Theseus - Selaus asiasanan mukaan "digital marketing"
Viitteet 221-240 / 434
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Green Marketing in UK: The sustainable digital advertising as an influence of customer purchase decision
(2023)The thesis investigates how sustainable promotion influences consumers’ purchase decisions in the digital market. The author aims to thoroughly investigate the various elements of consumer purchasing decisions, considering ... -
Growth Hacking and AAARR Funnel Implementation for a SaaS company
(2019)Cloud computing technology and SaaS are not brand new any longer. However, there are hinderances in terms of marketing towards this type of service that is expected to grow drastically by year 2020. Growth hacking is, on ... -
Growth Hacking’s Effects on Customer Acquisition
(2022)Growth hacking is a rather new phenomenon but has shown its potential as business practice, especially in the Silicon Valley. Growth hacking is using creative, low-cost strategies to acquire and retain customers. This is ... -
Guide on Affiliate Marketing Management with SaaS Products
(2022)The goal of this thesis was to clarify the process of affiliate marketing. The VPN market is used as an example of SaaS products and is utilized and analyzed for this thesis in pursuance of a more practical view of the ... -
H2H approach for online education providers
(2022)This is a portfolio thesis, consisting of six original articles, written during winter 2021 -2022. Original articles offer a ground for a research part of the master’s thesis which is examining the social media channels ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
How can Social Media enhance Business-to-Business Marketing Operations
(2022)Nowadays the social media channels represent a path for effective promoting and advertising for organisations or individuals, that is why a great digital marketing strategy for a company compounds social media channels for ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
How Digital Marketing adds value to Customer Experience
(2021)In the age of digitalization, information consumption on digital channels becomes more commonest than ever. This is an appealing opportunity for any brand to gain better insight into their customers and the way they ... -
How do digital advertising campaigns via social media affect fans to attend sport events?
(2017)Social media have left their mark on every industry and have shaped how we talk and communicate with each other. In particular, in sports business, the reasons and effects of social media advertising on the marketing ... -
How email marketing affects Vietnamese generation Z’s purchasing decisions : a survey of young generation Z consumers in Vietnam
(2021)Since the introduction of the internet, marketing has shifted and formed a new marketing strategy called digital marketing including email marketing. Despite the dominance of search engine ads and social media ads in ... -
How fast-moving consumer goods (FMCG) brands utilise We-media as a marketing tool in China
(2023)The aim of the thesis was to research how brands of fast-moving consumer goods (FMCG) utilise Chinese We-media as a marketing tool to promote FMCG products and have introduced a new business pattern for adver-tising FMCG ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
How Kainuu can improve its online tourism marketing for international visitors : Customer acquisition through SEO
(2021)This thesis is a research in the online marketing of the region Kainuu, in Finland. Done as a qualitative research, the main focus is on finding how the region fares in the field of online tourism marketing and why ... -
How small Swiss businesses can grow better through digital marketing
(2023)The commissioner for this thesis was a small Swiss digital marketing agency, YouSelect. The aim of this thesis was to understand the operations of small Swiss companies in the context of digital marketing and to identify ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
How the organizational structure of the marketing department is impacted by ongoing changes in digital marketing and consumer behavior.
(2021)The purpose of this study was to gain more profound knowledge of marketing departments in organizations and understand how aspects such as digital marketing, technology, data, and consumer behavior are affecting the daily ... -
How to attract moviegoers by utilizing digital marketing : case: generation Z as a potential target audience
(2023)Movie theatres, facing uncertain development due to Covid-19, can utilize digital marketing to attract potential moviegoers. Generation Z, with their digital proficiency, large size, preference for experiences, and growing ... -
How to automate customer acquisition?
(2022)Tässä opinnäytteessä tavoitteena oli löytää toimeksiantajayritykselle uusi toimintatapa, jolla automatisoida uusasiakashankintaa. Yritys järjestää isoja, tuhansien vierailijoiden tapahtumia. Tapahtumissa yritykset esittelevät ... -
How to bring traditional sports marketing into eSports
(2020)Tämä tutkielma keskittyy siihen, kuinka perinteisen urheilun markkinointi voidaan tuoda e-urheiluun ja kuinka perinteinen urheilu on adaptoitunut digitaalisen markkinoinnin aikaan ja mitä e-urheilu voi oppia perinteisen ... -
How to create engaging mobile-optimised video ads for social media.
(2020)The objective of this study was to identify the best practices of how to create engaging mobile-optimised video ads for social media. Nowadays, an increasing number of people access their social media from mobile devices. ... -
How to grow company awareness through Instagram; Case company: Beauty Code Clinic Helsinki
(2022)In the modern world, social networks are becoming more and more popular and widespread as advertising platforms. The role of social media marketing is becoming increasingly important in any business as the number of users ... -
How to improve customer engagement by Email Marketing.
(2020)The goal of this research was to investigate whether the marketing channel that the case company is using was suitable for them or not. Moreover, the aim was giving suggestions and recommendations on how they can improve ... -
How to improve SEO of Laurea University of Applied Sciences and make Laurea known abroad?
(2021)This thesis project is a case study about Search Engine Optimization in the international website of Laurea University of Applied Sciences, which is a higher education institution in Finland. This study aims to improve the ...















