Theseus - Selaus asiasanan mukaan "digital marketing"
Viitteet 261-280 / 434
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Improving B2B Sales in the Segment of “Bleisure Clients” through Brand-Awareness and Digital Marketing Activities for The Student Hotel
(2020)The following project-based thesis is focusing on digital marketing. The thesis consists of a theoretical discussion of different types of digital marketing as well as digital marketing planning models and an application ... -
Improving Consumer-based Brand Equity in Digital Environment. Case: TOMATO Education
(2019)Consumer-based brand equity (CBBE) is a concept approaching brand building process from the perspective of the consumers. The concept delimits the route marketers need to take to build up brand equity. As digitalisation ... -
Improving content marketing strategy. A case study of a digital marketing agency.
(2024)This thesis explores the impact of content marketing strategies on customer engagement and retention within a B2B digital marketing agency. The main aim is to help provide ‘Company X’ a B2B digital marketing agency, with ... -
Improving Digital Marketing for Attracting the Target Customer Segments
(2022)The thesis focused on improving existing digital marketing practices for better attracting target customers for a small healthcare company. This need arose due to the company’s wish to attract more customers and explore ... -
Improving Digital Marketing Strategy: The Impact of Digital Analytics
(2023)Abstract Author(s): Preston Edo Omorogbe Title of the Publication: Improving Digital Marketing Strategy: The Impact of Digital Analytics Degree Title: Bachelor's Degree in International Business. Keywords: digital, ... -
Improving Effectiveness and Customer Experience with Personalized Email Marketing : Case: Raflaamo Newsletter
(2021)An emerging trend in digital marketing, where the tech savvy customers expect personalized customer experience in their dealings with companies and brands, challenges companies to adopt a data-driven marketing approach. ... -
Improving effectiveness of external communication : case: Tamminen Newsletter
(2022)This thesis was commissioned by Lihatukku Harri Tamminen Oy. Tamminen is a family business with decades of experience in production of high-quality meat products in Finland. The company needed expansion in their marketing ... -
Improving social media marketing in Meta platforms by developing an industry-independent tool: A research-based development study for a digital advertising agency
(2023)This thesis is a research-based development study, focusing on improving social media marketing in Meta Platforms by introducing an industry-independent tool. The commissioner, an advertising agency, serves a diverse ... -
IMPROVING SOCIAL MEDIA PRACTICES FOR B-TO-B MARKET
(2019)B2B social networks are today at the heart of all discussions, whether at the professional or personal level. Indeed, there are more and more controversies around these tools of commu-nication. However, in many cases, ... -
Improving the digital presence of a local newspaper : case Perniönseudun Lehti
(2019)Digitaalisessa maailmassa yritykset eivät enää kilpaile vain tuotteiden kanssa, vaan sisällön ja ympäröivien palveluiden avulla. Sisällön tuottaminen on jatkuva toistuva prosessi, joka tarvitsee jatkuvaa kertaamista. ... -
In digital word-of-mouth we trust? : consumer attitudes towards sales and marketing content posted in community-level Facebook groups
(2022)This thesis sets out to investigate consumer attitudes towards community-level Facebook noticeboard groups and subsequently, determine the value of these groups to tech-averse micro- enterprises who rely heavily on offline ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Inbound Digital Marketing Strategy for an Industrial B2B Company with a Complex Sales Process / Case Company X
(2021)Nowadays, companies are constantly struggling to gain and retain customer's attention due to the boisterous and information-packed environment we inhabit. B2B companies with long and complex sales processes often face many ... -
Inbound marketing and lead conversion plan for Meikker
(2023)This thesis investigated the optimization of inbound marketing and lead conversion strategies for Meikker, a Finnish company aiming to enhance its digital presence. The research was driven by the need for effective digital ... -
Increasing circular economy awareness with digital marketing
(2022)This thesis is conducted as a commission for a case company involved in infrastructure building and regional development, and operates in the construction industry. The aim is to find out how to increase circular economy ... -
Influence of digital marketing strategies on sales success of a company : A case study of Junaid Jamshed ( J.) company
(2023)In the recent years, with the advancement of internet, traditional marketing tactics have been transformed into digital marketing. Companies despite their size and market relevance, have been using modern and nuanced means ... -
Influence of the economic crisis on SME's marketing
(2020)Tämän opinnäytetyön tavoitteena oli selvittää, kuinka meneillään oleva COVID-19 on vaikuttanut yrittäjien arkeen ja miten paljon yrittäjät ovat joutuneet vaihtamaan markkinointi strategiat, jotta pärjäisivät tämän pandemian ... -
Influencer Marketing and Purchase Intention
(2023)Based on the research findings, companies using influencer marketing to reach Slovak Generation Z should consider the following recommendations. The most important are selecting influencers carefully, build long-term ... -
Influencer marketing as part of digital marketing
(2023)The goal of the thesis was to create recommendations for adapting influencer marketing into the case company’s Rokua Health & Spa Hotel’s digital marketing efforts. The case company offers wellbeing and accommodation ... -
Influencer marketing effects on sales and sales-related actions
(2023)This bachelor’s thesis study researched the effects of influencer marketing on sales and sales-related actions in Finland and the aspects that influence the effectiveness of influencer marketing campaigns. The research ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Influencer marketing in the era of information parity : how can Lubawa’s Riot Club brand use it as a promotion tool in the Russian speaking markets
(2020)The digitalization process has influenced all aspects of business conduction including marketing. With the social media rise a number of new opportunities where uncovered for marketers to tailor promotions that will reach ...

















