Theseus - Selaus asiasanan mukaan "consumers"
Viitteet 81-100 / 142
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Influencer Advertisement Impacts on Consumer's Preferences - A Finnish Perspective
(2024)The study investigated the impact of influencer advertising on consumer preferences in Finland, focusing on the evolving landscape of digital marketing. The task was to assess how influencers shape consumer behavior and ... -
Influencer Marketing and its Impact on Consumer Behavior: Instagram Influencer in the Fitness Industry
(2020)The objective and aim of this research-based thesis was to explain and analyze the influence of Instagram influencer on the consumer behavior. Hence the consumer behavior of consumers in different target groups may differ, ... -
Influencer Marketing and Purchase Intention
(2023)Based on the research findings, companies using influencer marketing to reach Slovak Generation Z should consider the following recommendations. The most important are selecting influencers carefully, build long-term ... -
Interest of Female consumers in Finland about Sustainable fashion : Survey on Female Consumers in Finland
(2021)This study aims to examine the interest in Sustainable Fashion of Female consumers in Finland while presenting the environmental impacts of the Fashion industry and introducing the Sustainable Fashion concept. Furthermore, ... -
International Social Media Campaign Focusing on Marketing of Sneakers
(2021)Social media is a new generation trend of communication and the use of social media is fast growing. This thesis aims to show that social media campaign platforms have aided businesses in creating awareness for sneaker ... -
Investigating factors affecting customers’ attitude and acceptance of online personalized advertising : the case of the hotel sector in Viet Nam
(2021)This thesis is performed to (1) investigate factors that influence customers’ attitude and acceptance of online personalized advertising in the hotel sector in Viet Nam and (2) propose possible implications and recommendations ... -
Investigating the consumer preferences for ride sharing companies in urban areas : A study of Pathao
(2023)The emergence of ride-sharing companies has revolutionized urban transportation. As so many companies have entered this market and are offering the same services, this raises the question of customers’ preferences. So, ... -
Key B2C Luxury Brand Marketing Strategies to Establish Strong Relationships with the Modern Consumer of Luxury Fashion
(2023)This Bachelor’s thesis explores key B2C luxury brand marketing strategies to establish strong relationships with the modern consumer of luxury fashion. The aim of this thesis is to understand trends in consumer buying ... -
Key Factors in Making a Purchasing Decision
(2020)The aim of this thesis was to study purchasing behaviour. The main objective was to determine what the main factor students consider when making a purchasing decision. The key questions the research focused on were what ... -
Leveraging AI-driven ordering and payment systems for Fast-food restaurant consumers satisfaction in the USA and Mexico.
(2024)Due to the technological revolution taking place with artificial intelligence in various fields, the author presents research on the implementation of artificial intelligence in ordering and payment systems in fast-food ... -
Marketing plan of a wooden amplifier: How to promote it?
(2021)What was the objective of your work? The objective of this thesis was to find and define the elements to create a marketing campaign both online and offline for a new object. This object is a reused wooden sound amplifier ... -
Marketing strategy management of Costco : Analysis and comparison to S-Group
(2021)Costco is the second large wholesaler retailers all over the world. There must be some reasons why Costco can achieve success in this highly competitive world. This thesis mainly introduces the success factors of Costco. ... -
Motivation Behind Buying from E-commerce Websites : A study on Bangladeshi consumers perspective
(2020)E-commerce is one of the fastest-growing industries worldwide. It has changed the way of shopping in the last decade. In Bangladesh, the e-commerce industry is also growing rapidly, and this industry has seen 200% growth ... -
Negative media coverage and Consumer Behaviour
(2024)The purpose of this thesis was to examine if negative media coverage influences consumer behaviour of X country’s products. The objectives to study in the thesis include to what extent people are aware of products' origin, ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Online rewies & their impact in tourism business : Need For Strategic Handling of Consumer Reviews
(2021)The thesis is about online reviews and their impact on tourism. Feedbacks in online platforms can make a huge impact on the tourism business. The present time is the age of the Internet and electronic devices. Almost all ... -
Opportunities and challenges of the dairy sector in India : an analysis of service quality, consumer behaviour and growth prospects
(2023)https://submissions.theseus.fi/en/index.html This thesis examined the prospects and challenges of the dairy industry in India, which happens to be one of the country’s largest growing sector. The thesis aimed to investigate ... -
Perceiving the market dimensions of solid shampoo: European consumption & Mexican
(2023)This research-based thesis will introduce the topic of solid shampoo and its growing popularity in recent years. The objective of the thesis will be stated, along with its significance and relevance in the current hair ... -
Perceptions of circular economy of fashion amongst young adults
(2021)In today's world, global textile industry is one of the largest causes for environmental issues. The current linear system is challenged with circular economy (CE) approach that aims to develop more sustainable systems. ... -
Product Testing of Indonesian Plant-based Snack Foods in Antwerp, Belgium
(2020)The European market is considered to be one of the attractive yet challenging markets for Indonesian products, due to competition, regulation and cultural differences. The commis-sioning company, Adhyata, is a local Belgian ... -
Revisiting customer profiles: A comparative case study of personas of Mall of Tripla
(2021)A persona, or the profile of an ideal customer is a popular and effective tool used by service designers to determine user´s needs and desires. For any business, knowing it´s customer´s preferences is one of the most ...


















