Theseus - Selaus asiasanan mukaan "branding"
Viitteet 261-280 / 363
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Relevancy of Retailers in Sustainability Communications
(2022)This thesis aimed to discover the relevancy of retailers in the commissioning company's sustainability communication strategy. Through researching this topic, the researcher aimed to discover the importance of sustainability ... -
RESEARCH ON THE INTERNATIONALIZATION OF SMALL HOME APPLIANCE BRAND A CASE STUDY FOR THE JOYOUNG COMPANY
(2022)This thesis is a study of internationalization in the small home appliance industry. The aim was to provide Joyoung, a company considering internationalization, with a framework for brand internationalization. Also study ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Revitalizing rural areas in Finland through branding : Case: Artmerkut
(2019)This thesis examines branding from a rural branding point of view. It concentrates on the design perspective of building a brand, but also scratches the surface of creating a brand strategy and brand communication plan. ... -
Riding the Hallyu Wave : A Study of the Influence on Pop Culture Tourism on Branding in South Korea
(2023)Over the past few years, there has been a significant rise in the popularity of K-pop, K-drama, and K-food. These terms have gained considerable attention on social media platforms and in various news outlets. With the ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Role of stakeholders in the branding process of a destination : case study: city of x
(2022)The thesis examined how stakeholders can be successfully involved in the branding process of a destination. The city of x was chosen as a case destination as it was developing a brand at the time the study was conducted ... -
Role of Strategic Brand Communication in Organisations Facebook Channel
(2022)Viimeisten 10 vuoden aikana yritysviestinnän rooli on muuttunut merkittävästi. Sosiaalisen median ja Facebookin merkitys organisaation viestintäkanavana sidosryhmille on kasvanut samalla, kun bränditietoisuuden kehittäminen ... -
Seeking sponsorships - Finnish combat sports athletes
(2021)The purpose of this thesis was to study how Finnish combat sports athletes can market themselves to successfully attract, seek, and obtain sponsorships. The process of a combat sports athlete marketing him/herself to ... -
Service brand management model for building brand equity – case study
(2023)In the competitive landscape of service business where the customers’ perceptions and relationships with brands shape the competitive advantage, the objective of this research-driven case study was to investigate what is ... -
Shava Sofy -Personal branding on Instagram
(2020)This thesis examines the personal branding of Instagram influencer Shava Sofy. The over-all focus and objective of this thesis revolved around the re-established personal brand, and how the follower base would perceive the ... -
Skapande av ett starkt personligt varumärke i konstvärlden : Fallstudie EGS
(2019)Konst, i dess alla former, har alltid stämplats av att det finns många som gör det, men få som blir kända för det. I dagens läge är det lättare än någonsin förr att via sociala me-dier få fram sin konst till en stor publik, ... -
Social media as a modern marketing tool in international business in Bangladesh
(2023)This thesis aims to explore the potential of social media as a modern marketing tool in international business in Bangladesh. It will focus on the advantages and disadvantages of utilizing social media networks such as ... -
Social media marketing
(2022)As the world continues to go digital, the business sector has not been left behind in utilising the digital space. For a long time, social media has been seen as an entertainment and socialisation tool. However, significant ... -
Social Media Marketing as a Tool for Brand Building: Ekodoma Ltd.
(2022)Marketing on social media has been a proven strategy for enterprises for years. Small, medium and large companies worldwide are utilising social media for various purposes from promoting their products or services to ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Social Media Marketing Campaign Plan for the Case Company: Global Trade and Exhibition Oy
(2021)This is a product-based bachelor’s thesis to develop a social media marketing campaign plan for the case company to attarct clients and establish a brand image in the Russian-speaking countries. Social media is a powerful ... -
Social Media Marketing Development Plan for Goodio
(2021)The aim of this thesis was to create a social media development plan for the commissioning company Goodio and find out how they can acquire more customers and increase brand awareness with successful social media marketing ... -
Social media marketing plan & branding for a B2B company : case Normiopaste Oy
(2024)The purpose of the thesis was to create an actionable and practical social media marketing plan for the case company Normiopaste Oy. The commissioner operates in business-to-business (B2B) sector in the infrastructure and ... -
Social Media Marketing Plan for Café Neuhaus
(2021)In this commissioned thesis a social media marketing plan is created for the case company. Essentially, social media provides an outlet for the case company to pursue new marketing opportunities. As a result, it is ... -
Social Media Marketing Plan for Kajaanin Honka
(2021)The aim of the thesis was to provide an easy to use and clear social media marketing guide that the club can use with their existing resources. It is a PDF file with a list of social media channels chosen, specific ... -
Solo Entrepreneur as a Content Creator: personal branding and market opportunities in the platform economy
(2023)Tämän opinnäytetyön tarkoituksena oli selvittää henkilöbrändäyksen merkitystä sekä edistämistä markkinoinnissa sosiaalisen median alustoilla, erityisesti Instagramissa. Opinnäytetyö suoritettiin tukemaan aloittavan ... -
Stakeholders view on organizational brand positioning Case: CoSpace Porvoo
(2020)This thesis is a study about how brand equity is achieved in a co-working community by analyzing the various stakeholder views on organizational brand positioning. The theoretical framework part of the thesis explains ...
















