Theseus - Selaus asiasanan mukaan "branding"
Viitteet 241-260 / 363
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Online survey study : measuring and comparing Finnish consumer brands' and their co-branded products' brand equities
(2021)Thesis focuses on studying co-branding, brand equity, and how to measure it on Finnish consumer goods and their co-branded products. The hypothesis is that co-branding will have positive perceptions on brand equity in the ... -
Operation of Sports Complex "Yubileynyy" during the Off-Season Period
(2020)The aim of this thesis was to identify possible ways to improve the operations of the Yubileynyy sports complex during the off-season (June-July). The thesis raised questions of increasing the number of visitors as well ... -
Optimizing airline clientele through TikTok: Strategies and Recommendation
(2023)This research-based bachelor’s thesis delves into the optimization of airline clientele by utilizing the potential of TikTok as a marketing tool, providing strategic insights and recommendations for airlines. TikTok has ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Packaging for all : gendered packaging and visual design of a gender-inclusive package
(2024)An increasing amount of people are identifying outside of the gender binary and people are becoming more aware of these gender identities that have always existed but are still not always recognised. The way clothing and ... -
Personal branding for young business professionals: LinkedIn as a boost factor in their professional life
(2023)This thesis studies the concept of personal branding and its role in the professional lives of young business professionals. Specifically, the study investigates the effectiveness of using LinkedIn as a boost factor in ... -
Personlig branding - Hur företagare använder sig av personlig branding
(2021)Var och en av oss har ett personligt brand, men de flesta vet inte om det. Branding är inte längre bara för företag, personlig branding har blivit viktigare än företags branding, eftersom man litar mera på människor än på ... -
Playing with brands. Survey study of branding in Finnish game companies
MUOVA Design Research 1/2017 (Muova, 2017) -
Positioning of Company X with an Emphasis on Branding in the Swedish Dog Wear Market
(2020)During the past four decades, positioning has received attention as an influential marketing paradigm, but still lacks theoretical and empirical investigation on its employment. This research addresses the gap and focuses ... -
Positive candidate experience and employer brand : of the case company Mercateo
(2021)Due to the demographic change and an increased transparency, there is a war of talents between companies. A company needs to create a competitive advantage in the labour market in order to attract and retain qualitative ... -
Potential sources to obtain private funding for the National Olympic Training Center Helsinki and the Metropol area sports academy Urhea
(2021)Tämän laadullisen tutkimuksen tavoite on löytää mahdollisia yksityisen rahoituksen lähteitä Olympiavalmennuskeskus Helsingille ja Pääkaupunkiseudun urheiluakatemialle Urhealle. Kahdesta erillisestä nimestään huolimatta ... -
Premium Brand Identity and value adding emotional storytelling
(2020)This thesis is made into a case study as it has been commissioned by the ceramic tableware company Vaja Finland. The case owner wanted to research what the cornerstones of a Premium Brand on the Finnish market would look ... -
Promoting a restaurant brand identity using menu
(2024)This thesis delves into the relationship of a restaurant menu to the brand identity of a restaurant and explores how brand evoking features are used in the restaurants menus. The study diffirintiate between brand image ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Promoting Destination Brands on Instagram: Lessons from Visit Finland.
(2019)This study aims to illustrate how Destination Marketing Organizations can use Instagram for destination branding purposes. It focuses on Visit Finland’s Instagram activity in order to explore the different approaches in ... -
Queerbaiting i musikindustrin : Case t.A.T.u.
(2023)Detta lärdomsprov undersöker fenomenet queerbaiting inom musikindustrin med fokus på den ryska popgruppen t.A.T.u som var aktiv under 2000-talet. Syftet är att undersöka förekomsten av queerbaiting i musikindustrin och ... -
Rebranding Innopeda® in global market : case: innovation pedagogy approach
(2019)Innopeda® is a registered trademark of Innovation Pedagogy approach developed at Turku University of Applied Sciences (TUAS) and positioned as the university´s strategy. Innovation pedagogy approach was designed and developed ... -
Rebranding to enter new markets: Designing a competitive brand strategy through service design process
(2021)This thesis is about rebranding an original Finnish framework related to emotional skills and enabling it to be exported into the global marketplace in English. The framework is explained in a book titled Tunne, antitunne, ... -
Rebranding – new way to ensure a company’s competitiveness by strengthening brand identity: ViA-Medika case
(2022)This thesis presents the concept of rebranding and brand identity in terms of strengthening a company’s position on the competitive market. Based on the literature and educational review, the thesis paper investigates the ... -
Recruiting in medium & large sized companies : factors of success & failure
(2020)The goal for this thesis was to study theory, articles, and previous researches about recruiting trends, tools, and issues and compare the knowledge to habits and recruiting processes in working life. The theory part ... -
Redesigning the brand identity of a Sámi hospitality company : engaging the brand´s key stakeholders in the redesigning process
(2023)Kilpailu matkailualalla on kovaa, ja tarjolla on runsaasti erilaisia vaihtoehtoja. Tästä syystä matkailualalla toimivalle yritykselle on tärkeää erottautua kilpailijoistaan, tuntea juurensa sekä tunnistaa ne elementit, ... -
Relationship Between Customers’ Country Brand Perception and Marketing Campaigns with National Stereotypical Messages
(2022)Nowadays concepts of stereotypes and destination image are rarely discussed together. Due to the complexity of both topics, controversial opinions are often found and seldomly researched further. This challenge can lead ...

















