Theseus - Selaus asiasanan mukaan "brands"
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Marknadsundersökning : marknadsföringskanaler och varumärkesimage för Ab Trädgård Hinjärv Puutarha Oy
(2024)Att kunna marknadsföra sig på rätt sätt är avgörande för alla företag som strävar efter framgång. I takt med den ständigt växlande digitaliserade världen är företagen tvungna att kontinuerligt anpassa sig, eftersom kunder ... -
Measuring and Improving Customer-Based Brand Equity of a Non-Profit Organization Case Organization: MyData Global
(2020)The goal of this thesis is to measure and improve customer-based brand equity of a non-profit brand - MyData Global. The commissioning organization is a non-profit that works toward empowering individuals by improving their ... -
Measuring Brand Personality with Lexicon Based Natural Language Processing
(2024)Tämän opinnäytetyön tarkoitus oli selvittää leksikonpohjaisten luonnollisen kielen analyysitekniikan soveltuvuutta brändipersoonan mittaamiseen. Menetelmä olisi toimiessaan huomattavasti halvempi ja nopeampi tapa kuluttajien ... -
Money Making with Livestreaming Sport: a three-step model to livestreaming amateur sport
(2022)In this thesis I research how amateur sports organizations can utilize livestreaming as part of their financial strategy. The aim and purpose of this thesis is to explore the amateur sports organizations' possibilities for ... -
Musik i marknadsföring
(2024)Syftet med detta examensarbete var att undersöka vilken påverkan musik har i marknadsföring. Examensarbetet reder ut samspelet mellan det visuella och auditiva i olika marknadsföringsstrategier. Det blir allt svårare som ... -
Next level scuba education materials : balancing aesthetics and effectiveness in printed teaching boards
(2023)This thesis will discuss creating effective and visually pleasing, on-brand printed education materials through a project for a scuba diving agency. As a result, two teaching boards, created used to support for two different ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Non LinkedIn based e-recruitment : Investigating the Degree to which French Students Would Adopt non-LinkedIn based E-recruitment Websites.
(2024)Online recruitment has become a central element in students' career paths, particularly in a context where platforms such as LinkedIn dominate the market. This thesis examines the adoption of alternative online recruitment ... -
Online brand communities in China: an empirical investigation on value co-creation and brand loyalty
(2022)This paper explores the application of online brand communities in China with a particular focus on how Western companies may use them for cultivating brand loyalty, generating positive word-of-mouth and driving innovation ... -
Online Brand Communities: Drivers and Barriers of Participation
(2024)The online audience has become an important factor to be considered by different types of organizations. With the digitalization trend covering almost all spheres of human activities, there is a growing interest in the ... -
Online review as a catalyst for brand awareness – a study in the restaurant industry
(2024)The number of online reviews has increased drastically since 2014 if Tripadvisor statistics (Statista 2014) are to be believed, starting at 200 million and passing 1 billion by 2021. At the same time, 90% of consumers look ... -
Opportunities and benefits that video game streaming brings to brands : case Study: Company X
(2021)Over the last few decades, the digital gaming industry has grown significantly becoming one of the most profitable industries in the world. The evolution of competitive gaming gave birth to a new community known as esports. ... -
Opportunities and challenges in digital marketing in Bangladesh : Searching for collaboration possibilities with digital service companies in Finland
(2021)The aim of the thesis was to explore opportunities and challenges of digital marketing in Bangladesh along with searching for collaboration possibilities with digital marketing companies of Finland. The main argument of ... -
Opportunities and challenges of digital marketing in Bangladesh
(2023)The thesis provides a comprehensive overview of the current conditions of integrating digital marketing practices in the context of the corporate landscape of Bangladesh. The aims of the thesis include understanding the ... -
Packaging concept for an instant drink
(2021)This thesis is made as an assignment for the Natural Nordic company. The subject of this thesis is to plan and design a packaging concept for a supplement product made of Finnish berries and herbs by the Natural Nordic ... -
Paradio Charcoal : social media marketing of a 0-budget film
(2023)This thesis investigates the application of different social media marketing strategies in the context of the film Paradio: Charcoal. The aim of the study is to identify and develop marketing approaches that effectively ... -
Personal branding for young business professionals: LinkedIn as a boost factor in their professional life
(2023)This thesis studies the concept of personal branding and its role in the professional lives of young business professionals. Specifically, the study investigates the effectiveness of using LinkedIn as a boost factor in ... -
Personlig branding - Hur företagare använder sig av personlig branding
(2021)Var och en av oss har ett personligt brand, men de flesta vet inte om det. Branding är inte längre bara för företag, personlig branding har blivit viktigare än företags branding, eftersom man litar mera på människor än på ... -
Playing with brands. Survey study of branding in Finnish game companies
MUOVA Design Research 1/2017 (Muova, 2017) -
Predicting products/services that have gone viral in social media
(2024)This bachelor’s thesis explores the dynamic field of digital marketing, paying particular attention to the factors that contribute to a product or service's viral success on social media. Without creating a forecasting ... -
Psychological Effects of Consumerism on Society: High fashion clothing brands based as a factor.
(2024)This bachelor’s thesis examines the psychological effects of consumerism in society with high-fashion clothing brands as a factor. The purpose of the study was to examine the impact of marketing on the values, attitudes, ...

















