Theseus - Selaus asiasanan mukaan "branding"
Viitteet 341-360 / 363
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TikTok Marketing Strategy for Real Estate Industry: A case study for a Leasing Agency in Vietnam
(2024)This is a pilot-study thesis aimed to find suitable TikTok marketing approach for the company, Urban Key to connect with their audience and increase brand awareness. The final products of this work are results of a 1-month ... -
Tools of using social media in business-to-business marketing and branding
(2020)Tässä opinnäytetyössä tarjotaan ohjeita yrityksille kuinka he voivat paremmin markkinoida ja brändätä tuotteitansa. Nämä ohjeet koostuvat erilaisten sosiaalisen median alustojen hyödyntämisestä, joista pääasiassa keskitytään ... -
Towards a consistent brand image through distributor network marketing communications
(2021)Aim of this study was to improve strong brand image and awareness of Company X, together with the actions of the distributor network. The study sought answer to research question based on research problem: how well a ... -
Towards a fandom through social media engagement
(2022)Social media is developing and changing constantly, and staying relevant and building a strong brand requires continuous efforts. This thesis aims to determine how the commissioning company can communicate with the target ... -
Understanding the value of field force to company brand
(2024)Competition between brands is getting tougher year by year, and the need to be different grows with it. Having a field force promoting the brand directly to the consumers is a good way to build brand recognition and to get ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
User-Generated Content Sparking Entrepreneurship
(2024)This thesis was implemented using a portfolio style, and it documents the journey of becoming a social media entrepreneur. It is written from a unique perspective of an aspiring entrepreneur providing an authentic and ... -
Utformning av företagets visuella identitet
(2019)Det första intrycket man får av ett företag kan ofta vara avgörande och därför är den visuella identiteten viktig. Den visuella identiteten har ett större inflytande på konsumenter än vad man kunde tro och därför bör ... -
Utilizing TikTok for branding and marketing. An empirical study of three airlines.
(2024)In recent years, social media marketing has become the new norm for branding, and TikTok has become one of the most popular ones to be on. Since its launch, TikTok has become a place where millions of people are either ... -
Utilizing Twitter for brand building
(2022)This thesis is a product-based thesis with the purpose of highlighting the process of creating and implementing a social media marketing plan for a major brand on the social media platform Twitter. The plan was created ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Utvecklingen av ett 196-årigt varumärke : Case Åbo Underrättelser
(2020)Varumärken och varumärkesutveckling har varit aktuellt för många företag i flera årtionden. Varumärket ger första intryck och helhetsbilder över företag och deras verksamhet. Varumärkesarbetet är en viktig del av företaget, ... -
Value based influencer marketing
(2021)The objective of this master thesis is to research what are the key factors for value- based influencer marketing. This is done by using a case influencer who is well established and value driven. In order to understand ... -
Value of expert branding in improving company capability
(2019)The purpose of the development project was to investigate how the reputation of an expert influences a company's performance and to identify the strategic requirements for the development of expert reputation development. ... -
Varumärken inom fotbollen
(2020)Att ha ett starkt personligt varumärke inom fotbollen är idag viktigt. Ett starkt personligt varumärke kan hjälpa spelaren uppnå framgångar av olika slag både på och utanför planen. Det personliga varumärket är i grund och ... -
Visual Communication: Utilizing Brand for B2B Social Media Strategy – Case Company-X
(2023)It might be challenging to stand out from the crowd in the information-rich digital world. To draw customers' attention to material in an organic way, businesses must embrace the art of visual communication. This allows ... -
Visual identity and WordPress site for an artist : CASE: Art Studio Kirstu
(2021)Opinnäytetyö oli taiteilija Krista Uusivirralle toteutettu kehittämistyö, jonka tavoitteena oli kasvattaa näkyvyyttä. Ensimmäinen tehtävä oli luoda hänelle visuaalinen identiteetti sisältäen värimaailman, logon ja typografian. ... -
Visual rebranding to refresh brand identity : case study - rebranding Loikansaaren Lomamökit
(2023)Opinnäytetyöni on tehty brändin visuaalisen ilmeen kirkastamiseksi toimeksiantajayritykselle Loikansaaren Lomamökeille. Sen tarkoituksena oli selvittää, miten visuaalisen brändäyksen eri strategioiden avulla voidaan ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Web-based digital signage design and implementation for food and beverage industry
(2021)The growth of technology and information, especially in recent years has led to an emerging phenomenon in the field of marketing, which is referred to as digital marketing. In this era, major changes have taken place in ... -
West Coast Fab Fest : A case study of a new music festival
(2019)A new music festival, West Coast Fab Fest took place in March 2019 in Vaasa, Finland. The core idea was to start a new, high-quality festival that can be expanded and developed step-by-step in a long-term process. The ... -
Western buying behavior of Korean beauty products : Passing trend or permanent shift?
(2021)This study examines the impact of Korean skincare products on Western consumers. The more specified question formed for this study would be “How Western consumer behavior has changed in the past years by the impact of ... -
What Are the Potential Drivers to Improve Alumni Engagement?: case Häme University of Applied Sciences Ltd. International Business Programme
(2022)The purpose of this thesis is to investigate potential drivers of alumni engagement for the International Business Degree Programme at Häme University of Applied Sciences. The author focuses on student involvement, branding, ...















