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Customer profile of a summer hiking tourist: Kilpisjärvi Holiday Village & camping (Kilpisjärven Retkeilykeskus)
(2023)This research, made for JAMK University of applied sciences bachelor’s degree program in tourism management, was to conduct a customer profile of summer hiking tourists in Kilpisjärvi Holiday Village & Camping. The reason ... -
A customer profile of the Helsinki metropolitan area craft beer drinker
(Haaga-Helia ammattikorkeakoulu, 2016)This thesis aims to answer the question of who is the average craft beer consumer in the Helsinki metropolitan area. This is done with a quantitative research in the form of a questionnaire which was executed from December ... -
Customer profiling for Company X
(Savonia-ammattikorkeakoulu, 2014)The purpose of this thesis was to study the main characteristics of customers of Company X’s Eastern-Finland premises and to find reasons why some of the shopping precincts customers do not visit the Company X. The goal ... -
Customer Profiling in Art Museums: Case Oulu Museum of Art
(2021)The object of the thesis was to construct a profile or profiles of the typical customers of the Oulu Museum of Art. The thesis was commissioned by the Museum and Science Centre Luuppi, located in Oulu, Finland. This thesis ... -
Customer profitability tool for Helaform Oy
(Haaga-Helia ammattikorkeakoulu, 2017)The main purpose of this thesis project is to provide the commissioning company, Helaform Oy, with a custom-built customer profitability tool that is both reliable and scalable. Helaform Oy is a Finnish SME that is known ... -
Customer profitability tool for PR-Cosmetic Oy
(Haaga-Helia ammattikorkeakoulu, 2016)This thesis is a study into managerial accounting theories on customer profitability. The goal of the thesis is to produce a customized customer profitability tool for the commissioning company, PR-Cosmetic Oy. The main ... -
Customer project management process development in an advertising agency
(2023)This thesis examines project management process development at an advertising agency. The agency is specialized in health care and medical marketing with over 30 years of experience pharmaceutical and medical industry. ... -
Customer purchase behaviour affecting to the development of tour operators travel product portfolio – case Apollomatkat
(Haaga-Helia ammattikorkeakoulu, 2015)The aim of this thesis is to research the customer purchase behaviour of city and weekend holidays of a Finnish tour operator, Apollomatkat. The issues of how customer purchase behaviour in travel agencies has changed and ... -
CUSTOMER REFLECTIONS ON PROMOTIONAL TOOLS : CASE H&M IN CHINA
(Vaasan ammattikorkeakoulu, 2013)The booming economy is lifting more and more people to the new emerging middle class. They are able to purchase more goods than in the previous years. At the same time foreign companies are expanding their business in China ... -
Customer Relationship Manage-ment and Customer Retention in the Amica Restaurant at Valmet Oy Ltd.
(Jyväskylän ammattikorkeakoulu, 2015)The aim of the thesis was to increase the understanding of customer retention by in-vestigating a service company able to improve their customer retention through cus-tomer relationship management. Companies may choose to ... -
Customer Relationship Management : Evaluating customer Relationship Management:case Lennol Oy
(Seinäjoen ammattikorkeakoulu, 2011)The objective of this thesis was to study the CRM of the Lennol Company which is a linen company situated in Finland, Jalasjärvi. The Company wanted to know if their CRM is effective and how they can make it more profitable ... -
Customer Relationship Management (CRM) in the Turku area : CRM selection criteria
(2023)The objective of this work is to understand what CRM systems are commonly used, specifically amongst shipbuilding SMEs in the Turku area. Additionally, this work examines some of the advantages and disadvantages of CRM ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Customer relationship management - from potential customers to loyal customers : case: Rosso Jyväskeskus
(Jyväskylän ammattikorkeakoulu, 2010)This thesis was commissioned by the restaurant manager of Rosso Jyväskeskus, Ms. Tuula Aberni. The aim of the customer survey was to find out how committed the customers are to Rosso Jyväskeskus and how to develop the loyal ... -
Customer relationship management : A study based on customer satisfaction of ICICI bank
(2023)The aim of this thesis was to explore the key attributes of customer satisfaction and Customer relationship Management, to understand the strategies of ICICI Bank on customer satisfaction and CRM, and to study the customer ... -
Customer relationship management : Based on foreign exchange & remittance business in Oman case company “X Exchange LLC”
(2023)People are now out of homesickness, and they are getting more explorative now. Once, people were not as educated as they are nowadays. People from around the world are going from one country to another for traveling, ... -
CUSTOMER RELATIONSHIP MANAGEMENT : case study Coca-Cola Company
(Centria-ammattikorkeakoulu, 2017)The Coca-Cola Company is an American multinational beverage corporation, a manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups with its headquarter in Atlanta, Georgia. This thesis is aimed ... -
Customer relationship management : Case Urakointiasennus M. Rautio Oy
(Centria-ammattikorkeakoulu, 2018)The objective of the thesis was to provide an overall understanding of Customer Relationship Management (CRM), its’ implementation and advantages. Nowadays companies that value customer experience are the ones to achieve ... -
Customer Relationship Management : Kundvård i företaget Kokkolan Työkaluässä
(2020)Det är allt mer viktigare och lönsammare att behålla återstående kunder än att skapa nya kunder. Dessutom handlar det inte längre om bara en produkt utan även om en tjänst och tillsammans skapar de ett mervärde för ... -
Customer Relationship Management : Strategy Process Evaluation
(Laurea-ammattikorkeakoulu, 2014)Before the advent of globalization the mantra of "Customer is King", was preached by large organizations. With the development of technology and the business environment, multinationals better understand the importance of ... -
Customer relationship management and strategic management as tools for organisational performance
(2019)Around the world, business owners are doing whatever they can to remain relevant and serve the customers better and efficiently. Customers are the main priority in any business. Business owners are paying attention to ...


















