Theseus - Selaus asiasanan mukaan "advertising"
Viitteet 81-100 / 136
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Markkinointipelin suunnittelu ja toteutus
(2024)Audience around video games has changed significantly during the last decades. This has led to more versatile opportunities around in-game advertising. In modern advertising environment, games have become an effective ... -
Markkinointivideon tuottaminen ja kuvaaminen
(2024)Tässä opinnäytetyössä tuotan, kuvaan ja editoin Amphion Loudspeakers Ltd:lle lyhyen, elokuvallisen markkinointivideon. Työn kirjallinen osuus seuraa tämän tuotantoprosessin eri vaiheita ja analysoin sen aikana tehtyjä ... -
Mobile application monetization methods and user attitudes
(2024)The purpose of this thesis is to gain insight on the attitudes and preferences of regular mobile device users towards mobile application monetization. The topic was chosen for the purpose of learning and gaining information ... -
Mobile Gaming: Advertising and User Experience - Impact of Ad Source Quality on User Experience
(2021)The commissioner for this thesis is Fingersoft, an Oulu-based company that was founded in 2012. The company operates in mobile gaming industry and has developed the very successful Hill Climb Racing. With all its titles ... -
Premium Brand Identity and value adding emotional storytelling
(2020)This thesis is made into a case study as it has been commissioned by the ceramic tableware company Vaja Finland. The case owner wanted to research what the cornerstones of a Premium Brand on the Finnish market would look ... -
Promoting the event for game developers to Japanese market – Case: Game Developers World Championship
(2021)The commissioner of this thesis is GDWC – the Game Developers World Championship, which is an online event for game developers and the managements are based in Finland. The author had practical training at GDWC in 2020 and ... -
Provocative advertising and its impact on young people in Finland – a focus group study of people age 16-25
(2020)There are countless of different advertisements floating all over the world nowadays and people, who can be viewed and consumers, buyers or watchers have a hard time memorizing or being impressed by any of them since they ... -
Relevance of local market intelligence to Oatly's Advertising for Mexican consumers
(2021)In today’s globalized world, standardized advertising campaigns have become increasingly common. Consequently, many global campaigns lack important components of the receiving culture, thus inflicting in less effective ... -
Social media impact on small business promotion
(2024)The thesis delves into the transformative impact of globalization on small businesses, particularly in the realm of social media utilization for growth and promotion. In this world of technological advance, social media ... -
Storytelling and visual art in advertising : an approach towards creative and impactful advertising content
(2021)Storytelling and visual art are two significant illustrations for the creativity of content marketing; whereas the importance of two methods are ignored frequently by content creators and marketers. The study aims to clarify ... -
Strengthening brand awareness through paid social media marketing : case: Kitchen Joy
(2020)Social media has become an important platform for marketers to reach their potential audiences as well as a meeting place for brands and consumers. Social media can be used as a tool for brands to increase their brand ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Sustainable Digital Advertising: The State of Sustainability within the Digital Advertising Industry in Finland
(2023)Inspired by the global advertising industry-wide movement towards sustainability, the author and the commissioning company IAB Finland wanted to research the state of sustainability within Finland's digital advertising ... -
Technological innovations in digital content monetization : a user-centric approach to revolutionizing the advertising landscape
(2024)Digitaalisella monetisoinnilla tarkoitetaan prosesseja ja menetelmiä, joilla internetissä oleva sisältö muutetaan taloudellisesti arvokkaaksi. Tässä opinnäytetyössä tarkastellaan erityisesti digitaalisen sisällön monetisoinnin ... -
The Benefits of Guerilla Marketing
(2021)The purpose of this thesis is to give an overview of the concept of guerilla marketing. Additionally, this thesis describes its application within the marketing mix and its instruments and informs about the benefits that ... -
The best of both worlds - spark ads for brand growth on TikTok
(2024)Spark Ads has become the new standard way of paid advertising for brands on TikTok in Finland. This thesis aims to showcase what Spark Ads are and how brand can combine them with effective organic content on TikTok to ... -
The Business Potential of Using Celebrities for Advertising
(2024)Advertising is omnipresent in our society. We see it everywhere, every day. There are countless brands all over the world, and countless ways to advertise. Many brands or companies use celebrities to promote the products ... -
The Challenges of Content Creation in Fast-Moving Consumer Goods Marketing in Central and Eastern Europe
(2020)This Bachelor’s Thesis examines the challenges content creators face when creating content for the marketing purposes in Central and Eastern Europe (CEE). The primary objective of the study was to identify the challenges ... -
The daily newspaper industry in Bangladesh: A study on branding and promotion strategy
(2022)Newspapers are just another item we use on a daily basis. A newspaper can become a well-known brand by using the right branding techniques. This study's main goal is to identify effective promoting and branding strategies ... -
The development of visual advertising in the era of data analytics
(2020)The purpose of this study is to explore and investigate the evolution of visual advertising and how data analytics has impacted these changes. This thesis aims to describe the evolution of visual advertising, what is its ... -
The Effect of Advertising on Consumer Behaviour in Finland
(2020)The topic of the study is the effect of advertising on consumer behavior in Finland. The aim of the research is to examine the impact of advertising on consumer behavior as well as to determine the advertising channels ...


















