Theseus - Selaus asiasanan mukaan "branding"
Viitteet 281-300 / 363
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Storytelling as a marketing tool : Case Study Chanel
(2021)The purpose of this study was to indicate how storytelling influences consumers of the luxury brand Chanel. Storytelling is a marketing tool that tells the story about the brand in order to attract and retain customers, ... -
Storytelling marketing strategy : marketing strategy for a sexual education platform
(2024)This paper aims to create a storytelling marketing strategy as part of a business idea regarding a Sexual education platform based in Finland. The Sexual education platform is a business idea that is being developed by the ... -
Strategic Brand Building for the Fashion Company Bizzarro in Finland
(2019)The importance of having a strong brand is becoming increasingly important in the modern business environment. Due to increased competition and customer demands, many companies struggle to compete. In order to diversify, ... -
Strategic brand identity building for an ecological brand : case 4Fire
(2022)Opinnäytetyön tavoitteena on luoda uskottava ja vahva brändi-identiteetti ekologiselle 4Fire-brändille käyttäen strategisia brändinrakennustyökaluja ja -menetelmiä. 4Firen tavoitteena on olla ensimmäinen suomalainen ... -
Strategic Brand Management in Global Technique Trading. A plan to identify and build sources to brand value in a B2B context
(2020)This thesis is a product-based thesis. The aim of this thesis focuses in creating a strategic brand management plan in the B2B sector for commissioner company - company X. Competition is a fact in business life. The high ... -
Strategizing for better Fan Engagement - Views through three Finnish sport organizations.
(2022)The purpose of the thesis was to study the fan engagement of three different sports organizations located in Jyväskylä. The goal of the thesis was to investigate how Central Finland’s sports teams might increase fan ... -
Strengthening Employer Brand in an Expert Organization
(2022)The objective of this master’s thesis is to make a thorough plan for the case company to strengthen their employer brand as well as sustain it in the longer run. The plan includes detailed information about tools, actions, ... -
Strengthening Finland's Country Brand: 100 Reasons to Travel in Finland Campaign
(2021)The purpose of this thesis is to investigate the perceived possibilities of strengthening Finland’s country brand through being part of a nation-wide domestic tourism campaign, that aims to create a phenomenon out of ... -
Successful brand development ideas for a start-up company in a tourism industry.
(2020)This thesis has been conducted in the category of an analytical product-oriented thesis and researches brands, brand development, and social media marketing in the context of the tourism industry. The main objective is to ... -
Successful event marketing as a brand building tool
(2019)Opinnäytetyö on toteutettu tutkimuksena hyödyntäen alan kirjallisuutta ja haastatteluja sekä esimerkkitapahtumia Suomen tapahtuma-alalta. Työn tavoitteena on selittää mitkä tekijät luovat onnistuneen tapahtumakonseptin. ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Sustainability, Brand Equity and Brand Benefits: Three fundamental concepts in Brand Management. An Analysis for The Nestlé Brand
(2022)This Final Degree Project, which is presented to obtain the degree in International Trade of the University of León, studies different components of the brand management spectrum. Firstly, sustainability and how companies ... -
Sustainable Brand Image: An Empirical Analysis on Relevance of National Origin
(2023)Urgency for sustainable development increases, and marketers must take action by fostering sustainable consumption. Thus, this paper explores the adaption of the concept localization, derived from sustainability approaches, ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Sustainable Branding in the Digital Era : Analyzing the Alignment of Sustainability Initiatives with Social Media Strategies
(2024)In recent years, growing environmental concerns have triggered a significant shift in consumer preferences across industries, including fashion, beauty, and personal care. Consumers now gravitate toward products emphasizing ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Sustainable Branding: Opiskelijakunta Kaakko
(2023)To build a more sustainable future for all, it is crucial to promote sustainability to help protect the environment, promote social responsibility and bring economic benefits. The student unions in Finland have a vital ... -
Sustainable Brands – Comprehension and Importance of Sustainability in TikTok
(2022)The aim of this thesis is to study the TikTok platform and its suitability for educational contents about sustainability. This study builds an understanding of TikTok users’ level of comprehension and attitudes regarding ... -
Sustainable Clothing and Marketing of Sustainable Clothing
(2020)As one of the most polluting industries in the world, the fashion industry has a harmful impact on the planet. Consumers and businesses are two important stakeholders who need to make changes to the current consumption and ... -
Sustainable fashion from marketing view : Case study LUMI Accessories
(2020)This thesis deals with sustainability and sustainability marketing. The aim of this thesis was to define how the marketing of brands has changed because of the sustainable movement. As an example, the LUMI brand is ... -
Sympa's Environmental Efforts in Employer Branding Communication
(2021)The research-based thesis explores and analyses the environmental practices of case company Sympa.The background for the necessity of research was about further improvement of environmental efforts of the company. Additionally, ... -
Team Heritage and Visual Branding in the NHL
(2023)Tämä opinnäytetyö käsittelee, miten joukkuehistoriaa hyödynnetään brändäyksessä ja visuaalisessa suunnittelussa National Hockey Leaguessa. Opinnäytetyö myös pyrkii selvittämään, miten retrohenkisyys voidaan toteuttaa ... -
The best of both worlds - spark ads for brand growth on TikTok
(2024)Spark Ads has become the new standard way of paid advertising for brands on TikTok in Finland. This thesis aims to showcase what Spark Ads are and how brand can combine them with effective organic content on TikTok to ...
















