Theseus - Selaus asiasanan mukaan "brands"
Viitteet 61-80 / 377
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CBA League sponsored by Li Ning Sports Company strategy and effect research
(2023)With the rise of the sports industry, sports brand sponsorship has become the key to increase awareness and purchase intention.CBA , as China's top basketball league, has great influence. As the only sports equipment ... -
Circular Homeware : A Circular Economy Design Brand Concept
(2021)This final project outlines a circular economy homeware design brand concept, from brand idea to product prototypes. It also presents the basis of the concept and the development method and its results. The circular ... -
Collaboratively and Sustainably Marketing Company X’s Innovation
(2021)To address the plastic waste problem, Company X has developed a unique sustainable in-novation. Given the complexities of sustainability, it is not immediately clear how these novel materials and products should be marketed. ... -
Communication and Networking between Social Media Influencers and PR offices
(2023)Social media and social media influencers have become an effective way of marketing for brands. Social media influencers have a lot of influence over their community and followers, and depending on the size of an influencer, ... -
Company values as a foundation for building an HR-brand : case: Maritime Montering AS
(2023)The goal of the research is to identify the potential prospects of HR-brand and to determine the necessity of using this strategy for the case company. The relevance of this topic stands on the increasing connection of ... -
Comparative Advertising - a deadly marketing tactic in the competition
(2019)The thesis aims to study comparative advertising in a brand war. For further investigation, the dissertation addresses two prime questions. The first one is about the impacts of comparative advertising on brand and consumers. ... -
Comparative analysis of Finnish fashion brands in terms of, sustainable initiative and Transpar ency of their sustainability action
(2024)The implementation and communication of sustainability practices by Finnish fashion businesses are thoroughly examined in the thesis, “Comparative analysis of Finnish fashion brands in terms of, sustainable initiative and ... -
Consumer Brand Awareness – Fitness Industry, Instagram and Influencing Female Millennials
(2020)The subject of the thesis is consumer brand awareness on Instagram – fitness industry and millennials. Brand awareness of consumers is vital for increasing company revenue as well as selling services or products. Social ... -
Consumer Buying Behavior in Nepal and in Finland : Market Dominated Variables
(2020)Clothing industry is one of the crucial industries for the economy of both countries, Nepal and Finland. The goal of the study was to find out how the buying behavior of a Nepalese consumer differs from a Finnish consumer ... -
Consumer Purchase Behaviour in the Luxury Beauty Industry
(2023)This bachelor’s thesis was a study conducted for the Degree Programme International Business with a major in Customer Relationship management and Communication. The study aimed to examine the consumer purchase behaviour ... -
Consumer Reliability on their Purchase of Green Products
(2020)Green marketing and products have been increasingly discussed trend within the field of business. As a global issue, climate change has placed a heavy ethical burden on the consumer to take actions to mitigate it. From a ... -
Content Marketing Strategies for International Education Institutions in the Chinese Market
(2024)The thesis investigates content marketing strategies of international education institutions on the Chinese market, by providing and promoting their brands and educational offerings on Chinese social media platforms – ... -
Corporate Branding in Startups and Its Effects on Creating Social Media Brand Advocates
(2020)Startup companies are important creators of new jobs and technological innovation. However, many of them fail before reaching substantial growth. The reasons for failure are various and lack of corporate brand is only one ... -
Cosmetic Brand Value In The Finnish Market
(2023)Tämä opinnäytetyö tutkii kosmetiikkabrändin merkitystä Suomen markkinoilla ja brändin arvoa. Tutkimuksessa käsitellään muun muassa; brändin pääoman merkitystä, suomalaista kuluttajakäyttäytymistä, asiakasuskollisuutta ja ... -
Counterfeit Impact on High-end Luxury Products: investigating French Generation Z Consumers’ Attitude towards High-end Luxury Counterfeit Products and Purchasing Intention.
(2023)The phenomenon of counterfeiting continues to spread more and more around the world every day. As a result, the resulting problems continue to affect luxury brands and damage their image. Nevertheless, only lately has the ... -
Create its brand when you are influencer, known: strategic opportunity : Caroline Receveur (Wandertea & RECC Paris)
(2020)Nowadays, social networks are very present in our lives, especially in the life of the author. On these online platforms, more precisely on Instagram, there are these personalities who have a huge success with the population, ... -
Creating a Brand for a Startup: Case Pelikasvatus Kainuu Oy (Stars of the North)
(2023)The thesis was commissioned by a local startup company called Pelikasvatus Kainuu Oy, a company that specializes in game education and afternoon hobby activities for children. The purpose of this thesis was to create ... -
Creating a customer-driven marketing strategy : case company: Streamauto Oy
(2022)The company achieves good results of marketing activity through the use of new marketing tools and approaches. An important role in this process plays the analysis of the marketing environment and the current marketing ... -
Creating Impactful Brand Guidelines for JCI Havis Amanda.
(2022)Non-governmental organizations support society by creating opportunities for education, advocacy, and networking. By applying business logic to their strategy, these organizations can increase their impact. One element of ... -
Creating Instagram Content in a Fabric Store
(2019)The purpose of this thesis is to find out what kind of content interests the customers of the commissioner company Kangaskauppa Keltainen, and to find out if it is possible to impact on the sales with the help of Instagram ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad

















