Theseus - Selaus asiasanan mukaan "brands"
Viitteet 281-300 / 377
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Social Media Marketing Strategies for Boutique Hotels
(2024)The sector of hospitality, especially boutique hotels, faces of potential challenges when speaking of marketing and engaging with customers in the digital age. This thesis navigates the use of social media marketing ... -
Social media marketing's (SMM) effect on consumer choice-making and brand image in Finland's restaurant industry
(2024)This research examines the influence of social media on dining choices and brand reputation. As social media becomes integral to communication and decision-making, understanding its impacts on consumers is vital, especially ... -
Social Media Strategy for small business : Bakerika
(2022)This project-based thesis is aimed to research the social media marketing, its structure and planning tools and implement it in social media plan for Bakerika, café and catering company. The social media Marketing plan is ... -
Solo Entrepreneur as a Content Creator: personal branding and market opportunities in the platform economy
(2023)Tämän opinnäytetyön tarkoituksena oli selvittää henkilöbrändäyksen merkitystä sekä edistämistä markkinoinnissa sosiaalisen median alustoilla, erityisesti Instagramissa. Opinnäytetyö suoritettiin tukemaan aloittavan ... -
Starting up and operating an apparel brand in Bangladesh
(2022)The study was on the ready-to-wear clothing industry in Bangladesh in order to deter-mine what kinds of commercial opportunities are available to business people who want to launch a new company and satisfy the requirements ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Storytelling as a marketing tool : Case Study Chanel
(2021)The purpose of this study was to indicate how storytelling influences consumers of the luxury brand Chanel. Storytelling is a marketing tool that tells the story about the brand in order to attract and retain customers, ... -
Storytelling marketing strategy : marketing strategy for a sexual education platform
(2024)This paper aims to create a storytelling marketing strategy as part of a business idea regarding a Sexual education platform based in Finland. The Sexual education platform is a business idea that is being developed by the ... -
Strategic brand building process : Case study for Kaavya Kitchen Ay
(2011)The thesis focuses on a strategic process to build up a strong brand for Kaavya Kitchen. Marketing is playing a special role in the modem business world. Since brand is an important marketing concept to communicate with ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Strategic brand identity building for an ecological brand : case 4Fire
(2022)Opinnäytetyön tavoitteena on luoda uskottava ja vahva brändi-identiteetti ekologiselle 4Fire-brändille käyttäen strategisia brändinrakennustyökaluja ja -menetelmiä. 4Firen tavoitteena on olla ensimmäinen suomalainen ... -
Strategies for Building Brand Awareness and a Competitive Edge in Social Media in a Cross-Field Industry: Establishing a Social Media Strategic Plan for Henua
(2023)The present thesis, commissioned by Henua, an organic and premium skincare company, studied optimal strategies for Henua to build a robust, luxurious, and natural brand reso-nance, and to position them in the overloaded ... -
Strategizing for better Fan Engagement - Views through three Finnish sport organizations.
(2022)The purpose of the thesis was to study the fan engagement of three different sports organizations located in Jyväskylä. The goal of the thesis was to investigate how Central Finland’s sports teams might increase fan ... -
Strengthening brand awareness through paid social media marketing : case: Kitchen Joy
(2020)Social media has become an important platform for marketers to reach their potential audiences as well as a meeting place for brands and consumers. Social media can be used as a tool for brands to increase their brand ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Strengthening Employer Brand in an Expert Organization
(2022)The objective of this master’s thesis is to make a thorough plan for the case company to strengthen their employer brand as well as sustain it in the longer run. The plan includes detailed information about tools, actions, ... -
Success Factors In Engaging Customers In Sports Industry : How to gain brand loyalty by engaging the customers in sports industry
(2020)Tutkimuksen tavoitteena on selvittää kuinka suurta brändiuskollisuus sekä kannattajien osallistaminen on näissä seuraavissa suomalaisissa urheiluseuroissa: JYP Jyväskylä (jääkiekko) ja Kuopion Palloseura (jalkapallo). ... -
Sund Helsinki : skapandet av den visuella identiteten
(2024)Hösten 2023 blev jag kopplad ihop med en person som skulle starta ett företag inom näringsrådgivning. Vi kom snabbt överens om att jag skulle skapa en visuell identitet åt hennes nya företag Sund Helsinki. Frågeställningen ... -
Sustainability in the shoe market : Adidas on a move to sustainability
(2021)The objective of this thesis and research was to explore how sustainability plays a part in today’s fashion world. This thesis was carried out to research, analyse, and evaluate the fast-fashion world and its production ... -
Sustainability, Brand Equity and Brand Benefits: Three fundamental concepts in Brand Management. An Analysis for The Nestlé Brand
(2022)This Final Degree Project, which is presented to obtain the degree in International Trade of the University of León, studies different components of the brand management spectrum. Firstly, sustainability and how companies ... -
Sustainable Brand Image: An Empirical Analysis on Relevance of National Origin
(2023)Urgency for sustainable development increases, and marketers must take action by fostering sustainable consumption. Thus, this paper explores the adaption of the concept localization, derived from sustainability approaches, ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Sustainable branding : consumer’s perception in the fashion industry
(2024)This thesis aims to address a noticeable action gap between consumers who claim to be sustainable and those who make sustainable fashion purchase decision. This thesis will explore the consumer’s understanding of what it ... -
Sustainable Branding in the Digital Era : Analyzing the Alignment of Sustainability Initiatives with Social Media Strategies
(2024)In recent years, growing environmental concerns have triggered a significant shift in consumer preferences across industries, including fashion, beauty, and personal care. Consumers now gravitate toward products emphasizing ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad














