Theseus - Selaus asiasanan mukaan "purchasing"
Viitteet 61-62 / 62
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Vietnamese Generation Z online purchasing behavior toward sustainability : eco-friendly products on e-commerce
(2023)The objective of this thesis was to understand the critical factors shaping the purchasing behaviors of Vietnamese consumers concerning eco-friendly products on e-commerce platforms. The thesis outcome served as a customer- ... -
Willingness between age groups to buy or rent second-hand vs. buying new products : the case of Lainappi Oy
(2023)In response to the changing landscape of consumer behaviour influenced by digitalisation, environmental awareness and global crises, this Master's thesis examines the determinants that influence consumer preferences in ...

