Theseus - Selaus asiasanan mukaan "brands"
Viitteet 301-320 / 377
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Sustainable Brands – Comprehension and Importance of Sustainability in TikTok
(2022)The aim of this thesis is to study the TikTok platform and its suitability for educational contents about sustainability. This study builds an understanding of TikTok users’ level of comprehension and attitudes regarding ... -
Sustainable fashion from marketing view : Case study LUMI Accessories
(2020)This thesis deals with sustainability and sustainability marketing. The aim of this thesis was to define how the marketing of brands has changed because of the sustainable movement. As an example, the LUMI brand is ... -
Team Heritage and Visual Branding in the NHL
(2023)Tämä opinnäytetyö käsittelee, miten joukkuehistoriaa hyödynnetään brändäyksessä ja visuaalisessa suunnittelussa National Hockey Leaguessa. Opinnäytetyö myös pyrkii selvittämään, miten retrohenkisyys voidaan toteuttaa ... -
The Benefits of Guerilla Marketing
(2021)The purpose of this thesis is to give an overview of the concept of guerilla marketing. Additionally, this thesis describes its application within the marketing mix and its instruments and informs about the benefits that ... -
The best of both worlds - spark ads for brand growth on TikTok
(2024)Spark Ads has become the new standard way of paid advertising for brands on TikTok in Finland. This thesis aims to showcase what Spark Ads are and how brand can combine them with effective organic content on TikTok to ... -
The brand image of X : a case study
(2023)Kilpailijoista erottautuminen vaikeutuu jatkuvasti, mikä on johtanut brändin vankempaan asemaan yhä useammissa yrityksissä. Tämä pätee myös X:ään, vastikään lanseerattuun järjestelmään, joka tulee korvaamaan edeltäjänsä ... -
The brand personality of selected universities of technology in South Africa: A content analysis of their strategic plans
(2021)In the emerging digital age, universities seek to differentiate their brands through social media, websites and strategic plans, which reflect those activities that cannot necessarily be digitised. How a company presents ... -
The Business Potential of Using Celebrities for Advertising
(2024)Advertising is omnipresent in our society. We see it everywhere, every day. There are countless brands all over the world, and countless ways to advertise. Many brands or companies use celebrities to promote the products ... -
The Challenges of Content Creation in Fast-Moving Consumer Goods Marketing in Central and Eastern Europe
(2020)This Bachelor’s Thesis examines the challenges content creators face when creating content for the marketing purposes in Central and Eastern Europe (CEE). The primary objective of the study was to identify the challenges ... -
The consumption and attitudes of protein supplements among young adults in Finland
(2021)The objective of this thesis was to examine the consumption patterns and attitudes of young Finnish adults towards protein supplements. The aim of this research was to give insight on how 18 to 29 years old Finnish are as ... -
The daily newspaper industry in Bangladesh: A study on branding and promotion strategy
(2022)Newspapers are just another item we use on a daily basis. A newspaper can become a well-known brand by using the right branding techniques. This study's main goal is to identify effective promoting and branding strategies ... -
The development of domestic vegan cosmetics in Vietnamese market : factors that help domestic vegan cosmetic brands reach Vietnamese customers
(2024)The cosmetics industry is a very developed and competitive industry in the world. Not to mention the highly developed cosmetic markets such as Japan, Korea, Europe, America, Vietnam was considered a potential market with ... -
The Development of Employer Image and Its Effect on Talent Acquisition : Case FinVector Oy
(2020)The thesis focuses on development of employer image and its effect on the case company’s talent acquisition. The objective was to examine if FinVector Oy’s activities towards developing a more significant employer image ... -
The effect of brand function if an advertisement fails: One minute and 49 seconds that cost $8 billion
(2021)This research investigates the effect of brand functions as defined by Jean-Noël Kapferer on advertising, focusing on a poorly received advertising campaign. The material was sourced from YouTube for the advertisement: ... -
The effective use of brand marketing in the Chinese plant-based milk market
(2023)Today's Chinese consumer market is seeing an increase in the number of vegetarians, including those who choose not to consume animal products for religious, environmental, or health reasons, as people become more concerned ... -
The Fusion of Fashion and Technology : Uncovering the Benefits and Drawbacks of Digital Fashion
(2023)Muodin ja teknologian risteyksessä on syntynyt muotimaailmaa muuttava ilmiö, digitaalinen muoti. Tämän tutkimuksen tavoitteena on tarjota kattava käsitys digitaalisten vaatteiden mahdollisuuksista, tutkimalla niihin liittyviä ... -
The impact and effectiveness of influencer marketing in India
(2024)In today's digital world, influencer marketing has become a powerful tool for brands to connect with consumers on social media platforms. This thesis explores the dynamic landscape of influencer marketing, consumer behaviour, ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The impact Covid-19 had on the marketing industry: Case study- Communications agency X
(2021)This thesis explores how the Coronavirus, which was discovered in late 2019 spread across the world causing a global pandemic. The pandemic had huge ramifications across the globe for both businesses and consumers, and ... -
The Impact of Adidas Sustainable Marketing and Corporate Social Responsibility on Brand image and Responsible Sustainable Consumer Behavior
(2024)This thesis delves into a thorough examination of the influence exerted by Adidas' sustainable marketing strategies and corporate social responsibility (CSR) initiatives on both brand image and the cultivation of responsible ... -
The Impact of Brand Image and Identity on Customer Loyalty: Case Wizarding World
(2022)The thesis aimed to determine the identity and image of the Wizarding World film brand and how the relationship of these elements affects customer loyalty. The study was conducted using a qualitative method. Four research ...


















