Theseus - Selaus asiasanan mukaan "advertising"
Viitteet 41-60 / 136
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Examining the Effectiveness of Sex Appeal in Advertising Sports Apparel
(2020)Marketers use sex appeal regularly in advertising to attract attention to the advertisements and to stimulate the desire towards the product. It has been debated if sex appeal is beneficial to increase the purchase intention ... -
Exploiting social media channels as a marketing communication tool
(2016)The purpose of the thesis was to provide the commissioning company information about how they could use social media more effectively in their marketing communication. The case company wanted to know what social media ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Exploring marketing practices for restaurant’s social media recognition
(2020)This work is a research-based thesis with an aim to explore marketing methods to increase awareness of a restaurant. It is written in a cooperation with a local Finnish restaurant called Fryysarinranta. After a long ... -
Exploring the applicable use cases of open goverment data in an advertising agency : case study TBWA\Helsinki
(2019)TBWA\Helsinki on kansainvälinen mainostoimisto, joka on osa globaalia kollektiivia, johon kuuluu 270 toimistoa 95 eri maassa. Mainosala on 2000-luvulla ollut perusteellisen muutoksen kourissa: uudet mullistavat teknologiat ... -
F.I.L.M. (Finances, Investments, Logistics, Marketing) : is it possible for auteur films to reach a world audience in the same way as commercial movies?
(2022)The purpose of the study was to identify all challenges the auteur film face on its way to a large audience, and whether it is even possible for young producers and directors to reach the level of big studios and their ... -
Facebook and Google Advertising Recommendations Case Poils et Plumes Grez-Doiceau
(2022)The objective of this thesis was to develop Facebook and Google advertising recommendations for the case company called Poils et Plumes Grez-Doiceau, with additional recommendations for the Poils et Plumes chain (group). The ... -
Facebook as a Marketing Tool
(2021)Advertising in the digital era has become a finely tuned practice with tools like Facebook Business Manager and Facebook Advertising. The desired target audience on social media is reachable with a fraction of the budget ... -
From traditional marketing to digital marketing : Digital Sign Media Ltd
(2023)The purpose of marketing in the development of businesses has been essential for a long time. People in the industry used to spread the word about their products and services by making billboards, banners, pamphlets, etc., ... -
Gender Stereotypes in Advertising: The impacts of stereotypical portrayals
(2023)This thesis aims to investigate gender stereotypes in advertising and their effects, including social and brand-related effects. Previous literature is examined to understand what stereotypical gender role portrayal is and ... -
Globalization of visual media in marketing : the impact of immigration in marketing media in Finland
(2024)This thesis explores the impact of immigration on the visual language used in marketing media in Finland, focusing on how different demographic groups perceive and interpret visual elements in advertisements. The study ... -
Google Ads Search Engine Marketing. Starter's Guide for Companies.
(2022)In the 21st century, digital marketing has become one of the most important ways for companies to promote their products and services. The largest digital marketing provider measured by digital ad expenditure in 2021 was ... -
Google ads vs Facebook ads
(2022)Google ads or Facebook ads? Which platform would be better for a webdeveloping company's marketing campaign? In order to answer this question, the researcher ran a similar ad on Facebook and Google ads, so that it could ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Green Marketing in UK: The sustainable digital advertising as an influence of customer purchase decision
(2023)The thesis investigates how sustainable promotion influences consumers’ purchase decisions in the digital market. The author aims to thoroughly investigate the various elements of consumer purchasing decisions, considering ... -
How effective is Facebook advertising and does it have a high ROI?
(2021)A modern human being lives in a society dominated by various brands of products and services consumption, which has effectively become our time's religion. This mindset is cultivated by a variety of marketing strategies ... -
How fast-moving consumer goods (FMCG) brands utilise We-media as a marketing tool in China
(2023)The aim of the thesis was to research how brands of fast-moving consumer goods (FMCG) utilise Chinese We-media as a marketing tool to promote FMCG products and have introduced a new business pattern for adver-tising FMCG ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
How motion graphics affect marketing campaigns
(2021)In the 21st century, video marketing is the most engaging content across multiple social media platforms. A large part of videos created include some form of motion graphics as a tool of communication with the viewers. ... -
How to bring traditional sports marketing into eSports
(2020)Tämä tutkielma keskittyy siihen, kuinka perinteisen urheilun markkinointi voidaan tuoda e-urheiluun ja kuinka perinteinen urheilu on adaptoitunut digitaalisen markkinoinnin aikaan ja mitä e-urheilu voi oppia perinteisen ... -
Humor in Business : Case analysis of South Korean humorous advertisements
(2015)This thesis aims to explore business opportunities through discovering factors that are needed to be known to understand Korean sense of humor, Hae-Hak, in practice on external communication with advertisement. By focusing ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Humor on the Websites of the Organizations participating in the HURMOS Project
(2015)This study focuses on examining the usage of humor on websites. The client organization is HURMOS project of Oulu University of Applied Sciences and University of Oulu. The project aims to advance the utilization of the ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Impact of still advertisements in advancing the notion of body image among adolescents : a multimodal discourse analysis
(2023)Advertisements are multimodal texts. They have the potential to achieve a vast and diverse viewership through diverse media channels, thereby enabling precision targeting of specific customer segments such as adolescents ...













