Theseus - Selaus asiasanan mukaan "branding"
Viitteet 81-100 / 363
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Consumer Purchase Behaviour in the Luxury Beauty Industry
(2023)This bachelor’s thesis was a study conducted for the Degree Programme International Business with a major in Customer Relationship management and Communication. The study aimed to examine the consumer purchase behaviour ... -
Consumer Reliability on their Purchase of Green Products
(2020)Green marketing and products have been increasingly discussed trend within the field of business. As a global issue, climate change has placed a heavy ethical burden on the consumer to take actions to mitigate it. From a ... -
Corporate Branding in Startups and Its Effects on Creating Social Media Brand Advocates
(2020)Startup companies are important creators of new jobs and technological innovation. However, many of them fail before reaching substantial growth. The reasons for failure are various and lack of corporate brand is only one ... -
Crafting Consumer Cravings: Uncovering the Influence of Labelling and Packaging in the Craft Beer Scene : A Study on the Influence of Craft Beer Packaging and Labelling on Consumer Preferences During the Buying Decision Process
(2024)Inspired by the diversification of increasingly expressive packaging designs in the craft beer market, this thesis aimed to study the implications of packaging and labelling on consumer behaviours within this niche, ... -
Creating a Brand for a Startup: Case Pelikasvatus Kainuu Oy (Stars of the North)
(2023)The thesis was commissioned by a local startup company called Pelikasvatus Kainuu Oy, a company that specializes in game education and afternoon hobby activities for children. The purpose of this thesis was to create ... -
Creating an enhanced brand identity for Department Y within Company X
(2020)This bachelor’s thesis was carried out as a project for Department Y which is a part of a larger organization, Company X. Both Company X and Department Y are operating in the B2B field. The objective of this thesis was to ... -
Creating Impactful Brand Guidelines for JCI Havis Amanda.
(2022)Non-governmental organizations support society by creating opportunities for education, advocacy, and networking. By applying business logic to their strategy, these organizations can increase their impact. One element of ... -
Creating marketing strategy for the clothing brand in Finland
(2021)During research process author of thesis work and developer of Brand L. got clear understanding of main point which marketing strategy for small clothing should cover. Same time, current trends of marketing for small size ... -
Creating Usable Promotional Materials for Building Brand Awareness and Growing the Sport of Rugby in Finland for Junior Players
(2023)The topic of this thesis is the promotion of the sport of Rugby Union in Finland. The motivations for this thesis stemmed from the author´s positive experiences and background in youth rugby. It is the author´s strong ... -
Creating visual guidelines for a small IT company : case Valuc Oy
(2021)Valuc Oy is a one-person IT company, mainly operating in database implementation and consulting. Valuc Oy has been in business since 2017 and it already had customers and projects when it was founded. The company did not ... -
Creating Visual Identity and Brand Guidelines to achieve Consistency in Brand Experience – Case Kokonat
(2020)Many marketers acknowledge the importance of building and managing a brand. However, the process of creating a visual brand identity tends to be overlooked. In many cases, the visual identity is solely associated with the ... -
Creation of an attractive digital brand for an online store within the City of Yekaterinburg : planning marketing mix for Uniland
(2022)When choosing the topic of the Thesis, it was important for the author to show how realistic it is to create a working Marketing Strategy plan for a medium-sized company providing services on the Internet. The success of ... -
Crocs Inc. - Marketing and Branding and their Effect on Sales and Consumer Buying Behavior
(2021)The aim of the study is to determine how marketing and branding strategies affects Crocs’ sales as well as to evaluate and discuss how consumer perception of Crocs influences their buying decisions. This topic was chosen ... -
Customer at the center of a live sport event : case: Motonet GP Lahti 2022
(2022)The thesis examined how to increase customer experience in a live sport event and how to attract new customer groups to participate focusing especially for people aged 16 to 34. The theoretical part of the study approached ... -
Customer perception of a downscale vertical brand extension : SATS Finland Oy
(2021)This thesis was commissioned by SATS Finland Oy. The company has extended its services from the core brand category by using the downscale vertical brand extension method in the Turku region. The objective of the thesis ... -
Customer-centric Approach in Starting a Cosmetics Business
(2021)The goals of this thesis were to determine two things: how can an aspiring online cosmetics store operate in a customer-centric way while being profitable, along with how popular are South Korean beauty products in Finland ... -
D&I in employer branding: meaningfulness of diversity in a “Great place to work”
(2022)Currently, numerous forces have been affecting contemporary work markets forcing businesses to re-think and modify their procedures what comes to their main capital – the people, employees and workforce. Stakeholders of ... -
Deconstructing layers of luxury, branding and cultural production : insights into the value of art, beauty & fashion
(2023)This study aims to deconstruct the layers of luxury branding, and cultural production, with a particular focus on the interconnectivity between art, beauty, luxury and fashion. The difficulty in defining luxury will be ... -
Defining Brand Voice Through Buyer Personas for Ruohonjuuri Oy
(2021)The objective of the thesis was to achieve an in-depth understanding of Ruohonjuuri Oy's Swedish store's (named Happy Food Store) customers, by surveying and using data-analysis methods to compile representative buyer ... -
Design Thinking in Innovation Consulting
(2020)The innovation is the greatest competitive advantage nowadays. As Peter Drucker said in one of his marketing discussions, “Because the purpose of business is to create a customer, the business enterprise has two–and only ...



















