Theseus - Selaus asiasanan mukaan "consumers"
Viitteet 61-80 / 142
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Exploring The Colorful World Of Fashion
(2024)The main aim of this thesis is to research information about the impacts of different colors in fashion either positively or negatively. It is to benefit fashion consumers by understanding how different colors may influence ... -
Exploring the impact of green labelling on consumer purchasing decisions in fashion in Finland
(2023)The negative social and environmental effects of the fashion industry have push the introduction of sustainability measures, such as the use of green labelling to influence consumer purchasing decisions. The purpose of ... -
Exploring the impact of social media marketing and engagement on apparel purchase decisions : a study on Pakistani students in Finland
(2024)The purpose of this study was to explore the impact of social media marketing and engagement on consumer purchase decisions. The focus was made on the apparel industry due to its growing poten-tial and impact through social ... -
Exploring the use of the socital marketing concept within consumer packaging in Finland : how does green packaging affect consumer purchasing behaviour?
(2024)This thesis was an analysis of sustainable packaging methods, with the goal of determining what the consumer perception of different packaging methods are in Finland and what effect it can have on business performance. The ... -
FACTORS AFFECTING CONSUMER BEHAVIOR IN PURCHASING SUSTAINABLE FASHION PRODUCTS
(2020)The purpose of this study was to increase the understanding about sustainable consumer behavior, the situation of the sustainable fashion industry, environmental awareness, and the gap between environmental awareness and ... -
Factors affecting Z generations green purchasing decision
(2021)Year after year, green marketing is becoming an increasingly important field of marketing. Increasing environmental awareness leads to more environmentally friendly purchasing behavior. In order to meet demand, companies ... -
Factors influencing consumer behavior of smartphone users in the Nepalese market
(2024)Smartphones, used for various purposes, are one of the most popular devices in the world. The usage of smartphones is growing day-by-day around the world including Nepal. Variety of brands for smartphone are available in ... -
Fan Engagement and Motivating Factors to Attend Live Basketball Games Among Generation Y and Z Consumers : Case Kouvolan Kouvot ry
(2021)Kouvolan Kouvot has been one of the most successful basketball organization in Finnish basketball for a long time, and the organization has gained a strong fanbase over the years. In its’ own area in the city of Kouvola, ... -
Finnish Consumers’ Attitudes Towards Sustainable Fashion
(2022)The objective of the thesis is to learn about the attitudes of Finnish people towards sustainable fashion. The aim is to find out through research if consumers in Finland are interested in sustainable fashion consumption ... -
Finnish Luxury Fashion Consumption: a Customer Perspective
(2021)The purpose of this research is to understand and define Finnish luxury fashion consumption from a customer perspective. The study examines consumer behavior, attitude, motivation, and perception as core concepts that ... -
“Greenfluencers” As Part Of Sustainable Marketing Strategies And Their Effect On Consumer Reachability
(2024)This thesis investigates how the new concept of Greenfluencers, that come with the emergence of sustainable practices, can be part of established sustainable marketing strategies and how they influence consumer reachability ... -
Greenwashing and Consumer Trust
(2020)Greenwashing has become a big phenomenon in today’s consumer society. Consumer motivations and interest in environmental friendliness are at an all-time high and they keep climbing. Sustainability has been a megatrend ... -
How can Myst1s Gaming develop its E-sports brand based on consumer preferences
(2021)The goal of this thesis was to develop Myst1s Gaming`s E-sports brand based on consumer preferences. The commissioned company is a relatively new start-up and therefore demand for researching the customer motivation is ... -
How email marketing affects Vietnamese generation Z’s purchasing decisions : a survey of young generation Z consumers in Vietnam
(2021)Since the introduction of the internet, marketing has shifted and formed a new marketing strategy called digital marketing including email marketing. Despite the dominance of search engine ads and social media ads in ... -
How the organizational structure of the marketing department is impacted by ongoing changes in digital marketing and consumer behavior.
(2021)The purpose of this study was to gain more profound knowledge of marketing departments in organizations and understand how aspects such as digital marketing, technology, data, and consumer behavior are affecting the daily ... -
Impact of Consumer Behavior towards Bakery Products
(2023)Abstract Author(s): Hiral Patel (GBMY22K) Title of the Publication: Impact of Consumer Behavior Towards Bakery Products Degree Title: Master’s in Global Business Management (Full-Time) Keywords: Consumer Behavior, ... -
Impact of green marketing on consumer purchase intention : A study of Amazon's Customers
(2022)This research work aimed to investigate the impact created by green marketing on the purchase intention of consumers. To carry out the study, the ecommerce industry was selected by focusing on Amazon. Amazon is one of the ... -
Impact of Social Media Influencer’s Characteristics on Consumer Purchase Intention and Behavior in French Luxury Fashion Brands
(2024)This research investigates the influence of social media influencers' characteristics on consumer purchase intention and behavior within French luxury fashion brands. The study employs a deductive approach, utilizing the ... -
IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR
(2020)The impacts of social media marketing on consumer behavior was studied. Five objectives were targeted, which were: to explore the history and current trends of social media marketing; to determine the impacts of social ... -
In digital word-of-mouth we trust? : consumer attitudes towards sales and marketing content posted in community-level Facebook groups
(2022)This thesis sets out to investigate consumer attitudes towards community-level Facebook noticeboard groups and subsequently, determine the value of these groups to tech-averse micro- enterprises who rely heavily on offline ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad


















