Theseus - Selaus asiasanan mukaan "consumer behaviour"
Viitteet 61-80 / 484
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Consumer attitudes toward medical skin care and their impact on the customer journey within an international context
(2020)P&M Cosmetics GmbH & Co. KG wants to generate insights based on consumer attitudes along the customer journey (CJ) in selected international markets. An extensive literature review on the study of attitudes was conducted ... -
Consumer Attitudes Towards Online Social Media Video Advertisements
(2023)In today’s digital online environment, social media has greatly influenced consumer purchasing habits leading them to spend more than they otherwise would despite record high inflation during the pandemic. Younger generations ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Consumer attitudes towards Open Banking
(2023)This qualitative study aims to generate insight to consumers attitudes towards open banking and addresses two research questions: 1. What are the consumer attitudes towards open banking? and 2. Are there differences in ... -
Consumer awareness on sustainable fashion
(2021)The thesis work studied the factors influencing the decision-making process of the consumers for purchasing sustainable fashion products. Consequently, the research aim was to evaluate the customer opinion of sustainable ... -
Consumer behavior focusing on willingness to prefer ecological choices : buyer's attitudes and motivation towards plant-based options
(2023)The topic of this quantitative research was consumer behavior and what affects individual’s willingness for purchasing plant-based protein products in Finland. Consumer behavior stands for purchasing, consumption and ... -
Consumer Behavior of League of Legends Players
(2023)The purpose of this thesis was to find out why players buy purely aesthetic virtual goods in the free-to-play video game League of Legends, how often do they buy them and what are the reasons they spend money on them. The ... -
Consumer Behavior of Young Finns Towards Second-Hand Clothing
(2024)Given the growing concerns about global warming and environmental concerns this thesis looked into the growing trend of second-hand clothing consumption among young Finns as a sustainable alternative to fast fashion with-in ... -
Consumer Behavior Trends in Kyrgyzstan : a Focus on Generation Z
(2023)In this thesis, the main objective is to conduct an analysis of the trends that have a significant influence on the consumer behavior of Generation Z representatives in Kyrgyzstan. The goal of this research is to explore ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Consumer behaviour : Apple advertising and branding strategies
(2024)This thesis discusses the topics of branding and advertising by Apple Inc. and their impact on consumer behaviour in the smartphone sector. In the context of the contemporary globalized and innovative busi ness environment, ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Consumer Behaviour and Social Movements: Consumer Activism in Brazil and Finland
(2021)The aim of this study was to compare consumer behaviour, engagement in social causes and consumer activism between Brazil and Finland. The study investigated the influence of social engagement on consumers activism in ... -
Consumer Behaviour and Sustainable Customer Perception In Tokmanni
(2021)Tokmanni is Finland’s leading discount retailer chain. Tokmanni aims to have responsible sourcing, reduce their environmental impact, and become even more sustainable within their operations. The purpose of this thesis is ... -
Consumer Behaviour in China's Pet Food Industry
(2022)This thesis seeks to understand the position and relevance of Chinese consumer behavior and how it affects the Chinese pet food market, by examining four factors of consumer behavior. The purpose of this thesis is also to ... -
Consumer Behaviour in Sustainable Fashion Industry
(2021)Sustainability in the world has gained increased popularity and has become a driving trend. The latest fashion trend is not a seasonal color or a must-have style, it is the concept of sustainable fashion and ethical ... -
Consumer Behaviour in the Fashion Industry : The Impact of Social Media Platforms and the Future of Social Media Marketing
(2024)This thesis explores how different social media platforms affect consumer behavior in the fashion industry, and looks into the future of social media marketing. With fashion trends changing so fast, the role that new ... -
Consumer behaviour on sustainable fashion choices : case study: Lagoom Online Swap Events
(2021)The main purpose of this research is to explore consumer behavior towards online clothes swapping events. The study concentrates on finding the reasons behind consumers’ lack of interest in participating in swap events ... -
Consumer behaviour survey; Factors affecting consumer’s wine purchasing decision in a restaurant
(2019)The main purpose of this thesis was to conduct a consumer behaviour survey for the case company Wihuri Wine Academy. The overall objective was to study and understand the consumers wine purchasing decision and what factors ... -
Consumer behaviour towards different types of food take-out methods in Finland during the COVID-19 pandemic : case: Thai Vegan Kitchen
(2021)The COVID-19 pandemic and social distancing are profoundly disrupting the restaurant industry in Finland and consumer behaviour in buying food. Besides that, food take-out services are the solution to solve the difficulty. ... -
Consumer Buying Behavior in Nepal and in Finland : Market Dominated Variables
(2020)Clothing industry is one of the crucial industries for the economy of both countries, Nepal and Finland. The goal of the study was to find out how the buying behavior of a Nepalese consumer differs from a Finnish consumer ... -
Consumer buying behavior in the automobile industry in Bangladesh : A qualitative study of the customers of Pragoti Industries Limited
(2020)The aim of the thesis was to increase the understanding of consumer buying behavior in the automobile industry in Bangladesh. In order to accomplish the aim of the thesis, three research questions were set: What are the ... -
Consumer Consumption Behavior in Online Store and in Brick-and-Mortar Store
(2021)Opinnäytetyön tavoitteena oli tutkia, miten kulutuskäyttäytyminen on muuttunut yhteistyöyrityksen kivijalkakaupassa verkkokaupan avaamisen seurauksena. Opinnäytetyö kirjoitettiin yhteistyössä erään Suomessa toimivan ...















