Theseus - Selaus asiasanan mukaan "brands"
Viitteet 341-360 / 377
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The potential for small enterprise to consider guerrilla marketing from brand equity perspective
(2020)The innovation of society entails consumers’ demand. It is not only product quality but also brand image. In particular, it requires the organization to be active in their marketing updates in order to enhance the brand ... -
The Potential of Sustainability in the Fast-Fashion Industry : studying the Sustainability Impact on Brand Loyalty in the Fast-Fashion Industry as Perceived by Generation Z
(2023)This research paper is about studying the impact of sustainability of Fast-Fashion brands on generation Z brand loyalty. Indeed, it is a topic that seems relevant to me as sustainability is one of the main is-sues today. ... -
The Power Of Influence
(2021)This research explores the relationship between automatic influence and decision-making, and basic emotions and judgment. The three interrelated questions consist of the following: firstly, to what extent do the weapons ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The rise of body positivity and inclusivity in fashion marketing
(2021)The objective of this thesis was to evaluate, observe, and understand how body positivity and inclusivity are implemented into marketing within the scope of the fashion industry, how brands have adapted to these concepts, ... -
The rise of social media marketing and its impact on consumer purchasing behavior in sports apparel
(2022)The purpose of this research was to investigate the impact of social media marketing on consumer behavior in sports apparel. The objectives of this study were to go through the history of Instagram and TikTok, to determine ... -
The Risk Minimizing Strategy Adopted by Consumers While Purchasing a Laptop: An Exploratory Approach
(2023)This thesis is aimed at investigating the factors influencing consumer decision-making when purchasing a laptop in the market, with a focus on understanding the role of risk perception and the strategies employed by consumers ... -
The Role of a Brand in Customer Experience
(2022)This thesis aimed to define what is the role of a brand in customer experience, and how brand loyalty is linked to customer experience. The study was conducted using a mixed-method. This thesis consists of five sections, ... -
The role of branding in the profitability of tourism industry of Bangladesh : a study of Britto Travel and Tourism
(2023)With an emphasis on Britto Travel and Tourism, in this thesis we explored the revolutionary significance that branding has in Bangladesh's rapidly developing tourism industry. Notwithstanding the country's stunning scenery ... -
The Role of Chatbot Marketing Efforts in Enhancing Customer-Brand Relationships for the Finnish Fashion Brands
(2023)This study investigates the impact of chatbot marketing efforts on customer-brand relationships and engagement in the Finnish fashion industry. The primary goal of the research was to identify how customer engagement could ... -
The Role of Social Media Marketing in Building Customer Loyalty in Fast Casual and Fast-Food Restaurants in Helsinki
(2024)This thesis examines the impact of social media marketing on fostering consumer loyalty in Helsinki's fast-casual and fast-food industries in light of the growing significance of digital marketing. The research focuses on ... -
The Role of Social Media Marketing in Music Artist Promotion
(2024)The aim of this thesis is to research the way social media can help music artists get noticed and build their careers. In the last 10 years, social media has taken an increasingly bigger role in how artists promote their ... -
The significance of the Employer Brand in the ground handling business
(2020)The aim of this study was to investigate how employees in the ground handling business at Helsinki-Vantaa airport perceives the employer brand and what aspects can support the ear-ly recruitment process. The main research ... -
The Smartphone Market
(2021)In 2020, 3.6 billion people used a smartphone. Companies made huge progress to develop the best smartphone with the best software and hardware. The competition between companies was increasingly hard for the reason that ... -
The Strategic Brand Plan of Scandic Hotel, Scandic Life in Helsinki- A Smart Self-service Hotel, an Intelligent Lifestyle Sharing
(2021)The primary purpose of this paper is to study whether enterprises, during a global market recession, could seek to establish a new brand strategy and explore the blue ocean of the industry market to cope with the sudden ... -
The strategic use of service design to enter the market of Finland : case PLŪKT
(2023)The focus of the thesis was to apply service design methods and tools to develop a strategy to enter the market of Finland with premium Nordic herbal tea brand. The goal was to propose a step-by-step guide to enter the ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The Use of Corporate History in Branding: case story Fastems
(2023)The corporate history of a company wherein the history spans over decades, much like Fastems, is not something one should just skip over. Corporate history helps define an organization's identity and heritage. It captures ... -
The use of social media for electronic commerce
(2021)The use of social networks as a sales process has guided the development of many organizations, as it has become central in the lives of the majority of people. My research focuses on the use of social media explosion ... -
TikTok as a marketing tool for Prisma Kaleva
(2023)Social media is constantly evolving. This puts pressure on companies marketing efforts as they constantly have to adapt they marketing efforts to new trends and social media platforms. TikTok has risen in popularity extremely ... -
TikTok Marketing Strategy for Real Estate Industry: A case study for a Leasing Agency in Vietnam
(2024)This is a pilot-study thesis aimed to find suitable TikTok marketing approach for the company, Urban Key to connect with their audience and increase brand awareness. The final products of this work are results of a 1-month ... -
Transforming corporate social responsibility into brand equity in the technology industry
(2023)The purpose of this thesis was to study and document best practices for creating successful corporate social responsibility activities and transforming those activities into brand equity in the technology industry. This ...
















