Theseus - Selaus asiasanan mukaan "branding"
Viitteet 321-340 / 363
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The Implementation of Integrated Marketing Communications in the Automotive Industry
(2022)The objective of this thesis was to investigate how automotive brands are implementing Integrated Marketing Communication (IMC) to enhance their brands and ensure customers purchase their products or services. Qualitative ... -
The importance of Influencers and Celebrities in inbound marketing for Finnish fashion brands
(2023)Objectives of this thesis to observe, evaluate, and understand the importance of influencer and celebrities in inbound marketing for Finnish fashion brands. Comparing various sources, real-life situations, studying a survey ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The importance of personal branding for ice hockey players
(2022)The personal branding of athletes has become a very relevant and important topic because a strong personal brand can be the key to a successful career even after the actual career in sport has ended. Personal branding is ... -
The influence of brands and advertising on consumer´s purchasing and consumption behaviour in the German wireless head- and earphone market
(2020)The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ... -
The Influence of Emotional Marketing on Consumer's Brand Attitudes and Purchase Intentions : case study “Belong Anywhere” campaign by Airbnb
(2023)This thesis delves into the influence of emotional marketing on the consumer brand attitudes and purchase intentions, focusing on the Airbnb’s campaign “Belong anywhere” as a case study. Using a mixed-methods research ... -
The influence of green marketing on brand image Case: Lasessor
(2021)This thesis was completed as an assignment for Finnish design company Lasessor. The purpose of this research was to develop green marketing guidelines and suggestions for the commissioner’s social media channels. The ... -
The influence of online customer reviews on brand perception and purchasing decisions : an analysis of consumer buying behaviours at Vivo Sales Centre
(2024)Consumer decisions in today’s digital age are influenced by online platforms and e-commerce. People heavily depend on different platforms’ reviews to get a perspective before purchasing. Although this approach is more ... -
The Intersection of Sport and Business : Sponsorship and Branding
(2023)The thesis explores the complex convergence of business and sport, focusing on the symbiotic relationship between sponsorship and branding. The research dives into the strategic relevance of corporate sponsorship in the ... -
The key principles of successful branding
(2019)The main objective of this thesis is to deliver some key principles in order to brand successfully. Also, at the beginning of literature review, author will provide the definition of branding since branding is changing ... -
The marketing accomplishment of good food : from kitchen to market
(2023)The thesis "THE MARKETING ACCOMPLISHMENT OF GOOD FOOD: From Kitchen to Market"examines the methods and elements that go into successfully marketing food items from the kitchen to the market. The study looks at the growing ... -
The potential for small enterprise to consider guerrilla marketing from brand equity perspective
(2020)The innovation of society entails consumers’ demand. It is not only product quality but also brand image. In particular, it requires the organization to be active in their marketing updates in order to enhance the brand ... -
The Potential of Sustainability in the Fast-Fashion Industry : studying the Sustainability Impact on Brand Loyalty in the Fast-Fashion Industry as Perceived by Generation Z
(2023)This research paper is about studying the impact of sustainability of Fast-Fashion brands on generation Z brand loyalty. Indeed, it is a topic that seems relevant to me as sustainability is one of the main is-sues today. ... -
The role of branding in the profitability of tourism industry of Bangladesh : a study of Britto Travel and Tourism
(2023)With an emphasis on Britto Travel and Tourism, in this thesis we explored the revolutionary significance that branding has in Bangladesh's rapidly developing tourism industry. Notwithstanding the country's stunning scenery ... -
The role of social media in marketing : analysis of social media role in companies’ marketing strategy
(2023)Social media is an important part of marketing. Nowadays all companies need to have social media presence, and proper usage of social media can increase sales and brand awareness. The objective of this study was to gather ... -
The Role of Social Media Marketing in Music Artist Promotion
(2024)The aim of this thesis is to research the way social media can help music artists get noticed and build their careers. In the last 10 years, social media has taken an increasingly bigger role in how artists promote their ... -
The storytelling specie
(2021)Nykyään tarinankerronta mielletään ajankohtaiseksi aiheeksi liike-elämässä, vaikka se on oikeastaan aina ollut osana ihmisyyttä. Tuhansia vuosia vanhat luolamaalaukset tai vanhempien käytöstavan opetukset lapsilleen, voidaan ... -
The Strategic Brand Plan of Scandic Hotel, Scandic Life in Helsinki- A Smart Self-service Hotel, an Intelligent Lifestyle Sharing
(2021)The primary purpose of this paper is to study whether enterprises, during a global market recession, could seek to establish a new brand strategy and explore the blue ocean of the industry market to cope with the sudden ... -
The Use of Corporate History in Branding: case story Fastems
(2023)The corporate history of a company wherein the history spans over decades, much like Fastems, is not something one should just skip over. Corporate history helps define an organization's identity and heritage. It captures ... -
The use of strategic marketing to overcome changes and generate income as a small artist in the music industry
(2019)The objective of this study was to research ways for small artists in the genre of rock and metal to adapt to changes with the use of a marketing strategy. To achieve that, the thesis aimed to create a marketing plan that ... -
Thinking outside the gearbox – Strategic brand identity building for a start-up company’s digital service within the automotive industry
(2023)Brändi-identiteetti kuvaa brändin olemusta ja tavoitteita sekä määrittelee kaikkien markkinoinnin toimenpiteiden suunnan. Tässä opinnäytetyössä raportoidun kehitysprojektin keskiössä oli strategisen brändi-identiteettimallin ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad

















