Theseus - Selaus asiasanan mukaan "brands"
Viitteet 81-100 / 377
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Creating marketing strategy for the clothing brand in Finland
(2021)During research process author of thesis work and developer of Brand L. got clear understanding of main point which marketing strategy for small clothing should cover. Same time, current trends of marketing for small size ... -
Creating talent management strategy : case Isojoen Konehalli Oy
(2023)Attracting talented employees into a company and being able to develop, train, and retain them within the company is increasingly important in the modern hyper-competitive business environment. Talent is becoming scarcer ... -
Creating visual guidelines for a small IT company : case Valuc Oy
(2021)Valuc Oy is a one-person IT company, mainly operating in database implementation and consulting. Valuc Oy has been in business since 2017 and it already had customers and projects when it was founded. The company did not ... -
Creating Visual Identity and Brand Guidelines to achieve Consistency in Brand Experience – Case Kokonat
(2020)Many marketers acknowledge the importance of building and managing a brand. However, the process of creating a visual brand identity tends to be overlooked. In many cases, the visual identity is solely associated with the ... -
Creation of an attractive digital brand for an online store within the City of Yekaterinburg : planning marketing mix for Uniland
(2022)When choosing the topic of the Thesis, it was important for the author to show how realistic it is to create a working Marketing Strategy plan for a medium-sized company providing services on the Internet. The success of ... -
Cross Cultural Behavior and Product Localization (adapting to diverse market for global success)
(2024)This proposal outlines a research project that seeks to explore how cross-cultural behavior and product localization can be used to improve a company's global marketing and sales performance. The primary research objectives ... -
Cross Cultural Influencer Marketing : lessons from K-Beauty
(2024)This thesis researched the continuously changing world of cross-cultural influencer marketing and how Korean cosmetic brands can adapt their strategies to promote globally across cultures through influencers and influencer ... -
CRS report comparison and recommendations for sustainable Finnish clothing brands and fast fashion brands: Marimekko& Uniqlo
(2024)This thesis compares the Corporate Social Responsibility (CSR) reports of two prominent clothing brands: Marimekko, a sustainable Finnish brand, and Uniqlo, a global fast-fashion giant. The aim is to identify and analyze ... -
Cultural Dimensions and CSR in Marketing
(2023)This study analyses the connections between Corporate Social Responsibility (CSR), Hofstede’s Cultural Dimensions and Marketing, specifically in the Finnish and American Beauty industries. The objective of this thesis ... -
Customer acquisition with digital marketing tools
(2020)Digital marketing tools have become a crucial aspect for businesses both online and offline. This Bachelor thesis literature is about digital marketing, its tools, and how they come together to aid in customer acquisition. ... -
Customer Behavior Influential Factors & How Coffee Brands Attain Customer Loyalty
(2022)Due to the rise of coffee consumption around the world, many coffee brands may have difficulties in gaining a number of loyal customers while competing with other brands. With the purpose of answering the concern they have, ... -
Customer engagement on social media : case study: Scandic Grand Central Helsinki
(2023)Over the years, there has been a great improvement in technology, making communication and other online activities easy and fun. Many people started engaging on social media on a daily base either by shopping, researching, ... -
CUSTOMER ENGAGEMENT VIA SOCIAL MEDIA. HOW DOES SOCIAL MEDIA MARKETING AFFECT CONSUMER DECISION-MAKING PROCESS AND SALES? CASE: ASOS
(2021)This paper examines how social media marketing helps to increase sales by influencing consumer decision-making processes. In this thesis all the significant parts of social media and consumer behaviour are covered: major ... -
Customer Expectations Created through a Hotel Website
(2024)Pine and Gilmores (2019) infamous exploration of customer experience puts today’s market into one sentence - time is money. The selection of where to put one’s money is so wide it creates higher demands for an exceptional ... -
Customer perception of a downscale vertical brand extension : SATS Finland Oy
(2021)This thesis was commissioned by SATS Finland Oy. The company has extended its services from the core brand category by using the downscale vertical brand extension method in the Turku region. The objective of the thesis ... -
Customer relationship management practices implementation for successful business development in a transport industry
(2021)Efficient Customer Relationship Management nowadays is regarded as one of the core drivers for the success of a business and many efforts are put into finding the suitable approaches assisting in handling relationships ... -
Customer satisfaction : Asian Paints Limited
(2021)The major aim of the study was to explore customer satisfaction of the products of Asian Paints in Narayangarh city. Asian Paints is one of the largest companies selling paints in Asia. The objective of this research was ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Customer-centric Approach in Starting a Cosmetics Business
(2021)The goals of this thesis were to determine two things: how can an aspiring online cosmetics store operate in a customer-centric way while being profitable, along with how popular are South Korean beauty products in Finland ... -
Deconstructing layers of luxury, branding and cultural production : insights into the value of art, beauty & fashion
(2023)This study aims to deconstruct the layers of luxury branding, and cultural production, with a particular focus on the interconnectivity between art, beauty, luxury and fashion. The difficulty in defining luxury will be ... -
Defining a competitive brand image goal for a medium-sized IT consultancy
(2023)The objective of this development project was to define a competitive brand image goal for the case company, a medium-sized IT consultancy company, and to suggest developmental ideas to bridge the gap between the current ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad

















