Theseus - Selaus asiasanan mukaan "corporate strategies"
Viitteet 81-100 / 280
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Digital marketing : Marketing local business through social media
(2023)This thesis examines why digital marketing is important in this age of the internet. The study looked into the complex dynamics of digital marketing with a focus on how it affects small businesses. The study looked into ... -
Digital marketing development in a B2B context
(2020)This thesis was written based on a commission from a Finnish, internationally operating group of B2B companies. The company had grown a need to develop their digital marketing strategy to help them reach their growth ... -
Digital Marketing in SMEs: Enhancing Business Strategies through Student Collaboration - A Case Study of Somejoukot
(2024)This thesis investigates the integration of an innovative digital marketing strategy in small and medium-sized enterprises (SMEs) and the role of student collaboration in this context. Focusing on a case study of the Finnish ... -
Digital marketing strategy: a case study of a Finnish clothing company
(2024)Tämän opinnäytetyön tavoitteena on kehittää digitaalisen markkinoinnin strategia ja brändiohjeet tapausyritykselle, Pieces to Pieces Oy:lle. Vastaperustettu suomalainen streetwear-vaateyritys perustettiin syyskuussa 2023, ... -
Digitalization strategies in SMEs in Central Ostrobothnia area : A guide for creating a digitalization strategy for SMEs
(2021)Opinnäytetyö kuvaa yhdeksän askelta sisältävän digitalisaatiostrategian luomisen prosessin pienessä tai keskisuuressa yrityksessä. Prosessiopas pohjautuu kyselyyn, jossa arvioitiin digitalisaatiostrategioiden nykytilaa ... -
Digitalization strategy for software organization
(2024)Abstract The ongoing digitalization is reshaping both society and business practices, necessitating a proactive response from companies to harness the potential of digital data, software, and ecosystems. (Schildt, 2020) ... -
Diversification in Business and It's Economic Importance to SME's in Nigeria
(2024)This study investigated the economic importance of diversification for SMEs in Nigeria. It recognised the potential relevance of diversification strategy in business and investigated the impact on SMEs due to the gap ... -
Double crisis effect on Finnair network carrier strategy plan
(2023)This bachelor thesis investigates the impact of the double crisis on Finnair's network strategy plan, with a focus on the airline's dependency on Asia traffic revenue. The double crisis refers to the COVID-19 pandemic ... -
Driving Customer-centric Portfolio Management
(2021)This Thesis focuses on re-thinking the case company’s portfolio management so that it would better serve the customer needs and bind together the processes between different stakeholders with a unanimous customer-oriented ... -
Durex’s marketing strategy in Vietnam
(2021)The main objective of this thesis is to analyse the marketing strategy of Durex in Vietnam. Durex is one of the most renowned condom brands in the world, with roughly 30% global market share. Today, Durex is a global brand ... -
Economic and legal analysis of defence strategies against hostile takeovers in the German market
(2021)Due to the economic weakening of companies as a result of the COVID-19 pandemic, it is expected that the activities on the takeover market will increase in the future. Chinese companies in particular are expected to play ... -
Economic growth and challenges of Readymade Garments in Bangladesh
(2023)Bangladesh maintained its position as the EU's second biggest apparel supplier, after only China. The readymade garment (RMG) sector, which is now Bangladesh's top source of export revenue, has played a critical role in ... -
Edupreneurs - a digital platform : developing a digital business ecosystem in the Southern African province to leverage the EdTech infrastructure and Education software
(2022)This thesis presents aspects of the Edupreneurs platform, which builds a business environment for education in the Southern African regions. Covid-19 has revealed flaws in global innovation and entrepreneurial innovation. ... -
Effects of online marketing on business profitability in the retail industry and Identify effective marketing strategy in the Age of digital transformation in Finland
(2024)There are several sectors of business where digitalization has been beneficial for companies. The goal of this survey-based on study was an exploration of the benefits and drawbacks of digitalization on business profitability ... -
Emerging Trends in Marketing Strategy: A Comprehensive Analysis Of 4ps
(2023)The marketing mix, a foundational concept in marketing, has evolved over time to address the changing needs of businesses and consumers. This thesis examines the development and application of the marketing mix, focusing ... -
Empowering Citizen Development
(2021)This thesis aimed to make citizen development more familiar and help organizations see its potential. The topic is handled from the perspective of citizen developers and potential citizen developers. The article looks for ... -
Engineering a Unique Value Proposition to the Market of Entrepreneurship Education in Latin-America
(2022)This thesis aimed to create three competitive value propositions for company Z. Case Company Z is a Finland-based entrepreneurship education firm. Because of the opportunities and challenges presented by COVID-19, the need ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Enhancing customer experience management through servitisation models in E-commerce industry of India
(2023)This thesis aims to thoroughly study the impact of servitization on customer experience management (CEM) in the e-commerce industry, emphasizing business models and concepts. A proper understanding of the elements that ... -
Enhancing Customer Loyalty Through UX-centric CRM Strategies
(2023)This research is a research-based bachelor thesis conducted by the author to explore how businesses can use user-centered design (UCD) principles to improve customer relationship management (CRM) systems and, in turn, boost ... -
Enhancing product development and marketing strategy for CalevaLAB : a design thinking approach
(2023)This thesis endeavors to enhance CalevaLAB’s product development and marketing Strategy through the lens of design thinking. The main points of this research are to evaluate CalevaLAB’s existing business model and customer ...


















