Theseus - Selaus asiasanan mukaan "consumption"
Viitteet 41-59 / 59
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Psychological Effects of Consumerism on Society: High fashion clothing brands based as a factor.
(2024)This bachelor’s thesis examines the psychological effects of consumerism in society with high-fashion clothing brands as a factor. The purpose of the study was to examine the impact of marketing on the values, attitudes, ... -
Reducing Digital Carbon Footprint through Social Media : Educating Users on Sustainable Consumption
(2024)The widespread adoption of social media platforms has revolutionized connectivity and information sharing, but it has also contributed to a significant environmental concern: digital carbon footprint. This thesis investigates ... -
Sociocultural influences on customer’s food choices in the restaurant industry
(2022)Introduction: This thesis aims to study the impact of socio-cultural factors on customers’ food choices in case of res-taurant industry. The study also explores the different food choices challenges that the restaurant ... -
Sustainability as a main criterion in buying behavior : case: children's clothes
(2022)The thesis focuses on the global environmental issues generated by fashion industry. The purpose of this study to investigate if sustainability is a main criterion in buying behavior of children’s clothes. The author aimed ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Sustainable branding : consumer’s perception in the fashion industry
(2024)This thesis aims to address a noticeable action gap between consumers who claim to be sustainable and those who make sustainable fashion purchase decision. This thesis will explore the consumer’s understanding of what it ... -
The consumption and attitudes of protein supplements among young adults in Finland
(2021)The objective of this thesis was to examine the consumption patterns and attitudes of young Finnish adults towards protein supplements. The aim of this research was to give insight on how 18 to 29 years old Finnish are as ... -
The economic influence on the consumer behavior of luxury fashion goods in Lebanon
(2023)The main purpose of this thesis was to discover whether the Lebanese economy and its crisis affected the buying behavior of luxury fashion goods such as Gucci, Prada, Louis Vuitton, Chanel, Burberry etc. The theoretical ... -
The effects of green digital marketing towards finnish consumers’ environmental awareness and company’s sustainability
(2020)In recent years, green consumption and its green digital marketing platform are becoming more and more trending in the whole world. Finland is a developed country where people try to build their eco-lifestyle, to the best ... -
The impact of advertising on consumer buying behaviour : case of Coca-Cola and Indomie
(2023)Advertisement is a method of communication that provides viewers with information and influences their decision to purchase an item or service. Two prominent companies that have had a significant investment in advertisement ... -
The Impact of the Digital Era on Consumption of Literature
(2023)The digital era has profoundly transformed how people consume literature. The change has introduced new formats, such as audiobooks and e-books, to consume literature, in addition to the traditional print book format. This ... -
The impact of TikTok influencers on consumer buying behavior in the cosmetic industry
(2023)The aim of this thesis is to research the power of TikTok influencers have over consumers and how they can impact the consumers buying behavior. The influencers carry a vital role when promoting products and services to ... -
The Potential Impact of Prevention & Marketing Campaigns on Alcohol Consumption: studying the factors Impacting the Alcohol Purchasing among French Generation-Z Consumers
(2023)Alcohol consumption has long been a topic of concern due to its harmful effects on health and society, prompting numerous prevention campaigns and public health initiatives. In recent years, prevention campaigns have been ... -
The Potential of Influencers on Social Media in the Fashion Industry
(2023)The fashion industry has been shaken up for several years by the rise of social networks. A new profession has been created, the world of influencers. Numerous studies have been conducted on this subject while little has ... -
The Potential of Influencers on Social Media in the Fashion Industry
(2023)The fashion industry has been shaken up for several years by the rise of social networks. A new profession has been created, the world of influencers. Numerous studies have been conducted on this subject while little has ... -
The Risk Minimizing Strategy Adopted by Consumers While Purchasing a Laptop: An Exploratory Approach
(2023)This thesis is aimed at investigating the factors influencing consumer decision-making when purchasing a laptop in the market, with a focus on understanding the role of risk perception and the strategies employed by consumers ... -
What do young Belgians and Finns expect from eco-friendly clothing?
(2022)The main objective of this thesis was to understand whether there are differences in consumption between young Belgian and Finnish consumers with regard to eco-friendly clothing. Indeed, the consumption behavior can vary ... -
Whisky purchase and consumption behaviour in Finland
(2019)Whisky is a popular alcoholic drink that has been gaining popularity over the years in Fin-land. Whisky is enjoyed by Finnish people in different ways and in different situations. The objective of this thesis is to ... -
Willingness between age groups to buy or rent second-hand vs. buying new products : the case of Lainappi Oy
(2023)In response to the changing landscape of consumer behaviour influenced by digitalisation, environmental awareness and global crises, this Master's thesis examines the determinants that influence consumer preferences in ... -
Young consumers’ awareness of sustainable fashion in Kuopio
(2023)Abstract The fashion industry influences significantly the transition into more sustainable business operations. There are serious environmental, social, and economic implications linked to the creation, use, and disposal ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
















