Theseus - Selaus asiasanan mukaan "brands"
Viitteet 261-280 / 377
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Re-branding Mallorca towards Sustainable Tourism – Case Nordics in Mallorca
(2023)In this research the aim is to investigate the challenges of seasonal tourism in the Mediterranean island of Mallorca and the possibilities of growing the volume of Finnish visitors through finding a sustainable ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Rebranding – new way to ensure a company’s competitiveness by strengthening brand identity: ViA-Medika case
(2022)This thesis presents the concept of rebranding and brand identity in terms of strengthening a company’s position on the competitive market. Based on the literature and educational review, the thesis paper investigates the ... -
Redesigning the brand identity of a Sámi hospitality company : engaging the brand´s key stakeholders in the redesigning process
(2023)Kilpailu matkailualalla on kovaa, ja tarjolla on runsaasti erilaisia vaihtoehtoja. Tästä syystä matkailualalla toimivalle yritykselle on tärkeää erottautua kilpailijoistaan, tuntea juurensa sekä tunnistaa ne elementit, ... -
Role of stakeholders in the branding process of a destination : case study: city of x
(2022)The thesis examined how stakeholders can be successfully involved in the branding process of a destination. The city of x was chosen as a case destination as it was developing a brand at the time the study was conducted ... -
Role of Strategic Brand Communication in Organisations Facebook Channel
(2022)Viimeisten 10 vuoden aikana yritysviestinnän rooli on muuttunut merkittävästi. Sosiaalisen median ja Facebookin merkitys organisaation viestintäkanavana sidosryhmille on kasvanut samalla, kun bränditietoisuuden kehittäminen ... -
Sensory Marketing in Luxury Industry : investigating the impact of senses on consumers purchasing intention
(2024)Marketing has become a crucial strategy for companies aiming to enhance customer experiences. Nowadays, standing out from the crowd is essential. Investing in new marketing strategies has become the new trend, particularly ... -
Service brand management model for building brand equity – case study
(2023)In the competitive landscape of service business where the customers’ perceptions and relationships with brands shape the competitive advantage, the objective of this research-driven case study was to investigate what is ... -
Service quality and customer satisfaction on hotels in Gondar : Customer's role in hotel development
(2021)The service sector is the tertiary sector that is found to be progressive in a country’s economy, it has the ability to generate job opportunities especially in developing countries. Due to rapid technological change, ... -
Shop small in another world : experiential shopping in fictional media
(2024)The purpose of this thesis was to explore the interesting world of experiential shopping in fictional media and how it is utilized in the design of shop spaces of their imagined owners, such as artisans, craftspersons and ... -
Skapande av varumärke hos företag och dess produkter
(2021)Idag har det blivit mer och mer aktuellt för företag att ha ett eget varumärke på de produkter som tillverkas hos dem. Utan varumärken så innebär det en förlust både gällande synlighet, igenkännande och konkurrenskraft. Att ... -
Skapandet av personligt varumärke med fokus på visuell berättelsedesign
(2023)Storytelling används som en marknadsföringsteknik i de flesta varumärken och branscher nuförtiden. Hur skulle det fungera om man baserade varje beslut i ett varumärke och dess visuella identitet på storytelling dvs. en ... -
Social media as a modern marketing tool in international business in Bangladesh
(2023)This thesis aims to explore the potential of social media as a modern marketing tool in international business in Bangladesh. It will focus on the advantages and disadvantages of utilizing social media networks such as ... -
Social Media Impact on Womens’ buying behaviour
(2022)Social media usage is increasing year on year, for example, in 2015 there were 2.7 billion users. TikTok is the 6th most used social media in the world. We decided to study the TikTok app as our research topic be- cause ... -
Social Media Influencer Marketing and the Role of Credibility
(2023)This study delves into the intricate landscape of influencer marketing, aiming to explore the dynamics of authenticity and its impact on consumer behavior. Commissioned by the social media influencer (SMI) Fatima Weber, ... -
Social media marketing
(2022)As the world continues to go digital, the business sector has not been left behind in utilising the digital space. For a long time, social media has been seen as an entertainment and socialisation tool. However, significant ... -
Social Media Marketing and the Impact on Sales : A case study of Prisma
(2022)In this age of social media, most marketers have been using social media marketing to improve their brand visibility and develop strong customer relationships. The reason behind using social media marketing by retailers ... -
Social Media Marketing as a Tool for Brand Building: Ekodoma Ltd.
(2022)Marketing on social media has been a proven strategy for enterprises for years. Small, medium and large companies worldwide are utilising social media for various purposes from promoting their products or services to ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Social media marketing plan & branding for a B2B company : case Normiopaste Oy
(2024)The purpose of the thesis was to create an actionable and practical social media marketing plan for the case company Normiopaste Oy. The commissioner operates in business-to-business (B2B) sector in the infrastructure and ... -
Social Media Marketing Plan for Café Neuhaus
(2021)In this commissioned thesis a social media marketing plan is created for the case company. Essentially, social media provides an outlet for the case company to pursue new marketing opportunities. As a result, it is ... -
Social media marketing plan for small cosmetic business
(2023)Keywords: Social Media, Marketing, Beauty Industry, Rebranding This is a product-based thesis in which the thesis's objective is to create a social media marketing strategy for, the small cosmetic business, Unigloss for ...

















