Theseus - Selaus asiasanan mukaan "branding"
Viitteet 301-320 / 363
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The brand image of Gothenburg as a travel destination for Finnish travellers
(2020)Gothenburg is the world’s leading destination in sustainability and the aim of this thesis is to better understand the brand image of Gothenburg in the eyes of the Finnish traveller. Understanding the correlation between ... -
The brand image of X : a case study
(2023)Kilpailijoista erottautuminen vaikeutuu jatkuvasti, mikä on johtanut brändin vankempaan asemaan yhä useammissa yrityksissä. Tämä pätee myös X:ään, vastikään lanseerattuun järjestelmään, joka tulee korvaamaan edeltäjänsä ... -
The brand personality of selected universities of technology in South Africa: A content analysis of their strategic plans
(2021)In the emerging digital age, universities seek to differentiate their brands through social media, websites and strategic plans, which reflect those activities that cannot necessarily be digitised. How a company presents ... -
The Challenges of Content Creation in Fast-Moving Consumer Goods Marketing in Central and Eastern Europe
(2020)This Bachelor’s Thesis examines the challenges content creators face when creating content for the marketing purposes in Central and Eastern Europe (CEE). The primary objective of the study was to identify the challenges ... -
The daily newspaper industry in Bangladesh: A study on branding and promotion strategy
(2022)Newspapers are just another item we use on a daily basis. A newspaper can become a well-known brand by using the right branding techniques. This study's main goal is to identify effective promoting and branding strategies ... -
The Development of Employer Image and Its Effect on Talent Acquisition : Case FinVector Oy
(2020)The thesis focuses on development of employer image and its effect on the case company’s talent acquisition. The objective was to examine if FinVector Oy’s activities towards developing a more significant employer image ... -
The effect of brand function if an advertisement fails: One minute and 49 seconds that cost $8 billion
(2021)This research investigates the effect of brand functions as defined by Jean-Noël Kapferer on advertising, focusing on a poorly received advertising campaign. The material was sourced from YouTube for the advertisement: ... -
The Effect of Eco-Friendly Packaging on Consumer Behaviour in the Restaurant Business.
(2020)Today, consumers are more apprehensive about environmental changes, and their purchasing behaviour has changed in this regard. Although consumers have taken a long time realize this, they have stepped up, and now they ... -
THE EFFECTS OF REBRANDING ON CUSTOMER’S PERSPECTIVE
(2022)Overall, this thesis aimed to explore the rebranding process and its influence from the customer point of view. The objective was to evaluate the success of a new brand design for *ship Startup Festival event from the ... -
The effects of social media marketing on brand awareness through Facebook and Instagram. Case: Company X
(2021)The aim of this research is to investigate the effects of social media marketing on brand awareness, through Facebook and Instagram networks. Company X as the case company, who desires to leverage social media networks to ... -
The Effects of Superbowl Advertisements on European Advertisement Trends
(2023)The purpose of the thesis was to find out the impact of Super Bowl advertisements and general trends on European trends and consumer behavior within the European continent. One objective was to research how these trends ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The hunt for new talent : a case study on employer branding
(2022)The thesis was commissioned by company X to improve the awareness of the company’s trainee programme in Finland. The objectives of this thesis were to assess the current state of the employer brand and to find recommendations ... -
The image of Helsinki as a safe destination
(2022)Tourism is experiencing safety issues constantly and the current Covid-19 pandemic has affected greatly on the hospitality and tourism industry. The feeling of safety and security is one of the main factors influencing ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The Image of The Philippines as a Tourism Destination in Finland
(2020)This research report examines the image of the Philippines as a tourist destination perceived by the Finnish residents. The Philippines is a country with great possession of various beau-tiful natural resources that create ... -
The Impact of Brand Image and Identity on Customer Loyalty: Case Wizarding World
(2022)The thesis aimed to determine the identity and image of the Wizarding World film brand and how the relationship of these elements affects customer loyalty. The study was conducted using a qualitative method. Four research ... -
The impact of employer branding marketing on becoming the employer of choice
(2023)This bachelor’s thesis examines employer branding strategies and the importance of employer branding marketing on becoming the employer of choice. The objective of the thesis was to investigate key factors that influence ... -
The Impact Of Event MarketingOn Brand Awareness
(2022)Event marketing has been used as a strategic marketing technique by companies. However, there are very few papers that undertake research and provide a conceptual understanding of the relationship between marketing and ... -
The impact of storytelling on brand image and consumer behaviour
(2023)This thesis explores the substantial impact of brand storytelling on customer behaviour, brand image, and loyalty. It gives helpful ideas for marketers by drawing on academic concepts like narrative transportation and ... -
The Impacts of Employer Branding
(2023)Työnantajamielikuva kertoo, millaisena työnantajana yritys nähdään. Ennen kaikkea sitä ovat rakentamassa yrityksen työntekijät, sillä heidän kokemuksensa työnantajasta merkitsee paljon uusien rekrytoinneissa. Tänä päivänä ... -
The impacts of social media on destination branding. Case study based on Hanoi city – the capital of Vietnam.
(2020)The purpose of the thesis was to discover the current situation of social media in destination branding with a use case of a developing city in Vietnam while weighing the impacts of social media marketing brings to advertise ...

















