Theseus - Selaus asiasanan mukaan "branding"
Viitteet 61-80 / 363
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Building a sustainable travel influencer brand
(2023)The main objective of this thesis was to establish a framework for building a sustainable travel influencer brand, while simultaneously exploring several aspects of building and maintaining a business as a travel influencer. ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Building an Instagram brand : case Atriumpiha
(2021)The aim of the thesis was to strengthen the brand of the atriumpiha account on Instagram. Atriumpiha is a building-themed Instagram account that focuses on the stages and plans of building author’s future home. Thesis ... -
Building Brand Equity through the Brand Resonance Model
(2023)The study aimed to develop a brand for the imaginative case company and evaluate potential customers' perceptions of the brand using Kevin Keller's Brand Resonance model. The specific objectives were to: 1) develop a ... -
Building Branding with Unique Marketing Strategies for Startups Case study: MasterFest Finland Oy
(2024)This thesis aims to explain the process of creating branding with unique marketing strategies for businesses. What is the core of building excellent branding is the main question. For this thesis a real marketing company, ... -
Business management of start-up DMC : case Go-Nordic
(2020)The objective of the study was to develop a suitable product for Chinese visitors who come to Lakeland area. The work was commissioned by Go-Nordic. The information was gathered from literature sources, the Internet and ... -
Business plan of a customization studio in Saint-Petersburg, Russia
(2020)Strategic business planning is one of the most vital aspects for every organisation as far as it guides the whole team on which area to focus and what kind of decisions to make in order to achieve the desired goals and ... -
Business strategies of social media companies
(2024)The introduction of social media has completely changed how users gather information, disseminate news, or operate businesses on a mass level. The power of social media as a tool for customer engagement and brand promotion ... -
Byggandet av ett personbrand för personal trainers : hur personal trainers kan stärka sitt personliga brand
(2022)Olika brand är i dagens läge en del av vår vardag och de styr hur vi tänker och agerar. Utöver företag har även människor ett eget så kallat personligt brand. Vikten av ett personligt brand ökar konstant och det är även ... -
CBA League sponsored by Li Ning Sports Company strategy and effect research
(2023)With the rise of the sports industry, sports brand sponsorship has become the key to increase awareness and purchase intention.CBA , as China's top basketball league, has great influence. As the only sports equipment ... -
Challenges for brand value from social media in the airline industry
(2019)With onset of the digital age, the world has become increasingly influenced by instant global communications. There has been a transformation to the way companies and customers communicate with each other in social media: ... -
Circular Homeware : A Circular Economy Design Brand Concept
(2021)This final project outlines a circular economy homeware design brand concept, from brand idea to product prototypes. It also presents the basis of the concept and the development method and its results. The circular ... -
Climate forerunner brand : case Finnish municipalities
(2020)This thesis was commissioned by the Finnish Environment Institute’s Canemure - Towards Carbon Neutral Municipalities and Regions -project. The author was commissioned to research the climate forerunner brand in Finnish ... -
Collaboratively and Sustainably Marketing Company X’s Innovation
(2021)To address the plastic waste problem, Company X has developed a unique sustainable in-novation. Given the complexities of sustainability, it is not immediately clear how these novel materials and products should be marketed. ... -
Comics and fine art : marketing and branding tools for the visual artist
(2024)The main objective of this study was to gather information about how the methods used to sell comic books and fine art could offer a new, more effective business strategy for visual artists. To compare selling fine art ... -
Communication and Networking between Social Media Influencers and PR offices
(2023)Social media and social media influencers have become an effective way of marketing for brands. Social media influencers have a lot of influence over their community and followers, and depending on the size of an influencer, ... -
Company X - social media strategy
(2022)The thesis was commissioned by Company X because they had concerns about their employer image and attractiveness to young people in Finland. The commissioner already had a social media strategy but suspected that it was ... -
Comparative analysis of Finnish fashion brands in terms of, sustainable initiative and Transpar ency of their sustainability action
(2024)The implementation and communication of sustainability practices by Finnish fashion businesses are thoroughly examined in the thesis, “Comparative analysis of Finnish fashion brands in terms of, sustainable initiative and ... -
Competitor analysis: Konecranes global employer brand image
(2022)This thesis was commissioned by Konecranes, which is the world-leading lifting equipment manufacturer originating from Finland. The objective of this thesis was to analyze Konecranes’ global employer brand image for ... -
Consumer Brand Awareness – Fitness Industry, Instagram and Influencing Female Millennials
(2020)The subject of the thesis is consumer brand awareness on Instagram – fitness industry and millennials. Brand awareness of consumers is vital for increasing company revenue as well as selling services or products. Social ... -
Consumer Perception Towards Chinese Cars in Russia
(2020)In the age of globalisation, many Chinese companies are trying to occupy different market niches in different countries. The Russian market, in general, is a tough place for competition, especially in the car segment. The ...


















