Theseus - Selaus asiasanan mukaan "digital marketing"
Viitteet 41-60 / 434
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Click-through Rate Prediction In Practice: A study of a click-through rate prediction system
(2019)Digital advertising is a huge business with tough competition. One of the ways to be more effective in the business is to serve better chosen ads to each user. One way to improve the ad selection is to predict the ... -
Club Med and Covid 19: confronting the crisis in the tourism sector : digital marketing solution
(2021)The principal objective of this thesis was to find out how a company in the tourism industry such as Club Med can ensure its sustainability in an environment that has been completely affected by the crisis of the Covid ... -
Company X - social media strategy
(2022)The thesis was commissioned by Company X because they had concerns about their employer image and attractiveness to young people in Finland. The commissioner already had a social media strategy but suspected that it was ... -
Considering different aspects of digital and social media marketing to attract generation Z and Alpha as the primary customer
(2023)With the development of technology and the rise of information technology. Digital marketing has evolved and opened numerous opportunities for marketers to explore and improve. Businesses can use digital marketing to promote ... -
Consumer Perceptions of Influencer Marketing in Cosmetic Industry
(2022)This bachelor’s degree thesis was created to research the consumer perceptions of influencer marketing in the cosmetic industry. The research was non-commissioned, but was done to serve the purpose of helping cosmetics ... -
Consumers' online shopping motivation
(2022)Marketing in the digital world and being recognizable in the eyes of the consumers is important. By making sure the company’s website is up to date and all the functionalities are easy for the consumers to use, assures ... -
Content Marketing in Sports Small & Medium Enterprises
(2021)The aim of this thesis was to provide a showcase how important and vital content marketing has become for sports small and medium enterprises due expanded network and use of social media for marketing purposes. This has ... -
Content marketing on social media : for Coin98 Wallet
(2021)The objective of this thesis was to create development proposals for the commissioning company regarding their current content on social media platforms by defining three main factors: the target audience, the suitable ... -
Content Marketing Strategy for a Digital Marketing Company X
(2022)The purpose of this thesis was to find the optimal content marketing strategy that enhances client engagement and acquisition for a digital marketing agency. For this purpose, both primary and secondary research was conducted ... -
Content Marketing Strategy for Affiliate Marketing E-Commerce Company in the Dutch market. Case: Bonusway Oy
(2023)This project-based thesis focuses on creating a content marketing strategy for the commissioning company, Bonusway Oy, in the Dutch market. The company is active in the affiliate marketing and e-commerce industries. The ... -
Corporate wellness programs utilizing internal digital marketing communications
(2022)A common problem with occupational wellness programs is that participating employees are already active and healthy. The programs do not reach the target groups needing it the most, reducing the effectiveness of the programs. ... -
Creating a business model for a digital marketing company
(2021)This thesis concentrates on creating a business model for a digital marketing company, covering all the essential aspects of planning a business. This is a project type of thesis with a practical implementation. The ... -
Creating a Digital Marketing Plan for Company X
(2023)This thesis focuses on the development of a digital marketing plan for Company X, a small Finnish company providing travel services in Finland.The purpose of this thesis is to helpCompany X, identify areas for ... -
Creating a digital marketing plan for the raw food restaurant complex Vegetaari K&K Oy
(2022)The purpose of the thesis was to create a digital marketing plan for the company Vegetaari K&K Oy, which will operate a possible future opening in the future. In addition to this, the aim was also to raise awareness of the ... -
Creating a marketing communication plan for a small B-to-B consulting company
(2019)This master thesis studies integrated marketing communication framework and strategic planning. The aim is to create a communication plan for a case company. The literature review introduces key concepts related to ... -
Creating a podcast series for marketing
(2023)This thesis presents the implementation and evaluation of a four-part podcast series tailored to the Olu Bryki Raum brewery. With the growing popularity of craft breweries and the increasing interest in beer culture, ... -
Creating an effective digital marketing plan for a small new coffee shop: ChoCoCha
(2020)Today, with the development of the Internet, people spend a great amount of time online carrying out searches, checking social media, and shopping online. Customers surf the Internet to look for products and services that ... -
Creating Instagram Content in a Fabric Store
(2019)The purpose of this thesis is to find out what kind of content interests the customers of the commissioner company Kangaskauppa Keltainen, and to find out if it is possible to impact on the sales with the help of Instagram ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Cultural diversity and digitalization of marketing communication : agenda for future research
(IMDA Press, 2019)Drawing on cross-cultural research, the study highlights the applicability of GLOBE cultural framework for international digital marketing communication research (IDMC). The review of literature shows that we lack knowledge ... -
Customer acquisition with digital marketing tools
(2020)Digital marketing tools have become a crucial aspect for businesses both online and offline. This Bachelor thesis literature is about digital marketing, its tools, and how they come together to aid in customer acquisition. ...


















