company x
(2021)The objective of this thesis was to create a marketing action plan for a case company x. The aim was to develop a simple yet effective plan which suited for the needs and resources of the client. The case company x operates ... -
Marketing and Branding in esports : Significance of player branding to esports organizations
(2021)Esports is a new growing industry that can offer a significant amount of opportunities in sports business, which makes it important to research. The ecosystem and organizations are mostly relying on sponsorship revenue and ... -
Marketing Communication Solution in Brand Building Process
(2011)The thesis illustrated the marketing communication solution for a vehicle franchiser through self-analysis and comparison with competitors. Brand building model and marketing communication elements were introduced in ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Marketing GastroBar Saimaa To Target Customers : increasing Brand Awareness
(2023)The research at hand delves into the domain of brand awareness, examining its pivotal role in shaping consumer perceptions and facilitating long-term growth for businesses. Successful brands, often characterized by their ... -
Marketing in the Streaming and Gaming Industries : A Study of the Nostalgia Marketing Strategy and its Effectiveness
(2022)The purpose of this thesis is to study nostalgia marketing, and why has it become so popular in the movie, tv-show, streaming, and gaming industry. -
Marketing plan for HEROINES : Case study
(2022)Marketing strategy is an essential component of every company. This research provides an achievable marketing plan for HEROINES, a newly formed female pop band. This research aims to design a well-structured digital marketing ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Marketing strategy management of Costco : Analysis and comparison to S-Group
(2021)Costco is the second large wholesaler retailers all over the world. There must be some reasons why Costco can achieve success in this highly competitive world. This thesis mainly introduces the success factors of Costco. ... -
Marknadsföringen av ett varumärke inom den finska mode industrin, fallstudie Makia
(2021)Modeindustrin är väldigt intressant i sig, och är konstant med om förändringar både i form av trender men också i form av diskussion kring hållbarhet och ansvar. Makia är ett framgångsrikt företag inom branschen, och valdes ...














