Theseus - Selaus asiasanan mukaan "corporate strategies"
Viitteet 261-280 / 280
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The strategic use of service design to enter the market of Finland : case PLŪKT
(2023)The focus of the thesis was to apply service design methods and tools to develop a strategy to enter the market of Finland with premium Nordic herbal tea brand. The goal was to propose a step-by-step guide to enter the ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The Sustainable Catering Service Industry in the Philippines During the COVID-19 Pandemic
(2024)COVID-19 was the most detrimental pandemic in the 21st century. It challenged the catering industry severely due to various restrictions and economic downturns. Likewise, the catering sector encountered various obstacles ... -
The Use of Corporate History in Branding: case story Fastems
(2023)The corporate history of a company wherein the history spans over decades, much like Fastems, is not something one should just skip over. Corporate history helps define an organization's identity and heritage. It captures ... -
The use of digital technology in value creation : case study - Logistic and manufacturing companies
(2023)This thesis titled the use of digital technology in value creation aimed at understanding digitalisation as an enabler that creates value for customers with objectives to explore and analyse areas of improvement opportunities ... -
The use of information technology and its alignment with business strategies in international business: case of Finland MNC’s
(2020)There are a number of multinational corporations who are looking for a transformation in their business strategies to adopt new technologies for the elusiveness of the company. There is a proper perceived advantage when ... -
The visibility of Marimekko`s Sustainability Strategy in Australia. Sydney store case study
(2022)The objective of the thesis was to examine the commissioning company`s Marimekko`s sustainability strategy and the visibility to the Australian customer (Sydney) and the possible influence of it on customer behavior. The ... -
The Сrisis Management of Small Businesses in Modern Conditions
(2021)The purpose of this study commissioned by Kozesk Mineral Water Factory was to develop crisis strategies for small businesses in modern conditions. The main objective was to develop crisis strategies for small business ... -
Title: Increasing sales through Effective customer relationship – A case study of Om Sai Shoes.
(2024)This study investigates increasing sales through effective customer relationship strategies with a focus on Om Sai Shoes, a small to medium-sized retail business. Through an analysis of customer behaviour, de-mographics, ... -
Towards a better understanding of Strategy and Organization alignment in Multinational Enterprises: a case study on a professional IT services Multinational
(2023)This research Thesis delves into the intricate setup of organization and strategy in Multinational Enterprises (MNEs) and its dynamics. As MNEs sail the complexities of the everchanging global business environment and ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Transformational Scenario Planning: Learning from the Mont Fleur Case
(2023)This thesis explores the practice of transformative scenario planning and its relevance in today’s world. Anticipating the future and preparing for uncertainties have always been crucial concern for individuals and ... -
Transforming B2B sales essentials: how to reshape traditional sales procedures to engage modern organizational buyers
(2021)The aim of this thesis was to gain a better understanding of modern organizational buying behavior, sales essentials, and the role of customer experience in developing a sustainable and profitable business in the 21st ... -
UN SDGs and sustainability strategy implementation : Veikkaus Co. case study
(2023)The research aimed to understand how the United Nations Sustainable Development Goals impacted Veikkaus and how the company used these goals as a guideline for its sustainability strategy. This study is a qualitative case ... -
Unlocking Organizational Potential: Harnessing AI literacy for Dynamic Capabilities through sensing, seizing and reconfiguring initiatives in IT firms.
(2023)The purpose of the research is to examine and understand how developing artificial intelligence (AI) literacy across an organization can enhance its Dynamic Capabilities (DC). DC refer to the ability to continuously sense ... -
Using CRM technology to manage customer relations
(2022)Customer relationship management (CRM) is a comprehensive approach to relationship management that focuses on customer retention and engagement. This thesis gives an understanding of the influence of customer relationship ... -
Utilizing AI in innovation management
(2021)Integrating AI into the innovation field is currently a new research topic. So far a limited amount of empirical studies have been published in the subject matter. This paper aims to find guidelines of current practises ... -
Value Proposition at NETFLIX
(2021)The thesis is a case study about Netflix and its position in the streaming industry. The goal is to introduce Netflix as a company and analyse whether Netflix could be considered as a forerunner on the global market. Lastly ... -
VISIT Case Studies – On Innovative Business Plans and Service Logic Business
Laurea julkaisut / Laurea publications (Laurea-ammattikorkeakoulu, 2021)Islands are enchanting places, where people travel to in order to find treasures, leisurely time, beach life, and magical moments after which to return to the wintry, ordinary life at home. VISIT (Versatile Islands Cooperating ... -
Visual rebranding to refresh brand identity : case study - rebranding Loikansaaren Lomamökit
(2023)Opinnäytetyöni on tehty brändin visuaalisen ilmeen kirkastamiseksi toimeksiantajayritykselle Loikansaaren Lomamökeille. Sen tarkoituksena oli selvittää, miten visuaalisen brändäyksen eri strategioiden avulla voidaan ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Ways multilevel marketing companies attract participants with their online presence
(2021)Multilevel marketing (MLM) is a form of direct selling, where participants can earn profits or bonuses by selling the product and recruiting others to join. Pyramid schemes work with a similar structure, but in pyramid ... -
What are the main causes for perceived failure in CRM system implementation projects?
(2023)As the importance of having good CRM has increased, so has the importance of having good CRM technology. However, despite the benefits these solutions bring, many CRM projects result in failure. The aim of this study was ...
















