Theseus - Selaus asiasanan mukaan "consumers"
Viitteet 41-60 / 142
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CUSTOMER ENGAGEMENT VIA SOCIAL MEDIA. HOW DOES SOCIAL MEDIA MARKETING AFFECT CONSUMER DECISION-MAKING PROCESS AND SALES? CASE: ASOS
(2021)This paper examines how social media marketing helps to increase sales by influencing consumer decision-making processes. In this thesis all the significant parts of social media and consumer behaviour are covered: major ... -
Customer-centric Approach in Starting a Cosmetics Business
(2021)The goals of this thesis were to determine two things: how can an aspiring online cosmetics store operate in a customer-centric way while being profitable, along with how popular are South Korean beauty products in Finland ... -
Data collection benefits and disadvantages in consumer marketing
(2023)This thesis examines the impact of data analytics on consumer marketing and explores its effects on consumers and broader society. Specifically, it investigates the positive, negative, and ethical implications of consumer ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Dental marketing : a practice-based study of private dental care providers in the UK
(2021)For a dental practitioner, knowledge about effective marketing is almost as crucial as having decent clinical competence in safeguarding a successful practice. However, many dentists "equate marketing with advertising" due ... -
Developing consumer claims in cosmetic industry : regulatory considerations and market insights through case study analysis
(2024)This thesis is a case study on a new cosmetic product. The aim of this thesis was to explore the creation and utilization of consumer claims in marketing, alongside the regulatory framework governing these claims. A test ... -
Developing sustainable marketing plan for plant-based products
(2021)By developing a sustainable marketing strategy, the aim of this study was to raise awareness of plant-based alternatives to meat while also promoting sustainability and green values in the food industry, restaurant, and ... -
Development of an Effective Marketing Strategy for a Language Institute: understanding customer requirements and behavior.
(2024)In Sri Lanka, proficiency in English is crucial for achieving success in academic, professional and social aspects. As the school educational system is still finding its way to fulfil this requirement, the commissioning ... -
Difficulties & Countermeasures of Traditional Supermarket :Under the rapid development of internet and e-commerce environment
(2021)In recent years, under the background of the internet plus, various new retail formats, such as online supermarkets, had been rising, and traditional supermarkets had encountered great difficulties. Taking my family ... -
Digital marketing strategy for a medium-sized sustainable fashion brand : Case: Népra Oy
(2020)The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ... -
Digital Marketing: Privacy Concerns of Consumers
(2022)This thesis is a research-oriented report and aims to identify privacy concerns of in online marketing as its main research objective. Furthermore, it analyzes consumer views towards personalized advertisments and consumers’ ... -
Driving the Chinese winter downhill ski-ing market through the 2022 Beijing winter Olympics
(2022)On the evening of February 4, 2022, the world's attention will focus on Beijing, and the world will enter the "Beijing Winter Olympics time". This makes the "Winter Olympics economy" also a hot word. China also hopes to ... -
Durex’s marketing strategy in Vietnam
(2021)The main objective of this thesis is to analyse the marketing strategy of Durex in Vietnam. Durex is one of the most renowned condom brands in the world, with roughly 30% global market share. Today, Durex is a global brand ... -
Effectiveness and universality of artificial intelligence implementation in modern marketing : media and cosmetics industry
(2021)The thesis work was aimed at proving the effectiveness and universality of artificial intelligence implementation in modern marketing. Many entrepreneurs questioned artificial intelligence marketing effectiveness and many ... -
Effects of Greenwashing on Consumer Perception
(2021)This research-oriented bachelor’s thesis is part of the requirements of Haaga-Helia’s programme in International Business, major in Customer Relationship Management and Communication. The aim of this thesis is to understand ... -
Electric Vehicles in Finland - Manufacturers' Contentions vs Consumers' Perception
(2023)Electric vehicles are an integral part of the sustainability movement, helping to control emissions. Developed in the last century, the concept has gained popularity in recent times but struggles to be competitive in the ... -
Esports Partnerships from a Consumer's Perspective - Case Pelaajatcom Esports Oy
(2024)This thesis examines consumer perceptions of Pelaajatcom’s sponsors and advertisements shown in the company’s livestreams. It delves into how Pelaajatcom's audience perceives advertisements, and the impact of sponsor ... -
Ethics and Marketing Strategies Towards Children
(2022)The question of whether children should directly be marketed to as a consumer group, and the extent of its ethics, has been a long-held debate over the years among psychologists, marketers, researchers and even parents. ... -
Explore the impact of fragmented marketing on digital retail in airlines
(2024)In the dynamic environment of digital retail, airlines are increasingly adopting fragmented marketing strategies to target consumers across multiple platforms and channels. This study explores the profound impact of ... -
Exploring consumer behavior : Small business perspective
(2020)This thesis explores the consumer behavior and decision-making process and factors that influence decisions when people choose to buy from small businesses in Finland, particularly in the Pietarsaari region. The first part ... -
Exploring Consumer Preferences in Fast-Moving Consumer Goods (FMCG) E-commerce- Case Study: Company X.
(2024)This thesis investigates the preferences of consumers for fast-moving consumer goods (FMCG) and how to market and sell FMCG products online. To answer the three main research questions, the study looks at the most popular ...


















