Theseus - Selaus asiasanan mukaan "brands"
Viitteet 321-340 / 377
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The impact of corporate social responsibility on brand image : A study of the food industry in Finland
(2023)The main purpose of this thesis was to explore the relationship between corporate social responsibility and brand image in food production companies in Finland. The topic was studied from the perspective of customers’ ... -
The Impact Of Event MarketingOn Brand Awareness
(2022)Event marketing has been used as a strategic marketing technique by companies. However, there are very few papers that undertake research and provide a conceptual understanding of the relationship between marketing and ... -
The impact of experiential marketing on consumer and business performance
(2024)In a contemporary context, this thesis studies how experiential marketing influences both customers and business performance. Businesses looking to emotionally engage their customers and stand out in today's competitive ... -
The impact of Instagram influencer marketing on consumer behaviour in Bangladesh
(2023)The objective of this thesis was to study the growth of Instagram in the context of Bangladesh, to be precise, in the scenario of influencer marketing. It also aimed at assessing the authenticity of this ad-vanced marketing ... -
The Impact of Social Media on Brand Equity : A Comparative Analysis of Consumer Perceptions and Engagement Strategies
(2024)This research attempted to analyse the complex but significant interconnectedness of the social media and brand equity capitalizing on the outcomes provided by the quality social media management to set the pace and scale ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The impact of storytelling on brand image and consumer behaviour
(2023)This thesis delved into the profound impact of brand storytelling on customer behaviour, brand image, and loyalty. Marketers gained valuable perspectives by leveraging academic concepts such as narrative transportation and ... -
The impact of storytelling on brand image and consumer behaviour
(2023)This thesis explores the substantial impact of brand storytelling on customer behaviour, brand image, and loyalty. It gives helpful ideas for marketers by drawing on academic concepts like narrative transportation and ... -
The Impacts of Employer Branding
(2023)Työnantajamielikuva kertoo, millaisena työnantajana yritys nähdään. Ennen kaikkea sitä ovat rakentamassa yrityksen työntekijät, sillä heidän kokemuksensa työnantajasta merkitsee paljon uusien rekrytoinneissa. Tänä päivänä ... -
The Implementation of Integrated Marketing Communications in the Automotive Industry
(2022)The objective of this thesis was to investigate how automotive brands are implementing Integrated Marketing Communication (IMC) to enhance their brands and ensure customers purchase their products or services. Qualitative ... -
The importance of Influencers and Celebrities in inbound marketing for Finnish fashion brands
(2023)Objectives of this thesis to observe, evaluate, and understand the importance of influencer and celebrities in inbound marketing for Finnish fashion brands. Comparing various sources, real-life situations, studying a survey ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The Importance of Takeout Food Packaging
(2022)Food packaging is more than just an excellent package on a store aisle. It is an essential component of a successful new product introduction and acts as the point of contact between the restaurant and the consumer. The ... -
The influence of brands and advertising on consumer´s purchasing and consumption behaviour in the German wireless head- and earphone market
(2020)The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ... -
The Influence of Emotional Marketing on Consumer's Brand Attitudes and Purchase Intentions : case study “Belong Anywhere” campaign by Airbnb
(2023)This thesis delves into the influence of emotional marketing on the consumer brand attitudes and purchase intentions, focusing on the Airbnb’s campaign “Belong anywhere” as a case study. Using a mixed-methods research ... -
The Influence of Esports Stakeholders on Consumer Purchase Behavior
(2023)Esports branded peripherals made an appearance ever since technology brands such as Logitech and HyperX entered the esports scene. With a shift in the marketing space towards sponsored and affiliate marketing, this research ... -
The influence of green marketing on brand image Case: Lasessor
(2021)This thesis was completed as an assignment for Finnish design company Lasessor. The purpose of this research was to develop green marketing guidelines and suggestions for the commissioner’s social media channels. The ... -
The influence of milk packaging in consumer buying behavior: Oatly case
(2022)As competition in the markets is swiftly increasing, marketers are looking for new ways to differentiate their products from their competitors. One of the most significant marketing tools when it comes to physical products ... -
The influence of online customer reviews on brand perception and purchasing decisions : an analysis of consumer buying behaviours at Vivo Sales Centre
(2024)Consumer decisions in today’s digital age are influenced by online platforms and e-commerce. People heavily depend on different platforms’ reviews to get a perspective before purchasing. Although this approach is more ... -
The Influence of Voluntary Eco-Labeling on Customer Loyalty: An Empirical Analysis of Success Factors Using the Example of the European Beauty and Personal Care Industry
(2024)Recently, the field of environmental marketing encountered legislative interventions imposed by the European Union to protect consumers from misleading environmental claims. Ecolabels are used in environmental marketing ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The Intersection of Sport and Business : Sponsorship and Branding
(2023)The thesis explores the complex convergence of business and sport, focusing on the symbiotic relationship between sponsorship and branding. The research dives into the strategic relevance of corporate sponsorship in the ... -
The marketing accomplishment of good food : from kitchen to market
(2023)The thesis "THE MARKETING ACCOMPLISHMENT OF GOOD FOOD: From Kitchen to Market"examines the methods and elements that go into successfully marketing food items from the kitchen to the market. The study looks at the growing ...
















