Theseus - Selaus tekijän mukaan "Haaga-Helia ammattikorkeakoulu"

    • Digitaalisten palveluiden saavutettavuus erityisryhmille 

      Gardziella, Riitta (Haaga-Helia ammattikorkeakoulu, 2017)
      Elämme digitalisoituvassa maailmassa, jossa palvelut siirtyvät enenevässä määrin tietoverkkoon niin yksityisellä sektorilla kuin valtion hallinnossakin. Verkkopalvelut antavat uusia mahdollisuuksia myös vammaisille ihmisille ...
    • Digitaalisten palvelujen testaajan päiväkirja 

      Gustafsson, Silja (Haaga-Helia ammattikorkeakoulu, 2018)
      Tämä työ on portfoliomainen päiväkirjaopinnäytetyö, joka muodostuu kymmenen seurantaviikon päiväkirjamerkinnöistä ja viikkoanalyyseistä. Päiväkirja on toteutettu 2.4.2018 - 8.6.2018 välisenä aikana. Päivittäisissä merkinnöissä ...
    • Digital advertising campaign in the Singaporean market: Southern Vietnam Poultry Breeding Joint Stock Company (SVPC) 

      Ngo, Lam (Haaga-Helia ammattikorkeakoulu, 2016)
      This thesis was written to help Southern Vietnam Poultry Breeding Joint Stock Company (SVPC) to advertise its brand image in Singapore. The revolution of technology has changed the way people interact and therefore ...
    • Digital Communications Plan and Multichannel Strategy Formulation for the Bedding Industry : Case Company X 

      Vogasianos, Eva-Maria (Haaga-Helia ammattikorkeakoulu, 2017)
      Bedding industry is rapidly evolving into a lucrative marketplace due to celebrity sponsorships, high style and product innovations. The industry is centered around lifestyle attitudes that are becoming increasingly ...
    • Digital Innovations: Startup Marketing Strategy for Global Growth 

      Gröhn, Hanna (Haaga-Helia ammattikorkeakoulu, 2017)
      This thesis discusses the relatively new phenomena of innovative digital products created by startup companies, who often must scale globally fast, before the volatile trends or the fierce competition of the digital ...
    • Digital Marketing Approaches For Nepal : Case study of Tourism Companies 

      Sharma, Bikram (Haaga-Helia ammattikorkeakoulu, 2018)
      Since, a Nepal country with a different cultures and ethnic groups has some prospective in the terms of future tourism so the main aim for choosing this topic is to make the concept of the cultural diversity more broad and ...
    • Digital Marketing Communication guidelines for a Scuba Diving Company 

      Heiskanen, Anna (Haaga-Helia ammattikorkeakoulu, 2018)
      This thesis was written for a Finnish scuba diving school, Koh Tao Divers, located in Thailand. Koh Tao Divers has a strong and loyal customer base in Finland, and they want to maintain a fruitful and long-lasting relationship ...
    • Digital marketing guide for B2B start-up. Case Circology 

      Bui, Viet (Haaga-Helia ammattikorkeakoulu, 2018)
      This thesis is a product-based study. The objective of this thesis is to create a digital marketing guide in the form of a handbook for the commissioning company - Circology and give them insights into different business ...
    • Digital marketing influence in the Dutch retail industry : Developing a business plan for a digital marketing agency specialized in retail 

      Brandsma, Audry (Haaga-Helia ammattikorkeakoulu, 2018)
      Digital marketing is changing the way that retail companies communicate and maintain relationships with their customers. The consumers are at the forefront of dictating how they choose to connect with retail companies. Due ...
    • Digital Marketing Plan Case: HEMMI Kodit 

      Hemmilä, Anni (Haaga-Helia ammattikorkeakoulu, 2016)
      This is a product-based thesis that was made for a small Finnish company HEMMI Kodit. HEMMI Kodit provides assessibility products and consultations in Lahti region in Southern Finland. It is a new company that wants to ...
    • Digital marketing plan for a non-profit organization 

      Medell, Kristi (Haaga-Helia ammattikorkeakoulu, 2018)
      This is a project oriented thesis with the objective of creating a digital marketing plan for the commissioning organization Small Steps. The theoretical framework explains the digital marketing terms and methods and ...
    • Digital marketing plan for a non-profit organization. Case: Nordic ASEAN Business Forum Ry 

      Ngo, Chi (Haaga-Helia ammattikorkeakoulu, 2017)
      The Internet is changing people’s lives as well as the way organizations operate. In fact, digitalization and digital marketing are considered essential in organization’s operations. In this context, the capability to ...
    • Digital Marketing Plan for Chez Marius 

      Ulma, Joni (Haaga-Helia ammattikorkeakoulu, 2018)
      The field of marketing is changing constantly due to the introduction of new technologies and new services. This means that marketers need to keep up with the changes to stay relevant to their customers and keep attracting ...
    • Digital Marketing Plan for Healthinki 

      Harkai, Orsolya (Haaga-Helia ammattikorkeakoulu, 2017)
      This paper is a product oriented thesis that introduces digital marketing to a small-­sized hospitality business. The commissioning company is a lifestyle café in the center of Helsinki that serves nutritious, healthy food ...
    • Digital Marketing Plan for Lounasravintola Mango 

      Ohanwe, Marita (Haaga-Helia ammattikorkeakoulu, 2018)
      Lounasravintola Mango is a lunch restaurant serving a delicious mixture of Finnish- and Asian-styled cuisine. As a company, it includes both a restaurant and a café side. The restaurant was opened in the summer of 2017, ...
    • Digital Marketing Plan for Ravintola Super Bowl 

      Arkhipova, Olga (Haaga-Helia ammattikorkeakoulu, 2018)
      The current paper is a product-oriented thesis that aimed to create a digital marketing plan for a small-sized company operating in the restaurant industry. The plan is based on PR Smith’s SOSTAC® planning system and focuses ...
    • Digital Marketing Strategies for a Computer Company in Helsinki. Case study: CIMOS Oy 

      Bui, Ngoc (Haaga-Helia ammattikorkeakoulu, 2017)
      Along with the development of technology, people interact more with various type of electronic devices. Therefore, digital marketing becomes one of the most efficient way to communicate and approach to potential customers. ...
    • Digital Marketing Strategy with the Help of Web Analytics : Case study: Best Western Plus Hotel Haaga 

      Potapova, Mariia (Haaga-Helia ammattikorkeakoulu, 2017)
      This is a research-based thesis that was made for Best Western Plus Hotel Haaga, located in Helsinki. The hotel is on the market for quite a long time, but their digital marketing might need some improvement. The goal of ...
    • Digital Promotion of ASUS Smartphones in the Ukrainian Market 

      Tykhonenko, Diana (Haaga-Helia ammattikorkeakoulu, 2018)
      This is a product-based thesis commissioned by the Ukrainian representative of ASUS, a multinational electronics company. The organisation’s objective is to increase the sales of the smartphones along with raising brand ...
    • Digital Service Design for Service-Oriented Business Models 

      Alamäki, Ari; Dirin, Amir (Laurea ammattikorkeakoulu, 2015)
      Today, digital solutions are integral and strategic parts of most service-oriented organizations. Similarly, the ICT (information and communication technologies) sectors are also moving towards service-oriented business ...