Theseus - Selaus asiasanan mukaan "digital marketing"
Viitteet 61-80 / 434
-
Customer engagement on social media : case study: Scandic Grand Central Helsinki
(2023)Over the years, there has been a great improvement in technology, making communication and other online activities easy and fun. Many people started engaging on social media on a daily base either by shopping, researching, ... -
CUSTOMER ENGAGEMENT VIA SOCIAL MEDIA. HOW DOES SOCIAL MEDIA MARKETING AFFECT CONSUMER DECISION-MAKING PROCESS AND SALES? CASE: ASOS
(2021)This paper examines how social media marketing helps to increase sales by influencing consumer decision-making processes. In this thesis all the significant parts of social media and consumer behaviour are covered: major ... -
Customer Response Analysis for Facebook Marketing – Case Study: Cheapsleep Hostel Helsinki
(2019)Digital Marketing is becoming essential in the globalization age. The marketing activities performed on social media networks have high efficiency due to the ability to reach audiences without any border. However, reaching ... -
Customer retention and acquisition from German market
(2021)Globalization has increased the popularity of online shopping. Consumers have more opportunities to fulfill their needs by using foreign websites. The commissioner for this thesis was Backstage Rock Shop Oy. The company ... -
Customer satisfaction and digital strategy : Total-Henkilöstöpalvelut Oy
(2021)Excellent service pays off because it creates true customers who will use the company’s services again and praise it to others. Customer satisfaction is the leading indicator for measuring customer loyalty, for identifying ... -
Data Driven Optimization for Digital Recruitment Marketing: A Pilot Study
(2020)PHZ Full Stack Oy is an IT-consulting organization, which has ongoing recruits for projects. PHZ Full Stack uses multiple different digital channels for recruitment. The objective of the thesis is to optimize the recruitment ... -
Data-driven content marketing for rapidly growing online business
(2022)A fundamental need for growing an online business is to drive traffic to the website through various sources. The online business needs to develop a content marketing strategy to drive organic traffic to the business ... -
Data-driven marketing: a strategic guide for Oy Vallila Collection Ab to advance in data maturity
(2022)Data-driven marketing means the strategy of using big data, acquired from customers and prospects, to improve marketing performance, personalisation and customer reach. In an era of increasing digital competition, many ... -
Definig a business-to-business customer journey : Company X
(2019)The subject of this thesis was defining a customer journey for a starting digital marketing agency that offers services in the B2B sector. The objective of this thesis was to analyze and define the customer journey, and ... -
Designing a Digital Marketing Plan for a Flower Shop Café: Case Kimppu
(2022)The purpose of this thesis is to create a digital marketing plan for a flower shop café called Kimppu. Kimppu is a new company and as a new company it is competing for attention against other local businesses. As a newcomer ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Designing an Affiliate Marketing Website for an Upcoming Start-Up
(2022)This is a project-based thesis that aims to provide a basic understanding of affiliate marketing mainly to affiliates, but it allows the consumers to understand the marketing tactics as well. This thesis is structured into ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Designing New Marketing Solutions and Recommendations through Social Media for Case Company Formal Friday
(2021)This thesis project was commissioned by the author´s employer, Formal Friday, a Finnish outdoor clothing brand based in Helsinki. The main purpose of this project is to create a development plan for the use of social media ... -
Developing a digital marketing funnel for a B2B company
(2020)This thesis work is executed as a research-based document for Company X, a technical consulting service provider operating in renewable energy industry. The main objective of the work is to investigate how to develop a ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Developing a digital marketing plan for a health tech consulting company
(2020)This research is done by the author for Lean Entries Ltd., who is the commissioner of this thesis. The subject of this thesis was also based on the interest of the commissioning company’s in improving its digital marketing ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Developing a digital marketing plan for a small shop in Vietnam : May Bin - a cosmetics shop in Ho Chi Minh City
(2020)Online shopping has generated significant interest in Vietnam due to its convenience and flexibility for both retailers and customers. Along with that, the rising of social media usage in Vietnam also significantly affects ... -
Developing a Digital Marketing Plan for Kajaani University of Applied Sciences Master School
(2023)Digital marketing plays a vital role in ensuring the success of educational institutions in today's competitive marketplace. This thesis, commissioned by the Master School of Kajaani University of Applied Sciences, aims ... -
Developing a digital marketing strategy for a small B2B company – pitfalls to avoid and learning experiences
(2022)Digital marketing is an increasingly important domain for companies to interact with their customers (Visser et al. 2018). Being successful with digital marketing requires marketers to have a good understanding of potential ... -
Developing a Social Media Marketing Plan for a Construction Company in Japan
(2019)The purpose of this thesis is to create a cost effective, and thorough social media marketing plan for Japanese construction company, Phoenix Home. Social media marketing is increasingly becoming the focus of businesses ... -
Developing an effective email marketing strategy for Edicto Ltd.
(2020)The thesis study was commissioned by Edicto Ltd., who is an IT-services company based in Tampere, Finland. They are working in the field of cloud service that is easy to use with a high level of security. Understanding ... -
Developing an effective email marketing strategy through a newsletter for the case company - Jalofoods
(2021)Covid-19 pandemic has shut down the whole world and affected businesses. Communicating with customers has become more important than ever. Email is still one of the best marketing tools to communicate and engage with ...















