Theseus - Selaus asiasanan mukaan "advertising"
Viitteet 61-80 / 136
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Impact of Various Food Advertising Campaign Channels on Consumer Behavior in France
(2024)The number of food advertising campaigns has continued to grow across the various distribution channels for several years. Companies need to reinvent themselves to adapt to new trends constantly. Nevertheless, knowing ... -
Implementation of a Marketing Plan
(2022)Tämän opinnäytetyön tavoitteena oli tehdä markkinointisuunnitelma Kiinteistöosakeyhtiö Lahdesjärven Autotalolle sekä uudelle rakennettavalle toimitilalle. Tässä työssä etsittiin tapoja löytää vuokralaiset uuteen toimitilaan. ... -
Improving Advertising Activity of the Organization – Case: Adidas
(2019)This paper focuses on advertising activity on the enterprise. The work aims to blend theoretical and practical study of the subjects to facilitate application of existing knowledge on them to real business strategies. The ... -
Improving the Promotion of KAMK International Business Degrees
(2022)With the help of globalization, many students from one country go to another country seeking higher education. For many people studying abroad, provides a wide range of possibilities of finding a job and achieving certainty ... -
In-app marketing tools in food delivery platforms; Case: Finnish delivery platforms
(2023)The growth of the food-delivery business has made food-delivery platforms (FDPs) a crucial sales and marketing channel for restaurants. This thesis investigates the in-app marketing tools available in FDPs and their impact ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Increasing the material management platform usage rate
(2022)The purpose of this thesis was to find ways to increase the customer usage rate of an advertisement material platform, commissioned by Sanoma Media Finland. The goal was to identify the issues with the platform usage and ... -
Influence of music in advertising on consumer attitude and purchase intention: The effect of an international and local music on the Finnish audience
(2020)Musiikki on ollut tärkeä osa mainoksia jo vuosikymmenten ajan. Yritykset käyttävät musiikkia mainoksissaan saavuttaakseen asiakkaan kiinnostuksen, luodakseen tunteita sekä yksinkertaisesti – tehdäkseen mainoksesta ... -
Influencer Advertisement Impacts on Consumer's Preferences - A Finnish Perspective
(2024)The study investigated the impact of influencer advertising on consumer preferences in Finland, focusing on the evolving landscape of digital marketing. The task was to assess how influencers shape consumer behavior and ... -
Influencer Marketing: Personalities Over Billboards
(2019)The main objective of the thesis is to provide HuHu People Oy, a social media marketing company, a thorough overview of influencer marketing and aid in exploring the potential of the said form of marketing from a service ... -
Investigating factors affecting customers’ attitude and acceptance of online personalized advertising : the case of the hotel sector in Viet Nam
(2021)This thesis is performed to (1) investigate factors that influence customers’ attitude and acceptance of online personalized advertising in the hotel sector in Viet Nam and (2) propose possible implications and recommendations ... -
Is the Future of Personal Care Product Packaging Gender Neutral?: a Comparative Study on the Consumer Perceptions of Gendered Packaging by Generation Z and Generation X
(2022)Traditional gender roles and stereotypes are changing yet certain industries rely on these stereotypes in their marketing, such as the personal care product industry and its common usage of gender-specific packaging. ... -
Is traditional TV advertising still relevant? : current state analysis and future developments
(2023)The purpose of this thesis was to assess the relevance of traditional TV advertising nowadays, especially in the face of the expansion of digital advertising, through the research question “Is traditional TV still relevant ... -
Kuvateemojen A/B testaaminen Google Display- ja Facebook-mainonnassa : case: Menestystarinat Oy
(2023)Opinnäytetyön aiheena oli testata kolmea eri kuvateemaa Google Display- ja Facebook-mainonnassa. Testissä olivat Menestystarinoiden käytetyimmät kuvateemat markkinoinnissa eli oma kuva, kuvapankkikuva ja piirroskuva. Testi ... -
Leveraging ChatGPT for Micro-Enterprises: A Comprehesive Guide for Advertising Agency – Case Funlus
(2024)The utilization of artificial intelligence (AI) technology has become more widespread in multiple sectors during the 2020’s. One such industry that has seen significant benefits from AI technology is the advertising agency ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Local Market Intelligence: The Importance of Local Market Research in Foreign Advertising
(2020)As the world has become more global, advertisers have concentrated less on their localisation efforts when it comes to advertising. As a result, there are more and more global standardised advertising campaigns that do not ... -
Luovuus ja työmotivaatio : Keskiössä mainos- ja markkinointialan luovat ammattilaiset
(2020)Tämän opinnäytetyön tavoitteena oli kuvata mainos- ja markkinointialan luovien ammattilaisten työmotivaatiota ja luovuutta. Tarkoituksena oli selvittää, mikä motivoi luovia henkilöitä ja millä tavoin näiden ammattilaisten ... -
Marketing Communication Solution in Brand Building Process
(2011)The thesis illustrated the marketing communication solution for a vehicle franchiser through self-analysis and comparison with competitors. Brand building model and marketing communication elements were introduced in ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Marketing plan and campaign for Katmando Bar and Kitchen : A case study
(2022)A marketing plan is a collection of projected actions and approaches in a well-organized format with an overview of the current market situation, which works in a standard procedure, guiding an organization to understand ... -
Marketing strategies and their psychological impact on customers in 2020
(2021)This thesis will examine the question of how promotion works and influences users psychologically. Proving the point that advertising, in general, has quite a complex set of various tools and tricks to prompt a buyer to ... -
Marketing strategy for a start-up service company : Cab Service Qaisar AY
(2022)Qaisar AY is a start-up company having multiple businesses under one name. The major part of its businesses consists on cab related services. The purpose of this thesis was to develop the marketing strategy of Qaisar AY. ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad















